PNDesign
In This Issue
10 Top Tips Part 1
Have You Got A Story To Tell?
How Do Your Services Measure Up?
Quick Links
Focus on...

PNDesign
will be 10
soon - a great achievement we hope you agree!


To kick off the celebrations we are publishing 10 Top Tips on our blog to help you develop your branding and marketing materials to full effect. Here are the first 5 so far.

Casting the Net 
If you have not engaged in networking or need to know how to maximise the outcomes, these tips will help.

Making an Exhibition of Yourself?
When you're investing time and effort into an exhibition, make sure you attract attention for the right reason.

Droopy Leaflet Syndrome  
We've all experienced the type of leaflet that droops as soon as it's picked up, acting like it's been on the booze all night!

To Brochure or not to Brochure?
A lot of time and expense goes into creating a brochure so it's important that the information contained is well thought out and structured.

The Humble Business Card
What does your business card do for you? What do you want it do? And what do you expect it to do? These may seem silly questions but it is amazing how many businesses underestimate the power of their business card.

If you'd like to improve your marketing materials get in touch with us today!
Falling into Autumn
Greetings!PNDesign's Paul Newson

It's that time of year again when the trees start to shed their leaves and we are reminded to take stock of how our year is progressing.

Since our last newsletter we have been concentrating on getting PNDesign engaged with Social Media. We've been monitoring our efforts and the results have seen significant, with increased hits to our website.

We are continually reviewing our position on twitter and facebook, ensuring that we use the right tone of voice and imagery. Social media has introduced us to a whole new audience and target base of friends/followers who can spread the word about PNDesign.

Visit our News Blog where we have posted lots of tips and information to help you with your marketing materials.

Speak to you soon!

Paul Newson
Managing Director, PNDesign
www.pndesign.co.uk

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Have you got a story to tell?
Blue Plaque at Barton House

On 25 August the building where we have our studio in Beeston was given a prestigious blue plaque from English Heritage.

Barton House is the site of the original workshops and offices of Bartons the bus company, who ran the first commercial bus service in the world in 1908, taking people from Derby to the Goose Fair site in Nottingham. The route still operates today, over 100 years later!

In recognition of the great TH Barton (engineer, inventor, innovator and pioneer of motor bus transport), who worked here from 1913-1946, the building was awarded the plaque at an open day organised by the owners of the building. This attracted many local people and also the press and TV, who featured the event on the local news that evening.

If your business, premises or local area have a similar story worth telling, let us know and we'll use our PR experience to get some publicity for you. Contact Vivienne, PR Manager, on 07816 753 664 to see how to get the wheels in motion.

More pictures from the day can also be found on our facebook gallery.
How do your services measure up?Measuring Services

With the market place being so fragile this is an excellent time to reassess your services and your position. The services you have offered for years might not be the correct ones for your end users today.

Taking a serious look at what you offer and how your customers will benefit is crucial. It might be that you can juggle, merge and even create new services in order to support your customer base through these difficult times.

Once you have re-aligned your services you need to consider re-branding and the PR opportunities that brings. This does not have to be as drastic as it sounds or as expensive. You do not have to redesign your logo and everything that goes with it in order to create a fresh new look. There is a 'soft rebranding' exercise that revitalises your logo and company look. This, along with new revised services will strengthen and reposition your organisation in the market.

We have over ten years experience in this field and now with a strengthened design team we have even more expertise to offer. Visit our Website or call us today on 0115 922 0017 discuss how we can get you started with your repositioning exercise.