Greetings!
I spend a lot of time thinking about our presence on the Internet, and something occurred to me recently: I want to encourage you to take a look at the Collision Repair forum as a means of DIY PR.
It's public, it's associated with a recognized news source, and it's indexed by Google. All of which means it can be an extremely cost-effective way of sending your message out without needing a complicated website of your own.
What's an example? Maybe one of your techs just finished a cutting edge training course. You can write a 100-word message to let the world know and give him or her a little recognition. And the next time some one Googles your facility to decide if they can trust you or not, your personal website will come up first and right below it will be a nice message about how you're ahead of the curve in the training department.
Just a thought.
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About the town
Photos from Co-Auto's and 3M's Electronic Road Show
Co-Auto and 3M Canada have teamed up again to run a series of information clinics in Ontario throughout the month of November.
Photos from Motive-Action's 25th anniversary
The Calgary-based Motive-Action Youth Training Foundation recently celebrated its 25th anniversary. Approximately 200 people came out to help them mark the milestone.
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Goff's Enterprises acquires Tiger Wall
Goff's Enterprises has announced the acquisition of Tiger Wall, a division of Thatcher Oaks of Elmhurst, Illinois.
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Bill Stanzeleit joins LJ Peters
Bill Stanzeleit recently joined the team at LJ Peters. Stanzeleit will be Peters's general manager.
LJ Peters Warehouses Ltd has been serving Western Canada's jobbers since 1969. Founded by Len Peters, the company became one of the first collision repair supply specialist warehouses in Canada.
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ICBC's MDRT becomes Collision Repair Learning Centre
The Insurance Corporation of British Columbia's Material Damage Research and Training facility (MDRT) is moving into its next phase, which comes with a new name: Collision Repair Learning Centre.
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NACE is looking for opinions
NACE wants your opinion!
Organizers of the tradeshow are circulating a survey to help decide the event's future. In return, if you complete the survey before November 19, 2010, they will enter you into a drawing to win a complimentary Super Pass for 2011 and a $250 gift card.
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PPG's Nexa Autocolor receives GM approval
A new line of PPG Industries and Nexa Autocolor brand low-volatile organic compound (VOC) automotive refinish clears, primers and sealers has received North American approval by General Motors for warranty repairs on its vehicles.
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Chief University introduces design-based repair course
Chief University recently introduced a new design-based repair course for collision repair technicians and estimators.
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Products Video: the Panasonic Toughbook
When we met up with the folks at Panasonic at this year's NACE they were showing off their new Toughbook tablet computer, a ruggedized system that they think is a good fit for the collision repair community. Take a look and see what you think.
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Products Chief releases EZ Liner Express
Chief Automotive Technologies recently announced the introduction of their EZ Liner Express collision repair system, a compact, in-bay solution capable of handling the majority of collision repair jobs.
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