Lifelines Masthead 

Lifelines AcademyLifelines Network
Founders Beth & Sheryl
Beth Farrell (l) & Sheryl Hunter
 
Founders' Message
   




Dear  ,

Welcome to 2011, the year to embrace the business of serving seniors. Here's why:
  • Starting January 1st and continuing for the next 19 years, 10,000 Americans will turn 65 every day.
  • The population of seniors aged 75 and above is expected to increase from 19 million to 44 million between now and 2025.
  • Availability of home-based caregivers, including family and other informal providers, is expected to decline 41 percent by 2030.
One great read to incorporate into your strategic planning is the Sept. 2009 white paper "The New Normal: Preparing Aging Services for a New Operating Environment" by the consulting firm LarsonAllen. Author Nancy Rehkamp lays out five current societal changes, mostly related to the recession, and implications of each on providers of aging services.

Join us to learn and connect in 2011! Together we can meet the needs of seniors with innovative, economically sound business practices.

Sincerely,

Sheryl Hunter, CEO
sheryl@lifelinesacademy.com                           

Beth Farrell, COO

 

"The opportunity to create new services, remodel old services in new ways, and serve an ever growing, increasingly frail aging population are tremendous."

 

Nancy Rehkamp, LarsonAllen

 

In This Issue
Upcoming Events
Featured Webinar: Intellectual Property
Guest Faculty: Brent Britton

Upcoming Events

Jan. 11
Our 12-part Geriatric Care Management series begins.
                          Learn more >

Jan. 13-16
 National Association of Senior Move Managers (NASMM)
2011 Annual Conference & Expo
  
Academy IconLifelines Academy 
is exhibiting and will be teaching a session on "Ethics and the Confused Client."
          NASMM conference details >

Jan. 24
Academy IconBeth and Sheryl will be guests of The Caregiver Hour radio show discussing the importance of organizing legal, medical, and financial records and the role vital records play in obtaining aging services and providing effective caregiving.

If you live in the Greater Tampa Bay area, listen live on 1250 AM WHNZ from 11-Noon. If not, listen online, live or recorded, at www.thecaregiverhour.com.

Mar. 9-10
3rd Annual Florida Boomer Lifestyle Conference
Sarasota FL
  
Academy IconLifelines Academy will be presenting "The Business of Serving Seniors: Innovative and Emerging Opportunities for the Savvy Entrepreneur."

Use promotion code "Lifelines Academy" at checkout for a
$50 discount on admission!

Featured Webinar

 
 
Lifelines Academy


Business Education & Training
 
Intellectual Property: Trademarks, Copyrights and Copycats, Oh my!
 

Trademark Symbol
This 60-minute webinar provides an overview of trademark and copyright laws and practical advice on how to avoid violating these lawCopyright Symbols when selecting your company name, domain name, and taglines and as you develop your website, newsletter, and blogs.

Tips on what to do if your rights are violated are also provided.

                    Only $39!
 
                                  Register now >
Guest Faculty
Brent Britton
Brent Britton, Esquire 


Recently described by 83 Degrees magazine as "arguably the most sought after one-man think tank for entrepreneurs across Central Florida," Brent has been advising large and small companies for more than 20 years.

His forthcoming book, Ideas2Money--Ten Steps to Entrepreneurial Success answers the question, "I've got a great idea for a startup. What do I do next?"

Alongside his position as Chair of the Emerging Business and Technology practice group at Gray Robinson in Tampa, Brent participates in several of his own entrepreneurial enterprises. He writes and speaks frequently and will be teaching Intellectual Property: Trademarks, Copyrights and Copycats, Oh my! 
  

Legacies
 
About Us...
 
Lifelines Academy, a division of Legacies & Lifelines, is an online community for educating and connecting people serving seniors.
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Contact Us...

Lifelines Academy
711 South Howard Avenue
Suite 200
Tampa, Florida 33606

1-866-307-0827 (Toll-Free)
(813) 649-8110 (Office)
(813) 944-3012 (Fax)