Roger P. Freeman, D.D.S., Editor roger@iawareables.com
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Dear friends and colleagues,
It's that time of year again; time to pause in your daily flight with  Eagles, and  start giving Turkeys their due. As you can imagine, these are not good times for the cosmetically-challenged bird. After all, we consumers (as in...dinner) slip overnight from goblins to gobblers, where "roast" takes on special meaning - and the very mention of "gravy" likely sends the flock into therapy. (Not surprising the birds don't like cranberries.) Grab your musket and join us as we launch our annual ritual of glut and gift - IA is so good at both! Into the bountiful Season...
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ALERT: NO BROCHURES THIS YEAR
Watch for Pathogenic (but cool) postcard
We hated to do it, but the frequent changes in product line, along with the increased ease in online shopping, has encouraged us to discontinue our colorful brochure. In its place, a colorful postcard reminder, with all the pertinent contact info, should be in your mail box by mid-November. And keep an eye out for our spiffy new website, ETA early 2010.
We invite you to visit the IA Showroom: A very cool bird's eye view of the complete
Awareables necktie and scarf collection, past and present:
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2. IgNOBEL PRIZES 2009 - IMPROBABLE RESEARCH
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The IgNobel awards are arguably the highlight of the scientific calendar." - Nature  Considering a face mask for the Flu season? Is filtration high on your to-do list this season? You might check out this year's winner in the IgNobel Public Health category - a brassiere that "in an emergency, can be converted into a pair of protective face masks, one for the wearer, and one to be given to some needy bystander." Or, as described in the patent application on file at USPTO: "A garment device convertible to one or more face masks wherein the garment device has a plurality of detachable cup sections. Each of the cup sections has a filter device, an inner portion positionable adjacent to the inner area of the user's chest, and an outer portion positionable adjacent to. . ." SAY WHAT? Oh, the inventors are from Chicago. P.S. What's going on with the mask-challenged Nobel laureate on the right? Photo: Alexey Eliseev
Improbable Research: http://improbable.com/about/
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3. SWEARING FOR THE HOLIDAYS
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#&*@! EFFECTIVE FIRST AID!
Do you occasionally find yourself pushed to the brink, especially during the pressure packed holidays? Did that hammer on the thumbnail thing inspire a few choice bon mots? On these occasions, does your inner longshoreman surface with surprising gusto? Well we've found an excuse for your rowdy behavior. A recent study at Keele University's School of Psychology in England found that swearing mitigated pain response far more effectively than using ordinary words. Researchers explained that swearing ". . .triggers not only an emotional response, but a physical one, too. . . " After all, profanity has been around for centuries; "profane" actually translates to "outside the temple." Next time the Yankees win anything, try it. The pain may linger, but you may feel a lot less guilty about it.
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4. SWINE FLU HAS LANDED
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NECKTIES NOW AVAILABLE; SCARVES DUE MID-NOVEMBER
 They're flying out of here faster than Flu on an Avian. Even if you can't round up a pint or two of vaccine, you're sure to increase your emotional immunity with one of our H1N1 Awareables. The design features an image of the H1N1 virus surrounded by individually colored RNA strands representing human, pig and avian donors. A fourth strand featuring all three colors, represents a combination into the unique H1N1 strain.
Check back with us after Thanksgiving for H1N1 scarf.
Swine Flu Tie. Click image or here to view Swine Flu Tie.
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5. BREAST CANCER VIGILANCE |
  Our Breast Cancer awareness designs are now available in both necktie and scarf. Different designs and colors; both delivering stunning reminders that vigilance should never be taken for granted.
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6. HOSPITAL INFECTION RATES
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DISCLOSURE BY LAW IN 25 STATES
California has joined the 24 other states that have now passed public disclosure laws requiring hospitals to report their infection rates. Also mandated by law: screening for certain patients at high-risk for MRSA - methicillin resistant Staph aureus. In a separate bill, the California Dept of Health Services has been given additional authority to investigate infection outbreaks and complaints about lax infection-control practices. The information will be available to the public through the department's web site beginning in 2011. The conclusions should be tempered by apples and orange analysis - but it no doubt will influence behavior - the bottom line for patient safety.
The CDC estimates that 2 million patients contract an infection in hospitals each year, resulting in 100,000 fatalities - 9600 in California alone.
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7. HANDS AND BACTERIA
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WOMEN HAVE MORE VARIETY
A study done at University of Colorado, funded by National Institutes of Health, indicates that women have a greater variety of bacterial species on their hands than men. The researchers were surprised by the variability between individuals, as well as differences between right and left hands. Testing 51 college students, using a new system for detecting bacteria DNA, researchers identified more than 4700 bacterial species, only 5 of which was on every hand. The average hand harbored 150 species Reasons for the discrepancies between men and women remain unclear - speculation included acidity of skin, differences in sweat and gland production, uses of cosmetics, skin thickness or hormone production.
Maybe so...but studies also indicate that women are far more compliant in washing their hands than guys. 'nuff said.
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8. MEETING SCHEDULE 2009
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November 7 -11 (APHA) American Public Health Association Philadelphia, PA.
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T'GIVING CHEFS ARE MARINATED WITH WITH ZILLIONS OF TURKEY RECIPES, EACH CLAIMING TO BE GRAMMA'S, EACH WITH A DIFFERENT SCOOP ON CRISPY SKINS, MOIST INNERDS AND FESTIVE SIDE KICKS. THE ONE THING - THE MOST IMPORTANT THING - THAT REQUIRES NO KITCHEN SKILLS OR T OP-CHEF DOODLING... THE TRADITIONAL SPIRIT OF THE DAY. ENJOY THIS BEST OF HOLIDAYS.
UNTIL OUR SPECIAL, CRASSLY-COMMERCIAL DECEMBER EDITION,
Awareably yours,
RPF
Roger P. Freeman, D.D.S. and the IA Team
Copyright 2009 Infectious Awareables, Inc.
Please feel free to pass this Ezine along to your friends. All we ask is that you keep it intact and forward it in its entirety.
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Email:
roger@iawareables.com
Phone:
818.990.6264
Web: www.iawareables.com |
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Selo/Shevel Gallery is located in an historic building in downtown Ann Arbor, Michigan. The gallery features creative contemporary American crafts and imported folk art - masterfully displayed. This is one beautiful galleria! We thought you would be interested to see how cultured, sophisticated and obviously classy folk present our prestigious Awareables collection. Can the Louvre be far behind?
