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8 Sure-Fire Ways to Increase
Patient Referrals
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(We'll Guarantee Your Results or We'll Refund Your Money, No Questions Asked!)
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While all orthodontic practices that we consult with, are fully aware that referrals are the lifeblood of their practice (both from professional sources and present patients), many also tell us that they lack an effective, systematic strategy to consistently ask for referrals.
Today's article will focus on Patient Referrals because these are the EASIEST referrals to increase quickly. Professional referrals, while more valuable than any other referral source, are more difficult to obtain because your referring dentists (if they're not referring to you presently) are already referring to someone else. So to increase professional referrals, you must be effective at changing a behavior that presently exists.
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Patient Referrals, on the other hand, don't require you to change behavior. Your present patients aren't referring to another practice...they just need a tool and motivation to refer their friends, neighbors, and family members to your practice.
Ask yourself the following question, "If we constantly strive to give our patients a great experience at our practice, why wouldn't we aggressively ask them to refer their friends to us?" In most cases, we've found that the honest answer is that many practices simply lack an effective tool and strategy to consistently ask for referrals, (and here is the key part) - the marketing tool/strategy MUST be comfortable and easy for your staff to implement (and it must incentivize your patients to make the referral, where this is allowable). The GetOrthoCases Practice Marketing System has the tool and the strategy, and makes asking for and obtaining more patient referrals very easy! In fact, our Patient Referral Brochure is as close to a sure thing as we can offer you! |
This professional, inexpensive, pocket-size brochure offers an incentive to both your patient (where allowed) to give the brochure to their friend or family member, and to the recipient to visit your practice for their orthodontic treatment. Perhaps most importantly, our clients have told us the brochure has been EASY and COMFORTABLE for their staff to implement, ensuring its effective use as a profitable marketing tool!
The common thread we have found with our clients using this referral-generating tool effectively, couldn't be SIMPLER - these practices simply committed their staff to implementing the strategy aggressively. That's it! |
Now here are those 8 Tips to increase Patient Referrals
at your practice:
1. Have your treatment coordinators give one of these Patient Referral Brochures to your new patients at the visit when they agree to start treatment or at their banding visit. (These are 2 of the times when
your patients are most excited about your practice and most likely
to refer another patient to you.)
2. Have your front office staff tell patients at their follow-up visits, "We are always looking for more GREAT patients JUST LIKE YOU. If you have
a friend or family member, who is considering orthodontic treatment for someone in their family, you give them this referral brochure and when
they start treatment here, they will get a FREE Exam and panorex x-ray,
and we'll mail YOU a $50 Visa gift card, as our way of saying "thanks". 3. Mail one of these brochures to all of the families of your present patients,
along with a brief note that includes the same information listed in Tip #2.
4. Give these brochures to dental practices that refer to you.
(Hygienists love to get the thank yous for referring!)
5. When a new patient redeems the patient referral brochure, mail the REFERRING patient of yours another brochure, along with their gift card
and a quick thank you. We have found that someone willing to refer
another patient with this brochure, is the BEST candidate to do it again. 6. Stuff these brochures into billing statements you are sending out (or have the company doing your statements insert them for you.) 7. Train your staff members to write their initials on the back of the Patient
Referral Brochures they give out. When the brochure is redeemed,
give your staff member something as well. Or, break your staff into
2 teams. Each quarter, give the team who has the most referral
brochures redeemed with their initials on it, an incentive award.
This goes a long way in ensuring your staff carries out this
profitable marketing strategy. So does including this Referral
Marketing initiative as part of the criteria that determines your
employees' annual reviews/raises.
8. Give one of these Patient Referral Brochures to your patient (parents)
at their debanding visit. Take advantage of this time when your patients
are thrilled with their beautiful results! This is a fantastic opportunity
to ask for a referral-one you definitely should not pass up.
If you aggressively distribute these GetOrthoCases Patient Referral Brochures consistently, it's inevitable that this inexpensive referral strategy will yield new starts, easily generating profitable results for you.
In fact, we're so sure that you will generate significant profits for your practice, we will GUARANTEE you will make a profit from this marketing tool. If you distribute these GetOrthoCases Patient Referral Brochures consistently for 6 months and don't AT LEAST TRIPLE YOUR INVESTMENT, we will refund your costs to create and produce the brochure NO QUESTIONS ASKED! We have created customized Patient Referral Brochures for over 50 orthodontic practices, and never once have we had to honor our written guarantee, which tells you this is as close to a sure increase in new starts as you're going to find! |
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P.S. Don't just take our word for it. See what one of our clients has to say, in his own words, about the results this Patient Referral Brochure has created for his practice:
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 "The GetOrthoCases Marketing System has been an excellent marketing investment for our practice. Your Patient Referral Brochures cost us less than $1,200 and we've started 29 patients as a result of this marketing piece.
We've also been using your targeted direct mail for 6 years now. In the past year we've had 41 new starts from our direct marketing campaign with your company. Obviously, we're pleased with our results." -David McSurdy, DMD, Collegeville, PA
To view a copy of Dr. McSurdy's Patient Referral Brochure, click here: McSurdy refer brochure.pdf
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To order the GetOrthoCases Patient Referral Brochure for your practice, click here for an order form:
Referral Brochure Order Form
or call 1.888.657.2762 TODAY. |
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