Welcome to the Winter 2012 issue of the IPFW Corporate Advantage newsletter. March is quickly approaching, and with it comes the much-anticipated, premier presentation of the IPFW Applied Leadership Series. This powerful three-day series was developed after conferring with area business executives, educators, and consultants in order to design a program that helps refine the leadership skills of experienced managers.
This issue of the IPFW Corporate Advantage includes articles by two instructors who offer a glimpse of their presentations for this new Series, which is quickly filling up. You and your business or organization can become a part of the excitement by signing up or registering your management staff by calling the Division of Continuing Studies at 260-481-6619. For details, visit Applied Leadership Series page.
Also featured in our IPFW Alumni Insight is an online interview with Mark Michael, the President and COO of Fort Wayne Metals Research Corporation. Be sure to read Mark's article to learn how he and his company have reinvented themselves over the years to keep at the forefront of their evolving industry.
As always, we hope you find all the information included in this newsletter to be helpful as you explore new ways to use Corporate Training to your advantage. We welcome suggestions for future subject matter; please click here to submit them for consideration.
--Gary Schott, Director of Entrepreneurship & Corporate Training, IPFW Division of Continuing Studies - 260-399-1675 or firstname.lastname@example.org
IPFW's Applied Leadership Series debuts in March to help experienced managers refine their leadership skills through a challenging and intensive curriculum. Among the many topics to be addressed, the curriculum will provide opportunities for participants to learn how to manage innovation and change, as well as how to take a leadership role in their company's marketing efforts. In the following articles, Steve Franks, Director of Programs for the Northeast Indiana Innovation Center (NIIC), discusses "Three Systems that Unleash Innovation," and Anthony Juliano, Vice President of Marketing and Social Media Strategy for the Asher Agency, talks about "The Leader's Role in Marketing." Both Franks and Juliano are instructors for the Applied Leadership Series.
Three Systems that Unleash Innovation
By Steve Franks, Director of Programs, Northeast Indiana Innovation Center
|You probably already know this, but your employees are pretty incredible. They are capable of producing marvelous innovations that can transform your company and keep it ahead of your competitors. But, if your company is not structured for innovation, you'll squander their capabilities.
The Leader's Role in Marketing
By Anthony Juliano, Vice President of Marketing and Social Media Strategy, Asher Agency
Today's consumers are harder to reach, more marketing-resistant, and more demanding than ever before. They've become conditioned to be wary of advertising and they have an unprecedented number of choices when deciding what deserves their attention. In this environment, getting your message in front of your audience can seem almost impossible. How do organizations overcome these challenges? The solution begins, as it does in so many other areas of business, with strong leadership.
Read the entire article.
IPFW Alumni Insights
This series features alumni of Indiana University-Purdue University Fort Wayne (IPFW) as they share their insight on a variety of topics related to business and organizational growth. We thank the IPFW Alumni Association for helping us identify community leaders for this column.
Interview with Mark Michael, President and COO of Fort Wayne Metals
By Mary Popovich for Corporate Advantage
Mark Michael started at Fort Wayne Metals Research Products Corporation in production in 1974. He worked his way up as Q.A. Manager, Research Engineer, and Vice President of Operations before assuming his current position as President and COO. He earned his associate and bachelor's degrees in Industrial Engineering Technology at IPFW in 1978 and 1985, respectively. He serves on technical advisory boards for the IPFW College of Engineering, Technology, and Computer Science (ETCS) and the Purdue University Technical Assistance Program (TAP) and is active in the IPFW Alumni Association.
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Providing Corporate Advantages Through Tailored Training
In need of training to elevate your company to the next level of excellence or teach your employees specific skills needed for future growth expectations? IPFW's Corporate Training specializes in providing your company with a competitive advantage through training specifically tailored to your needs. Unlike other "cookie-cutter" or "one-for-all" training programs that attempt to fit your needs into their existing courses, we conduct a thorough needs analysis and custom-design a program specifically for you. We provide training at your site or ours, carefully choose the right instructor from our vast network of community experts, and customize the training manual and hands-on instruction for your unique needs. What's more, we can schedule the training on your timeline, when it's least likely to impact operational and production goals.
Learn more about IPFW's Corporate Training and the many training opportunities, or contact Gary Schott at 260-399-1675 or via e-mail at email@example.com
IPFW would like to thank the following companies for choosing us as a corporate training partner since 2009.
Allen County Public Library
Allen County Government
Fort Wayne Metals
Fort Wayne-Allen County Airport Authority
Indiana Physical Therapy
Kosciusko County Community Foundation
Lincoln Financial Group
Maple Leaf Farms
Trelleborg Sealing Solutions
Look for features on our customers in future issues