The 7 Barriers To Marketing Success For Orthodontists -
|
How To Eliminate Them And Greatly Increase New Starts For Your Practice In 2010
|
Marketing System
|
|
Greetings!
Did you know that 30 - 50% of all
Orthodontic Practices can't find the time, energy, or resources to implement a consistent, effective marketing plan? ...Despite the fact that the average orthodontic practice is treating only 70% of the patients they would like to treat. |
|
If the average orthodontic practice would like to treat 30% more patients, but up to ½ of all orthodontic practices can't market at all, or do it effectively, the profession has a problem and needs a profitable solution.
How can your practice increase new starts in 2010 by 30%? Only one thing is for certain...without a properly constructed, effective marketing plan in place, you're NOT going to increase new starts by 30%. Simply can't happen. Here's Why:
Unemployment is at 9.7% and going higher. Consumers are being more judicious with their precious consumer dollars to spend. Frequently, families with a need for orthodontics are delaying treatment for what they perceive to be needs, not wants. (Don't worry, GetOrthoCases can help you with this one - make your clients understand the NEED for orthodontics and the drawbacks to delaying treatment, and they'll start treatment now.)
Increased competition from general dentists. Yes, we all know that general dentists are aware of the fact that orthodontics is good, lucrative business. With less referred cases to go around, it's critically important to build trust in your practice, build credibility by establishing your practice as the orthodontic expert in your area, and build brand recognition for your practice in your market area.
With less professional referrals to go around, your practice marketing plan must include a significant, targeted, direct-to-consumer component.
We've now established the fact that most orthodontic practices would like to increase new starts. In addition, up to 50% of orthodontic practices don't have the resources, marketing expertise, and can't find the time to implement a marketing plan that they desperately need to increase their new starts.
|
So what typically happens? A marketing vendor offers the orthodontic practice a "turn-key" marketing solution that promises profitable results with no investment of the orthodontists' time or energy. While the thought of such a solution is attractive to a busy professional like the orthodontist, unfortunately, such "turn-key" systems rarely produce results as promised.
So what's the answer?
To quote Helmut Flasch, from a recent article in Orthodontic Products, "If you keep looking for that one marketing action that will bring your practice growth, then you will end up overworked and in financial hardship. There is NO one marketing action that increases your patient volume - it is always a combination of several actions done together."
He continues, "Most people engage in a 'bee-hopping' approach to marketing. They try one thing, and if that doesn't work immediately, then they try the next. This approach does not help you, unless you want a smaller practice. Go for marketing systems - complete marketing plans that involve both internal and external marketing activities, and that can be done without your spending a lot of personal time to implement them."
The key phrase in the above paragraph is: "without your spending a lot of personal time to implement them."
Because you're going to have to carve out some time to address your practice's marketing needs. Orthodontic practices that refuse to give their marketing the attention it requires, inevitably yield subpar results.
|
Barriers To Direct Marketing Success:
Over the past 8 years, GetOrthoCases has identified a number of barriers to optimal marketing success (new treatment starts) and profitability, for orthodontic practices. These barriers to direct marketing success include:
Not employing a marketing strategy that addresses BOTH categories of potential orthodontic patients - the "Appointment-Ready" potential patients, AND the "Investigators." An "Investigator" is a potential future patient of your practice who is interested in orthodontic treatment, but needs more educational information to believe that your practice is the best choice for orthodontic care for their family. Most orthodontic practices assign no value to this "Investigators" category of potential patients, which contains far more potential for treatment starts if marketed to consistently. When marketed to consistently and effectively, these "Investigators" will choose your practice when they become "Appointment-Ready."
|
|
|
|
The Reality Of Orthodontic Marketing Is This: Your Practice And Your Potential Patients Are At Two Separate Places During The Buying Process.
|
As an orthodontist, you must be aware of three unique things when reviewing your practice marketing:
Our research has proven that the majority of orthodontic practices lack the discipline and effective direct marketing campaign required to consistently follow-up with their potential patients, to educate and position their practice as the orthodontic expert or "obvious choice" for orthodontic care in their market area.
Potential patients will not start treatment at your practice when you want them to. They are on their own "buying schedule". For a list of the 9 Steps Every Orthodontic Patient Takes Before Starting Treatment at your practice, click here: 9 Steps web.pdf
And third, your present patients will not recommend you to their friends, neighbors, and family members unless you give them a reason to and a tool to make referring you EASY for them.
For the rest of our list of 7 Barriers To Marketing Success For Orthodontists -
And, How to eliminate them and greatly increase new starts for your practice in 2010, click here: The 7 Barriers Report web.pdf
|
Marketing System
- Increase Starts From Polished, Targeted Direct Mail to homes with higher household income and children present ages 7 - 14.
- Increase Referrals from your Present patients.
- Motivate Your Staff to ask for referrals.
- Finally, Generate Starts from your website with the GetOrthoCases Website marketing Reports!
To Plan a 2010 Marketing Plan For Your Practice, Call GetOrthoCases TODAY! 888.657.2762
www.GetOrthoCases.com
|
|
Receive 1,000 FREE
Patient Referral Brochures
with any 2010 GetOrthoCases Practice Marketing Plan. ($1,098 value)
|
Offer expires October 30, 2009
Not valid with any other offer, or previously placed order.
|
|
|
|
|
