Creative Update from PNDesign

In This Issue

Focus on... Your Brand

New Face at PNDesign

Scalextric Challenge Update

Beeston BID Campaign

Quick Links

Your Brand

A lot of people are unclear about what branding actually means, and how it works. If this is the case then it's possible that your branding is out of date and/or generally looking tired. Does it...

1. Make a good first impression?

2. Show that you are professional and serious about your service/product?

3. Demonstrate that you are a market leader in your field?

4. Memorable?

5. Clear and concise?

6. Reassuring and confidence building?

7. Consistent with your vision for the company?

8. Represent the reality of what your company delivers?

9. Encapsulate what your company sells?

10. Work well across all mediums: e.g. social networking, printing, signage, adverts, magazines and newspapers, badges, letterheads, brochures, pens, vehicles, packaging, presentations, conference material, products?

When you look at your branding are you sure it does everything that you need it to? Even if it misses just a couple of the points listed in above, then it is under performing and you will need to revisit it. I can guarantee that your competitors are strengthening their brand!

If you would like a brand review to make sure your brand is fit for purpose, contact us today and we'll arrange a free consultation.

Let's shout about it...

Greetings! PNDesign's Paul Newson

Budget is the buzz word on everyone's lips today, and never before has what you pay for a service been more scrutinised.

This is why our service of looking at your overall marketing strategy is so crucial. We are well known for asking customers what they intend to use their brochure or leaflets for when they call us. Nine times out of ten they actually don't need them and we save them money by pointing out another more cost-effective way of marketing their service or product.

But more now than ever before, we all need to make sure we are correctly positioned in the market place, and that we are highly visible. How can you win new clients if they don't know who you are and how to contact you?

Get out there and start shouting about your business. Don't go it alone, call and talk to us - that's free - and we can have a chat and see what we can do to help you. I guarantee that you will not get the hard sell when you call. It's my mission to get as many businesses as possible more engaged with their marketing and PR so that we all do better.

We are offering a free 'Branding Review' for the rest of July and all August. Contact us today for more details.

New face... extended creative services
New Designer
Richard Rollinson

We are really excited that PNDesign can now offer website design and a wider creative design service. This is partly due to our new recruit Richard Rollinson joining the design team in the studio.

Rich has worked with us on a freelance basis for a number of years and comes with a wealth of experience. He specialises in fresh, modern looking design concepts and has worked in a couple of big name agencies in Nottingham. A keen photographer, Rich has already set about taking shots for our own portfolio (watch this space!).

Racing cars,
speed and networking!

The recent Monster Networking event, Thursday 8th July at Fraser Browns Solicitors in Nottingham was great fun for us. Well, mainly for me as I set the fastest lap time on the Scalextric Challenge course set up by Jim Cowan of Cowan Global Events.

My lap was the fastest on the night at 30 seconds dead but it wasn't fast enough to knock AJ Hall of Arnold off the top of the oveall leader board with an amazing time of 27.09.

Raising over £400 on the night in aid of 'Help for Heroes', this was an excellent way to network and have fun at the same time, we heartily recommend it.

PNDesign are proud to be corporate sponsors of the Scalextric Challenge. Check out their website for the current Leader Board and more information about a Scalextric Challenge event near you.

Beeston BID Campaign roll out

The Beeston Business Improvement District initiative has been an excellent working exercise for PNDesign as it required a strong PR strategy, a marketing plan, creative branding and design to work together. We devised and branded the campaign that informed Beeston about the BID over a four month period and brought them to an open public meeting.

The next stage of the BID is another campaign running up to the crucial vote and will incorporate an Open Public Meeting in August. This requires designing the right mix of marketing material that will reach everyone in the business community from large corporate companies to small independent shops.

Working together with the BID Manager Matt Robinson, PNDesign has been able to create a high level of engagement with the BID from the business community, which has outstripped neighbouring Nottingham City's Retail BID. As you can appreciate we are extremely proud that our work is being hailed as a good example by British BIDs.

And finally, would you like to win a bottle of Champagne?

We'd like you to have a look at our new Facebook page on which we are going to connect with our customers, announce events and provide special offers over the coming months.

When we've got our first 100 fans we'll select one at random and giveaway another bottle of Champagne to the lucky winner. You've got to be in it to win it!

Kind regards

Managing Director, PNDesign
www.pndesign.co.uk