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In this issue
Weekend Update
Pete's Picks
Bring Back the Banana Seat
Public Service Announcement
Time-Lapse View of Earth From Space
Is Your Business Bicycle Friendly?
Upcoming Events to Keep Your Eye On
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WEEKEND UPDATE        
   
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PETE'S PICKS        

Pete Picture

The GET OUTSIDE Weekend Update will be taking next week off.
 
Why? Because all of my attention will be focused on turkey, pumpkin pie, and my family.

 

However, here are two quick ideas to connect with family and friends...and hopefully help shed a few pounds in the process:

  • On Thanksgiving Day participate in the StellarOne Drumstick Dash. They have a great motto that rings true: "Move your feet so others can eat!" All proceeds help the Rescue Mission feed the hungry.
  • Choose a hike you've never done before and get exploring. It is hard to beat quality time with family and friends spent outside.

Get Outside!

 Pete Eshelman signature

Pete Eshelman 
Director of Outdoor Branding 

Roanoke Regional Partnership 
Find us on Facebook  Follow us on Twitter  View our profile on LinkedIn  

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BRING BACK THE BANANA SEAT        

It seems everything is going retro these days, and it seems the 80's is the latest decade to make a comeback.  Watch out though...the 60's may be making its own comeback.

 

Check out the Schwinn Sting Ray

 

Schwinn first introduced the Sting Ray in 1963, and within a year the ape-hanger handlebars, banana seat, and mismatched wheels accounted for 70 percent of its annual sales.

      

This Fall Schwinn released a limited number (900) of new Sting Rays, only available at independent Schwinn bike shops.

 

If you were lucky enough to grow up your own Sting Ray, you know we wouldn't have traded it for video games, internet, and cable TV. A new Sting Ray might be the perfect holiday gift for your son and daughter, and will also give you a gift...reminiscing about your own youth and time spent building ramps, performing crazy stunts, and enjoying time on your bike. 

 

We'd love to hear your favorite bicycle memory.  Share your story in the comment section of our blog!

 

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PUBLIC SERVICE ANNOUNCEMENT       

PSA ski helmetWear a Helmet, Save a Brain! Ski season is just around the corner - do you wear a helmet?

 

According to the National Ski Areas Association, 57 percent of U.S. skiers and boarders wear helmets, according to a 2010 survey. That's up from 25 percent in 2003.

 

Ski helmet use has steadily increased worldwide over the last 10 years in part as a result of preventive helmet campaigns but also in part as a result of increased media coverage after fatal injuries involving celebrities.

 

The most commonly reported reason for not wearing a helmet is impaired vision. Some skiers and boarders feel helmets affect their peripheral vision and thus their reaction time. A recent pilot study, released by The Wilderness & Emergency Medicine journal, investigated whether ski helmet use affects reaction time to peripheral stimuli.

 

The results showed that ski helmet use did not increase reaction time to peripheral stimuli. This information should be implemented in future preventive campaigns to increase helmet use in skiers and snow boarders.

 

A helmet does not prevent all brain injuries and other types of injuries, so you still have to ski responsibly. A helmet is not a license to ski recklessly.

 

Ski helmets can be purchased locally at Back Country Ski & Sports and Greenhouse Boardshop.

 

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TIME-LAPSE VIEW OF EARTH FROM SPACE    
Shot from the International Space Station, this video shows some incredible time-lapse photos taken of our tiny little planet.
 - Enjoy!
view of earth from space
Click "Play" to launch video player in new web browser.

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IS YOUR BUSINESS BICYCLE FRIENDLY?           

via our friends at RideSolutions.org...

 

The City of Roanoke's Bicycle Advisory Committee (in which RIDE Solutions is a participant) is driving - er, biking - businesses to apply for the League of American Bicyclists' Bicycle Friendly Business designation.  This is an important part of the City's continuing effort to improve its standing in the Bicycle Friendly Community rankings.  The City's application is due this Spring and we're hoping to nab a Silver designation this time around.

 

Applying for the Bicycle Friendly Business designation is free and involves filling out a short online application.  To encourage businesses to apply, RIDE Solutions is offering free technical and other support to any business willing to submit their application.  Support includes:

  • Educational materials on bike safety and cyclists rules and responsibilities that you can provide to your employees.
  • Access to our Guaranteed Ride Home program to offer as a benefit to cyclists.
  • Promotional materials such as posters, brochures, bumper stickers, etc. to encourage your employees or customers to bicycle.
  • Free technical review of your application before you submit it - RIDE Solutions staff will offer edits and suggestions to help you strengthen your application.
  • Development of specialized materials if necessary - we can create educational or promotional materials specific to your staff or customers to that will indicate your support for cycling.
  • Sponsorship and support opportunities - many businesses can strengthen their applications through financial support of groups like RIDE Solutions, area bike clubs, and special events.  We'll show you where and when this support could be helpful.
The deadline for the next round of applications is January of 2012.  Get a head start, start your application, and let us know how we can help.  Remember, you don't have to have employees or customers riding to work or to shop with you - all you need to show is your support for cycling in the community in general.

 

[The Roanoke Regional Partnership and RoanokeOutside.com have already submitted an application - have you?]
  
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Upcoming events to keep your eye oN                          
Visit The RoanokeOutside.com Calendar of Events for details on these upcoming events!
  • Weekly bike rides throughout Roanoke & NRV Valley
  • Weekly ultimate frisbee pickup games (Sundays & Wednesdays) 
  • Hikes too numerous to list 
  • Monday Bike Polo
  • Tuesday Tune Ups
  • Family Caving Trip - 12/3
  • Sharp Top Trail Maintenance - 12/10
  • Jingle Bell Run/Walk - 12/10 
  • Horseback Trail Ride - 12/10
  • Treasure Hunt Letter Boxing - 12/11   
  • Family Intro to Caving Trip - 12/17
  • Land of Goshen Hike - 12/17
  • Kayak Skills Course - 12/18
  • Cascades Trail Hike - 12/18 
  • Christmas Eve Fun Run/Walk - 12/24 
  • Blue Ridge Marathon & Half Marathon - 4/21/12
  • Roanoke Twilight Criterium - 4/21/12
  • YMCA Kids Marathon - 4/21/12
Roanoke Regional Partnership

Roanoke Regional Partnership · 111 Franklin Plaza, Suite 333 · Roanoke, VA 24011

540.343.1550 X 104 · www.roanoke.org