PR: Smile for the Birdie!

This year the government has appointed an official photographer for the general election. His name is Simon Roberts and his speciality is crowd scenes.

Politicians are acutely aware of the power of photographs, probably more than they are of the policies they represent. They hope to appeal to young people who are more likely to engage with pictures than words.

This softly-softly approach is a clever way of kicking off an election campaign that we are all expecting to be an eye-gauging, hair-pulling contest. It's not going to be pretty!

The other side of this coin is the control the politicians are hoping to gain over their images. They want to be able to pick the pictures that make them look as if they are empathising with the public. They also want to be seen as the 'nice guys' who are taking everything the public say very seriously.

The winning side will be able to show off photographs that endorse the votes and the losers will show those photographs that best say 'you chose the wrong team'! Whichever way, the public will be steered subliminally by images.
 
This leads me onto your PR: don't underestimate the value and power of photography. Think hard about what images you use to depict your company ethos. What are they saying about you and could they say it better/stronger?

If you're unsure about the image your business portrays, whether through photography or other visual means, get in touch and we'll see how we can help.