Greetings!
The web really opened up entirely new ways to communicate. It's also opened up entirely new ways of marketing. For a certain type of consumer, your web site is IT. They won't call or even open the Yellow Pages. For some quick tips on how to make your site more effective, check out the article below. We'll have even more tips in the next issue of Collision Repair magazine. Mike Davey,Editor |
Go Digital: Cost Effective Marketing
By Lloyd Manning
Collision repair is highly competitive. It is mandatory that you
constantly seek more efficient ways to market your services. Many of the routes used only a few years
ago are now obsolete, impractical, too expensive, and frequently the results
are borderline. The best method is to develop your presence online.
A web site can provide focused marketing, be relatively inexpensive, and
materially assist in streamlining office procedures.
Read more...
|
|
Powerful Presentations Lined Up for IBIS 2009
Two of the collision repair
industry's most influential and charismatic figures will be making keynote
presentations at IBIS 2009 which is to be held on 10-12 June at the Hotel InterContinental
Berlin, Germany.
 Dick Cross, CEO of CARSTAR US, brings a
wealth of knowledge and business acumen to IBIS. Harvard educated, he is a hard-wired
entrepreneur with strong and highly informed views on the market, where it is
going and what needs to be done. There
is little doubt that this will be one of the most important and insightful
sessions of IBIS 2009.
 Complementing
Dick Cross is Solera Chairman and CEO Tony Aquila whose powerful presentation
at IBIS 2007 proved one of the most popular and thought provoking in the
Symposium's eight year history. Never
one to go with the flow, Tony Aquila is certain to challenge the status quo and
provide some left-field ideas, along with powerful pointers as to how to meet
the challenges currently faced by the industry.
Read more... |
