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CPD Monthly Newsletter
September 2010
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Message from the Director
The fall semester is underway and CPD has been joined by student researchers working on projects that you will be reading about in the newsletter in coming months. We also have selected three new CPD Research Fellows, whose projects are described below.
This month, I spoke at conferences in Dublin and London about the role of public diplomacy as a counterterrorism tool. Rather than overly relying on drones and special ops, which are appropriate only for the top levels of the terrorism pyramid, counterterrorism should be broadened to take advantage of the assets of public diplomacy. By reaching those at the base of the pyramid before they are radicalized to the point of violence, public diplomacy efforts could reduce the appeal of terrorists' propaganda. This will require a rethinking of public diplomacy strategy, with less emphasis on "love us" public relations efforts and more on projects that directly shape individuals' thinking and affect their lives.
This should incorporate a range of public diplomacy activities, including a significant expansion of current digital engagement projects in which constructive voices participate in Internet discussion forums and influence the tone and substance of online rhetoric. More important will be initiatives that target specific needs, ranging from job training to water supply, which will more closely link public diplomacy and aid programs.
Counterterrorism might not immediately come to mind when considering the purposes of public diplomacy, but I have little doubt that it could prove valuable in this role.
As the semester continues, we will announce a major conference to be held early next year and new publications in our CPD Perspectives on Public Diplomacy series.
Sincerely, Philip SeibDirector, USC Center on Public Diplomacy |
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The Center Announced 2010-2012 CPD Research Fellows
In September, CPD proudly announced its new CPD Research Fellows for 2010-12: Caitlin Byrne, Lina Khatib and Anoush Rima Tatevossian.  Caitlin Byrne is an Assistant Professor of International Relations at Bond University, Queensland, Australia. In her CPD research project, " Public Diplomacy and the United Nations Security Council: Securing a Seat at the Top Table," Caitlin will examine why and how sovereign states use public diplomacy in the pursuit of a non-permanent seat on the United Nations Security Council (UNSC).  Lina Khatib is a Program Manager at the Center on Democracy, Development, and the Rule of Law at Stanford University. In her CPD research project, " The Use of Public Diplomacy by Non-State Political Actors in the Arab World," Lina will aim to examine the use of public diplomacy by non-state actors in the Arab world, including Islamist groups.  Anoush Rima Tatevossian is Director of Projects and Partnerships for MobileActive.org - the leading global network and clearinghouse on the use of mobile technology for social impact. In her CPD research project, " The State of Mobiles & Social Media in Public Diplomacy," Anoush will seek to review the landscape, or "The State Of," mobiles and social media in public diplomacy.
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CPD Events
 Ambassador Marc Grossman: Diplomacy for the 21st Century CPD Conversations in Public Diplomacy2:00 PM, Thursday, September 30, 2010
Venue: USC; ASC 207, Geoffrey Cowan Forum
The nature of 21st-century diplomacy is changing. To be successful, diplomats must simultaneously shape, act upon, and react to global challenges. What matters is their interaction and the simultaneity of our responses. Ambassador Grossman, former Under Secretary of State for Political Affairs, will address these issues, and more. To attend the event, please RSVP here.
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CPD Newsroom
The latest news from CPD Join our Mailing lists for the latest PD News and Publications: |
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About Us
The USC Center on Public Diplomacy (CPD) is a partnership of the USC Annenberg School and the USC School of International Relations.
Read more...
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Contact Us
USC Center on Public Diplomacy at the Annenberg School 3502 Watt Way,Suite G4 Los Angeles, California 90089 cpd@usc.eduDirections
Please refer to the interactive map linked here.
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Top CPD News
CPD Director travels to WDC to attend U.S. public diplomacy meetingCPD Director Participates in Two International Conferences in Europe
 CPD Director Philip Seib participated in a conference, co-sponsored by the USC Center on Public Diplomacy, in Dublin called Terrorism and New Media: Building a Research Network Sept. 8 and 9.
CPD Video Conversations from Shanghai Expo Features the Japanese Pavilion
 On September 7, the USC Center on Public Diplomacy's research team in Shanghai released a video conversation focusing on the Japanese pavilion. In this video, Japanese Pavilion Commissioner General Hiroshi Tsukamoto discusses how Japan presents itself as "hi-tech" and "cool, beautiful" Japan at the Shanghai Expo.
Sneak Peek inside Issue 7 of PDiN Monitor The September issue, focuses on the topic of international exchange, will arrive in your inbox this week. The seventh issue features an article by Dr. Nancy Snow, titled "Exchange Power," and a piece by Paul Rockower, titled "Soft Power in a Hostel Environment".
Subscribe to PDiN Monitor now to be sure to receive this issue in your inbox. For previous issues click here.
For more CPD Announcements, click here.
For more CPD in the News, click here.
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PDiN Digest Update
Beginning next week, PDiN Daily Digest e-mails will be sent at 10:00 pm PST. This change will allow the PDiN Research Team to aggregate the most comprehensive daily list of public diplomacy in the news. The PDiN Weekly Digest, for those readers interested in a weekly summary of public diplomacy in the news, will now arrive in your inbox on Monday at 8:00 am PST. As always, you can read the latest PDiN on our website. If you are not yet a PDiN Digest subscriber, you can sign up here.
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CPD Director 