Kari Reynolds, Marketing Specialist, Macias Gini & O'Connell LLP was recently named the Rookie of the Year at the 2012 Association for Accounting Marketing Conference.

During our Capstone Conversation Kari shared her thoughts about leveraging a risky brand, her challenge to managing partners to be more bold with their marketing strategies, and the increased use of digital media.
 

What is your prediction for accounting marketing for the next five years? 

Kari Reynolds:  For the next five years, we are definitely going to have more of an online presence, in that, we are trying to be more of "thought leaders" - connecting with potential clients and engaging not only the clients but also people that we're recruiting through these online channels, including social media. That's going to happen a lot more and people are going to become a lot more comfortable with that. So it's not going to necessarily be just this referral base of gaining clients, but also this online presence of gaining confidence of clients through branding strategies and touches with these potential clients or anybody who is interested in having financial service help.