There has to be more than 24 hours in an East Coaster's day. That is the only explanation for how they accomplish so much. 
In addition to what you'd typically expect of a bike shop (sales and tune ups), they find time to do much more. On top of advocating for "safe routes to schools", greenway expansion, and trail maintenance, the East Coasters staff will also be attending the National Bike Summit in Washington, DC (where they'll voice cycling concerns to Congress).
At this point we were already thoroughly impressed with them...but then they go and take it up a notch with the Pimp My Ride contest.
East Coasters is supporting third grader Keegan Manning as he participates in the May 15th Tour de Cure - a series of fundraising cycling events held nationwide to benefit the American Diabetes Association. Keegan, now nine, was diagnosed with Type 1 Diabetes when he was six years old. An avid cyclist, Keegan had this to say about diabetes: "I do not like Diabetes! I want to help find a cure to make my life and everyone else's life with Diabetes easier and without pain!"
East Coasters is providing Keegan with a Trek bicycle and leading the charge to raise $1000 on Keegan's behalf.
There are two ways you can help Keegan reach his goal:
- Make a donation directly to Keegan's campaign
- Stop by the Roanoke or Blacksburg East Coasters location by May 7th and purchase a $5 raffle ticket. On May 9th one lucky winner will receive a $1000 in bike upgrades