The 2011 PCPS CPA Firm Top Issues Commentary identifies retention of current clients as one of the top three issues for firms of all sizes. Yet, are you retaining all the right clients? Our SevenKeys to Successful CPA Firm Management research reveals that Leaders are five times more likely to fire clients that don't fit their target. When to hold and when to fold on client relationships? Click here to learn more.  




2012 AAM Volunteer of the Year: Laura Bardey Sparks


Laura Bardey Sparks, Freelance Writer and Owner, Creative Sparks, was recently honored as the Volunteer of the Year at the 2012 Association for Accounting Marketing Conference.


During our Capstone Conversation Laura shared her thoughts about why information isn't knowledge, letting go of the fear of being wrong, and the three essential marketing questions. 

What is your best piece of advice for accounting marketers?


Laura Bardey Sparks:  You have to be courageous. It's definitely something that I've come to understand over my 15 years in the industry but the best marketing takes a stand, otherwise you sound like everyone else. If what you're saying is pretty much the same as what your competitors are saying, you are not winning any points with the people you're trying to reach. 

Click here to read the complete Capstone Conversation with Laura Bardey Sparks
Click here to listen to the free podcast of this Capstone Conversation with Laura Bardey Sparks
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