collisionrepairmag.com




January 20, 2009

           

In This Issue
Headline News
Cost Effective Marketing
IBIS 2009
Quick Links...
Is This For Real?
By Danielle Dinally

for real? icon

Should Have Stuck with Bacon and Eggs: 
A woman wasn't hurt when she crashed into guideposts in Woodstock, Ontario, in November. She did get milk all over herself though, as she was eating cereal from a bowl while driving.

Or Drink Your Breakfast: 
A man was jailed briefly in June in Edmonton, Alberta, when he showed up in court drunk for his DUI trial. The driving charge was postponed until December. At that time a court found him not guilty.
Did you Know...?
By Danielle Dinally

don't know icon


Repair with Wood Glue: "Bamgoo" an electric car with a body made out of bamboo, is on display in Kyoto, Japan. Measuring 270 cm in length, 130 cm in width and 165 cm in height, the car can run for 50 km on a single charge.
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Greetings!

The web really opened up entirely new ways to communicate. It's also opened up entirely new ways of marketing.

For a certain type of consumer, your web site is IT. They won't call or even open the Yellow Pages. For some quick tips on how to make your site more effective, check out the article below. We'll have even more tips in the next issue of Collision Repair magazine.

Mike Davey,
Editor

 
Headline News
 
- Boyd Group Income Fund Announces January Cash Distribution

- I-CAR Restructures Mobile Welding Test Program

- Fire Destroys Several Vehicles at Macdonald Autobody

- Eckenrode Joins I-CAR Education Foundation
Go Digital: Cost Effective Marketing
By Lloyd Manning

Collision repair is highly competitive. It is mandatory that you constantly seek more efficient ways to market your services. Many of the routes used only a few years ago are now obsolete, impractical, too expensive, and frequently the results are borderline. The best method is to develop your presence online.

A web site can provide focused marketing, be relatively inexpensive, and materially assist in streamlining office procedures.

Read more...
Powerful Presentations Lined Up for IBIS 2009

Two of the collision repair industry's most influential and charismatic figures will be making keynote presentations at IBIS 2009 which is to be held on 10-12 June at the Hotel InterContinental Berlin, Germany.

Dick Cross, CEO of CARSTAR US, brings a wealth of knowledge and business acumen to IBIS. Harvard educated, he is a hard-wired entrepreneur with strong and highly informed views on the market, where it is going and what needs to be done. There is little doubt that this will be one of the most important and insightful sessions of IBIS 2009.

Complementing Dick Cross is Solera Chairman and CEO Tony Aquila whose powerful presentation at IBIS 2007 proved one of the most popular and thought provoking in the Symposium's eight year history. Never one to go with the flow, Tony Aquila is certain to challenge the status quo and provide some left-field ideas, along with powerful pointers as to how to meet the challenges currently faced by the industry.

Read more...
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 That's all for another week. Make sure to visit collisionrepairmagazine.com every day for the latest news.
Sincerely,
 

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Collision Quote
 "You need to know your shop inside and out, just like a surgeon needs to know the human body inside and out. What happens when a surgeon doesn't know this? Exactly." - Sam Piercey, co-owner of Budds' Collision Services, Oakville, ON