As the unofficial end to summer approaches it's time to refocus your marketing efforts. Click here for six smart marketing habits to start now.
I wish each of you a safe and enjoyable Labor Day Weekend!
2012 AAM Hall of Fame Inductee: Chris Perrino
Chris Perrino, Principal, Business Development, Barnes Dennig and Company, was recently inducted into the Association for Accounting Marketing Hall of Fame at the 2012 Association for Accounting Marketing Conference.
During our Capstone Conversation Chris shared his thoughts about the challenge of differentiation, how polite persistence has been the key to his success, and what will be the obsession of the C-suite.
What's your reaction when firms try to turn marketers into business developers? It's two distinct areas, don't you think?
Chris Perrino: It's two distinct areas very clearly, and sometimes it's a bit of a misunderstanding on whoever wants that change to happen on their part of understanding what one discipline is versus the other. One-to-many versus one-to-one is how some people define the difference between "marketing" and "business development." So, there is a bit of a misunderstanding that all marketers are business developers and all business developers are marketers, when actually that's not really the case. Sometimes it sets the marketer up to fail if they are not careful in defining terms real well with their leadership team that's come to them with that idea.
Click here to read the complete Capstone Conversation with Chris Perrino
Click here to listen to the free podcast of this Capstone Conversation with Chris Perrino