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EE-News
News and announcements from EE PublishersIssue 92, April 2010

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Results of the EE Publishers Reader Survey: Thank-you for participating!
 
 
Dear Reader
 
This is just a short note to thank most sincerely those who participated in the recent web-based EE Publishers 2010 Reader Survey.
 
The response was fantastic, with over 1000 readers completing the online survey in just one week. This proved to us the benefits of a quick-and-easy web-based survey, rather than the costly old paper and snail-mail based forms!
 
With over 1000 responses received, the feedback is statistically very meaningful, and will definitely help us understand your needs, interests and demographics better, and thereby help us improve our products and services.
 
For those interested, the full statistical results and graphs of the EE Publishers 2010 Reader Survey may be seen and printed by clicking here.
 
Regarding readership demographics, some statistics extracted from the results of the EE Publishers 2010 Reader Survey are:
 
  • 70% of EE Publishers' readers are age 31 years or older; 85% are male; 15% are female.
  • 82% of readers are resident in Gauteng, KwaZulu Natal or Western Cape; 6% of readers are resident outside South Africa.
  • 85% of readers have a technician diploma or university degree; 30% of readers have a postgraduate or second university degree; 67% of readers have some form of statutory professional registration.
  • 70% of readers are in the private sector; 23% of readers are in the public sector.
  • 56% of readers are in senior executive and decision making positions (departmental / divisional managers or higher).
 
Regarding the readership rating of EE Publishers' information products and reader preferences, some statistics extracted from the results of the EE Publishers 2010 Reader Survey are:
 
  • 78% of recipients of EE Publishers' paper magazines rated them as good; <1% rated them poor.
  • 74% of recipients of EE Publishers' email newsletters rated them as good; <1% rated them poor.
  • 74% of users rated EE Publishers' website as good; <1% rated the website as poor.
  • 76% of users rated EE Publishers' Flash flip-page e-Zines as good; <1% rated them as poor.
  • For their technical reading, respondents' highest preference was for email newsletters, closely followed by paper magazines, and then followed by multi-media websites and Flash flip-page e-Zines. Blogs, Facebook, Linkedin and Twitter have a significantly lower preference ratings.
  • Readers rated EE Publishers highly in respect of commitment, reputation, credibility and service to the sectors served, with <1% of readers rating EE Publishers as poor in this regard.
 
I also have pleasure in announcing the twelve lucky prize winning respondents to the survey as follows:
 
  • R500 for the 10th respondent, Mehmood Haffejee, Rand Water
  • R1000 for the 50th respondent, Mel Leahy, ABB
  • R2000 for the 100th respondent, Isabel Mwale, Schneider Electric
  • R2000 for the 150th respondent, Howard Wood, RWW Engineering
  • R5000 for the 200th respondent, Jenny Cohen, Electromechanica 
  • R1000 for the 250th respondent, Stephen Brown, Optron
  • R1000 for the 300th respondent, Gerald Brown, Megatron Federal
  • R500 for the 350th respondent, Martin Snoek, Martin Snoek Comms
  • R500 for the 400th respondent, Paul Bouwer, Shorrock Automation
  • R500 for the 450th respondent, Win Kurzyca, Sanyo
  • R500 for the 500th respondent, Natassia de Villiers, Bairds
  • R500 for the 550th respondent, Laszlo Kadar, Hatch
 
Congratulations to the winners, and many thanks again for your interest and feedback which is helping us to improve, distinguish and differentiate ourselves within the sectors we serve.
 
Sincerely
 
Chris Yelland
Managing director
EE Publishers
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