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>>TEX4S Plates
Texas held its first ever license plate auction recently, providing an interesting view into the state's personality. FERRARI broke a record at $15,000. COWBOYS came second at $11,500. GIDDY UP came it a little down the list at $2,500.
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Greetings!
I watch the industry's online efforts with a lot of enthusiasm. From a technological standpoint, the Internet today isn't so different from the Internet a decade ago--the real movement has been in what people do it.
And, much to my surprise, people continue to find innovative ways to use it.
Recently, there's been a lot of noise around the power of the public on the web (you may or may not have noticed that You were Time's person of the year a few years back).
From a marketing perspective it's an interesting opportunity. If you can tap into that power a campaign can take on a life of its own with results that will surprise even you.
Which is of course easier said than done, but I'm going to continue to highlight some of these efforts in Collision Repair to help point out some of the industry's successes and to help spur some other ideas.
If you're one of the companies that's making headway in this area, please, draw up a release of some sort and send it my way.
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As the network of collision repair facilities continues to grow, CSN Collision and Glass are working to expand their reach across Canada. Most recently, this includes the addition of Morinville, Alberta to the network's area of coverage.
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Joel Bernard becomes AIA Canada's new director of public affairs
AIA President Marc Brazeau announced the appointment of Joel Bernard to the position of director of public affairs, effective January 1, 2011. Bernard, a fluently bilingual native of New Brunswick, joins AIA following a career in government at the provincial and federal levels.
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Carstar Collision Centres is continuing to take advantage of the power of the web for its online Make Accidents Unhappen challenge, which will send a lucky winner and three friends to Las Vegas. "Everyone has had a moment they wish didn't happen," said Lisa Mercanti-Ladd, AVP of marketing and client services. "A bad date, a bad hair style; it's happened to all of us, and we want to know about yours."
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With yesterday's $50,000 donation presented by Caughill Auto Wreckers to the Niagara Health System's "It's Our Time Campaign," the Ontario Automotive Recyclers Association's (OARA) total contributions to numerous charities sits at $1,057,989 for the last 18 months.
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BASF has confirmed its sponsorship of the forthcoming International Bodyshop Industry Symposium (IBIS 2011).
Explaining their decision to sponsor one of the world's most important and influential collision repair gathering, BASF's senior vice president coatings Europe, Harald Pflanzl described IBIS as "a neutral platform where the different sides of the industry--bodyshop, automotive and influencer--can come together." |
In keeping true to their motto, "Driving the Future for Women in Collision Repair," the WIN nominating committee is now accepting applications for seats on the WIN Board.
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The AIA nominating committee is seeking recommendations from AIA members for new directors to be appointed to the AIA board of directors.
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The Automotive Lift Institute, Inc (ALI) recently announced the availability of the 2011 edition of ALI's "Vehicle Lifting Points for Frame Engaging Lifts." This updated guide is a quick-reference single-source manual for lifting point information as recommended by the vehicle manufacturers.
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Designed for panel and multi-panel use, the PE1500 Clearcoat offers fast dry times for a speed clear when applied over a properly applied basecoat color. According to ChemSpec, it's buffing time averages forty five minutes or less.
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Harold Carlaw's passion for the industry inspired two generations. His tribute to Canada's military should inspire us all.
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Sincerely,
The Collision Repair Team. |
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