TOPThe Mendelson Active Solutions
Technology News YOU CAN USE!April 2011
In This Issue
QuickBooks Tip
Quotable Quotes
From the desk of...
Greatest Since Sliced Bread
Sleeter Advisory Panel
Scaling New Heights
Origin of Birthdays
QuickBooks Solutions

QuickBooks Tip

A Retail Solution - QB POS

At some point in any retail business, the owner(s) must consider how to improve efficiency through automation.  Many times, this can happen prior to the store opening.  Other times, it comes as the store is experiencing growth.
Regardless of when that time comes, every small to medium size retail business should consider QuickBooks Point of Sale.  It is a robust program that offers state of the art technology.
If you are a retail location considering a cash register system, here are a few reasons to look at QB POS:
Inexpensive:  Compared to many systems out there, QB POS is a bargain.
Robust:  QB POS, in many ways, allows any size store to function as a national chain using its robust feature set.
Integration:  QB POS seamlessly integrates into your QuickBooks financial software as well as Intuit's Merchant Service.
Quotable Quotes

A man always has two reasons for doing anything:  a good reason and the real reason.

-J. P. Morgan

A man who wants to lead the orchestra must turn his back on the crowd.

-Max Lucado

Affirmation without discipline is the beginning of delusion.

-Jim Rohn

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Founded in 1992, Mendelson Consulting specializes in QuickBooks Solutions and Information Technology consulting services.  In 2008, Mendelson Consulting was recognized with two prestigious distinctions awarded by Accounting Technology magazine: 'Killer VAR', acknowledging our commitment and character as a value-added-reselling (VAR) organization, and 'Technology Pacesetter', recognizing our reputation among peers and participation on advisory boards and speaker panels at industry events.  In 2009, we were recognized as part of Bob Scott's Insights 'VAR Stars' for our accomplishments in mid-market financial software.
We were the first charter member of the Intuit Solutions Provider Program.  Mario Nowogrodzki currently serves on the Intuit Solutions Provider Program Advisory Council--the only consultant in the nation to serve since program inception, for three consecutive terms.
From the desk of.. Mario portrait
Founder and Principal

5 steps to making and keeping customers


Marketing communication are messages and related media used to communicate with a certain market about your product or service offering.  Whether you use Internet advertising, direct mail, newspapers or radio, consider these steps.


Step 1: As you think about advertising that will make a prospective customer aware of your business, remember the AIDA principle for your ad: Attract Attention, Interest, Desire, Action.


Step 2: The advertising piece should also create an expectation. Now that you have made others aware of your product, you must tell how they will benefit from buying it. Remember, they will ask, "How will I benefit from this?" Your ad must provide a good answer to that question before customers will move on to the next step.


Step 3: Encourage a trial purchase. A sales promotion that is included in the advertising gives customers an incentive to buy right now.


Step 4: Help the customer form a positive belief and attitude about your company. When they buy from you for the first time, you have this one opportunity to impress.  Be it in person or by telephone, the initial contact people have with your business will determine whether the they will come back to buy from you again.


Step 5: Reinforce a customer's positive belief and attitude.

Be sure to keep the promises made in your advertising.

Your marketing strategy should target a specific type of customer and satisfy a particular customer objective.


Happy Selling!

The Greatest Thing Since Sliced Bread

What if there was a program that let you have all your important computer files wherever you go? A program that lets you easily share and edit files with anyone that needs them, or even just share files between your home computer, laptop, and smart phone. Well we here at Mendelson Consulting have been using a very useful and FREE program that forever will solve the problem of forgotten USB drives and also make sharing and editing files between you and others a breeze. It is called Dropbox.


So what exactly is Dropbox? It is basically a file synchronization / backup service. The most basic use of Dropbox would have you install the Dropbox client on 2 computers and the contents of your Dropbox folder would synchronize automatically between them. No need to remember to email yourself the latest copy, no forgetting your thumb drive. The latest version of your file would be on any computer attached to your account, automatically.


Where Dropbox really shines is the way it allows you to share files with others. Individual folders can be shared with other people and every member of a shared folder would be able to add, edit, and delete the contents but will not be able to access anything outside of that specific folder. This file sharing system is perfect for team projects or for anything that needs collaboration among its members. There is also a public folder that allows you to share files with non-Dropbox users by the use of just a hyperlink.


Use the link below to set up your free Dropbox account and start sharing files on your own across different computers or with anyone else right from the start:


Enjoy your sliced bread!



Awesome Add-On


Mario chosen for The Sleeter Group's Advisory Panel

Company principal Mario Nowogrodzki was selected to The Sleeter Group's Awesome Add-on Consulting & Awards Program's "Expert Panel" -- a team of technical and marketing experts who will evaluate developers products & services to provide detailed feedback. This panel of experts is comprised of the most experienced QuickBooks and accounting experts in the world who bring a broad set of skills to software product evaluations.
The Sleeter Group's Awesome Add-On Consulting & Awards Program is designed to enhance the quality and quantity of add-on software solutions available in the small- to medium-sized business accounting software marketplace.  Read more here:


Scaling New Heights


Mario to present at Joe Woodard's "Scaling New Heights" conference 

May 2011 - Las Vegas, NV
Mario Nowogrodzki to lead several sessions at this advanced training conference for QuickBooks advisors.  Topics will include:
- Networking Tricks and Best Practices
- QuickBooks Data File Management - Best Practices
- QuickBooks and Excel - Leveraging the Power of QQube



Birthday Caveman


With a few birthdays coming just celebrated here in the Mendelson Consulting family, we got to thinking, where did the idea of birthday celebrations start?


Earliest history of birthdays can be traced back to way before the rise of Christianity in the pagan days. Back in ancient Egypt and Mesopotamia, was when people started remembering and honoring their birthdays. It was believed that evil spirits visited people on their birthday, so people used to surround the birthday boy and laugh and have fun and make noise to scare away the evil spirits. The keeping of birthday records was important in ancient times principally because a birth date was essential for the casting of a horoscope, which was very important back in pagan days. So on your next birthday, make sure to scare the spirits away and have fun... Happy Birthday!


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