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PARTNERSHIP WINS GOLDEN STAR AWARD                            
The Roanoke Regional Partnership has been recognized for its efforts to develop an economic sector around outdoor recreation in the Greater Roanoke area.

The Partnership received the Golden Star Award from the Roanoke Valley Convention and Visitors Bureau. The award was presented at the RVCVB's annual meeting and luncheon featuring actress and businesswoman Jane Seymour.

The Partnership was cited for its promotion of the region's outdoors through initiatives such as www.RoanokeOutside.com, National College Blue Ridge Marathon and the Gear Junkie Roanoke Treasure Hunt, which have drawn hundreds of visitors to the region and had an economic impact in the hundreds of thousands of dollars. The Partnership also helped create an adventure tourism workshop to help develop retailers and outfitters catering to people who want to explore the region's outdoors.

 "The Roanoke Region is quickly establishing itself as one of the best places on the East Coast to enjoy the outdoors," says Beth Doughty, executive director of the Roanoke Regional Partnership. "We're honored to receive this award and gratified that our work is being recognized."


FROM GROCERIES TO GAS, COSTS ARE LOWER HERE             
The cost of living in the Roanoke Region is 8.5 percent lower than the national average and the second lowest of any metropolitan area in Virginia, according to the Council for Community and Economic Research (C2ER).

The first quarter 2011 ACCRA Cost of Living Index (COLI), compiled by C2ER, ranks Roanoke 83rd out of 312 metro areas, meaning that the cost of living here is less than 70 percent of the nation's metros.

"Our comparative costs are the lowest they have been in three years," says John Hull, research director of the Roanoke Regional Partnership. "When coupled with the region's numerous amenities, such as outdoor recreation, strong education and healthcare systems, and a business-friendly environment, our region really does offer the complete package as a great place to live and work."

The COLI index measures costs comparable to other metros in the country at a given point in time. The Roanoke Region's cost of living is lower than Atlanta, GA; Charlotte, NC; Charleston, SC; Chattanooga, TN; Asheville, NC; and many other southern metros, thanks in part to lower housing and food costs.

Housing costs are a large part of the index, roughly 30 percent, and a huge cost advantage because the Roanoke Region's housing prices are 11.1 percent lower than the rest of the nation's," Doughty explains. This competitive housing cost can't be attributed to lower home prices that resulted from the nationwide foreclosure crisis, either, as Roanoke ranks in the top 25 percent of metro areas for having the lowest foreclosure rates according to www.foreclosure-response.org.

Another significant cost advantage the region enjoys is grocery prices. The Roanoke Region's lower grocery index values are attributable to logistics, specifically the proximity to Interstate 81.

At the same time, the Roanoke Region enjoys transportation costs that are 7 percent below the national average. Fuel expenses are one of the largest components of transportation costs and are influenced primarily by two factors - proximity to the fuel industry's distribution infrastructure and state gas taxes. Virginia's gas taxes are 22 percent lower than the national average and the region boasts large fuel distribution centers.

How far does your income go? The Roanoke Region's cost-of-living calculator, available at www.roanoke.org/businesscostofliving, shows how much you'd need to make in the Roanoke Region to enjoy the same relative standard of living compared to other parts of the nation.

"People living here or businesses looking to relocate here will be pleasantly surprised by just how far their dollars go in Roanoke," Doughty says.  
 


DO YOU GET2KNOWNOKE?                
Even if you are not familiar with "Get2KnowNoke", chances are your employees are enjoying this new initiative of the Roanoke Regional Partnership.

In less than a year, Get2KnowNoke has approximately 5,730 Facebook fans, and grows daily!  It's a simple way to connect people who want to enjoy the kind of events held all the time in the Roanoke Region.

Facebook fans and Twitter followers receive information about events and businesses.  Restaurant promotions, music, festivals, and special events are posted to Facebook and Tweeted out to followers to keep them in the "Know".  Get2KnowNoke even puts together its own events to draw people together and promote what's fun about living in the region.  Recent events have included the Snuggie Bar Crawl with 200 people and a Kentucky Derby party where 300 attendees raised $1500 for Unbridled Change.

Get2KnowNoke is for everyone but it is popular with young professionals looking to expand their social network and learn more about their community.  It is one more example of how the Roanoke Regional Partnership is branching out with non-traditional methods of economic development.

 

 



  


PARTNERSHIP ON THE ROAD                
Spring is a busy time of year for business recruitment as the Roanoke Regional Partnership hits the road to work business development events aimed at economic sectors and sell the story of the Roanoke Region.



  


                                                                                                                                                                                      
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Roanoke Regional Partnership · 111 Franklin Plaza, Suite 333 · Roanoke, VA 24011
540.343.1550 · www.roanoke.org www.roanokeoutside.com