Orthodontic Marketing System
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Website
Marketing
Reports
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Isn't It Time Your Website Finally Generated New Starts For Your Practice?
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Greetings!
GetOrthoCases Website Marketing Reports were developed so that our clients can extract even more new starts from their direct marketing campaign, and so that ANY orthodontic practice can generate new starts from their website by providing their prospective patients with compelling, empowering information that will position them as the orthodontic EXPERT in their area, and enable their practice to actually generate new starts from their website. |
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GetOrthoCases has 3 Website Marketing Reports
to increase new starts for our clients.
Click title to view each Sample Report
Each of these 3 website reports has a corresponding databank of 7 - 18 compelling, customizable, marketing points that our clients choose from when we create their report for their practice, as well as an offer certificate at the end of each report.
For example, our "Is Early Treatment Worthwhile?" databank includes points such as:
How Does My Child Benefit From Early Treatment?
"There is significant research in the area of multiphase orthodontic treatment. These studies show that early expansion to correct alignment is, indeed, effective, but it did not accomplish more than whatcould have been accomplished more efficiently in one round of comprehensive treatment at a later age. Early expansion to correct a cross bite that is extreme, or one that is causing the jaw to shift out of place, or one that is damaging the gums, is appropriate and worthwhile. In a few cases, a child may also benefit from early treatment that is started to reduce the magnitude of extreme instances of crowding, overbite, or underbite."
Our clients who drive prospective patients to these GetOrthoCases Website Marketing Reports as part of their direct marketing campaign, enjoy an increased average response per mailing over time. This is because effective direct marketing creates new starts from 2 categories of potential patients: 1) Those patients who are "Appointment-Ready" - these are the patients who respond immediately to the offers on your direct mail promotions, and 2) "Fence-Sitters" - these are the patients who are interested in orthodontics, but need more buying information to convert to an "Appointment-Ready" patient.
"Fence-Sitters" require multiple marketing exposures to compelling buying information, before they're convinced that your practice is their BEST option, and they call you for an appointment. The GetOrthoCases Website Marketing Reports were designed to convert these "Fence-Sitters" into "Appointment-Ready" patients of your practice.
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Let's face it...the majority of all orthodontic practice websites we have reviewed were built by TeleVox® or Sesame Design™. And, yes, most of these websites say basically the same thing. These companies are successful because they have templated the process of building an orthodontic website and they make it easy for you! Choose from a list of website components and informational snippets on topics such as Treatment Options, Invisalign®, etc., customize it a bit to your practice, and your website is up and running. Since orthodontists have so many other things to worry about besides their website, this is an appealing option!
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Here's the problem...having a website that is informational only, and pretty much says the same thing as all of your competitors, doesn't position you as the area's orthodontic expert in the eyes of your prospective patient. Instead, in the absence of empowering, differentiating website content, your prospective patient assumes that you're pretty much just like all of the other orthodontists in your area.
Then, what does any prospective patient do when they have not received relevant information that makes them feel like they are educated, understand the process, and are making the BEST decision for their family? They focus on your fees, rather than your expertise and the life-long benefits and value that you provide to them!
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The answer is to give your website a marketing slant.
Information is great, but your site has to provide prospective patients with material they're not getting elsewhere - material that positions you as the orthodontic expert in your area. This is what the GetOrthoCases Website Marketing Reports were designed to do for your practice!
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"But I already paid thousands of dollars to build my website. I don't feel like paying again to redesign it." You Don't Have To!
To increase the response to your direct marketing campaign and/or enable your practice website to start generating new starts for your practice, GetOrthoCases does not need to rebuild your entire website. And, no, we're not looking to take over the hosting of your site, either. All we do is retrofit banner ads for the customized GetOrthoCases Website Marketing Reports into the design of your existing homepage. When your prospective patients click on the banners, they are linked to the appropriate Website Marketing Reports, which function as marketing tools that position you as the trusted orthodontic advisor in your area.
If you go to greater lengths to educate your potential patients with specific, honest facts that are supported by recent orthodontic research, these patients will trust you and choose your practice over your competitors. Don't do it, and you will continue to get only a small portion of these prospective patients, and you will continue to answer questions about your fees, rather than discuss the life-long benefits your expertise creates for these patients and their families.
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95% of all orthodontic practices do very little, or nothing, to truly differentiate their websites from their competitors, and position their practice as the orthodontic expert in their respective area.
The GetOrthoCases Website Marketing Reports are inexpensive, yet extremely effective marketing tools that your practice can use in all of your marketing (direct mail, patient referral brochures, marketing to dentists, etc.) to extract more new starts from the potential patients in your marketplace. Remember, in marketing, the orthodontic practice that builds the best case for its services, gets the new patient every time.
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GetOrthoCases offers complete access to our respective databanks of marketing points for each report, copywriting, graphic design of both your homepage banner ad(s) and your website marketing report(s), and submission of your electronic art files to your web-design firm for posting on your website, all for one low price:
1 report - $499 · 2 reports - $799 · 3 reports - $999
In addition, full-color printed versions of your marketing reports are available for .99 per report. (minimum order quantity - 100). Many of our clients have found these printed reports a must-have for their new exam information packets!
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Expect more from your website...
Start creating your practice's website marketing reports today.
Call GetOrthoCases at
1.888.657.2762
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