?FIND ?em, GET ?em, KEEP ?em--Attract, Acquire and Retain the Right Customers?
By Brian Butler, Vice President Sales & Marketing, The Allied Group Marketing
Engage in Research ? Understand your customers better ? why they buy from you and what else they may need. Also, it will help you better target your message and offer to your prospective customers.
Investigate Personalization ? Consider One-to-One (1:1) direct marketing techniques. They are proven to increase response rates by up to 300 percent!
Measure Your Return on Investment ? Marketing should not be a mystery ? it should generate leads and increase sales. Technology offers you the ability to accurately assess if you are spending your marketing dollars wisely.
Chamber Small Business Council Legislative Sub-Committee Holds First Meeting of 2008
The Greater Providence Chamber of Commerce Small Business Council Legislative Sub-Committee had a candid conversation about the state's budget situation during its first meeting of the New Year, held January 10th at the Chamber. Plotting a small business legislative strategy for the coming year, group members voiced the importance of creating revenue generators while at the same time cutting expenses in mediating the current budget crisis. The group agreed to continue monitoring the issue, with a focus on maintaining many of the tax provisions the Chamber has supported in the past.
?Where people meet to build their business?
Take charge of growing your business and join us at the Chamber on Friday, February 8, 2008 from 8:00-9:00 a.m. for our leads group program. Exchange potential leads and referrals and be willing to increase your networking base.
Your 30 second commercial could lead to stronger business connections and relationships. Space is limited and there is no charge to attend, but you must register in advance. Please contact Paula Hopkins at phopkins@provchamber.com or 401-621-6120. The Greater Providence Chamber of Commerce is located at 30 Exchange Terrace, Providence, RI
The Greater Providence Chamber of Commerce continues to add partners to its Small Business Chamber Advantage Program -- a unique offering of discounted prices on products and services available only to Chamber members. Recently added to the program: Toshiba Business Solutions offering exclusively to Chamber members:
25% discount on all copiers/printers(including color copiers/printers)
25% on all faxes and software solutions
FREE Toshiba laptop to any member who purchases or leases a 35 page per minute system or greater.
The Greater Providence Chamber of Commerce in conjunction with When Work Works, a national initiative to highlight the importance of workplace effectiveness, is inviting local employers to apply today for the Annual Sloan Awards for Business Excellence in Workplace Flexibility. Businesses throughout Rhode Island that make flexibility a priority in their workplace -- i.e. providing flexible schedules, job sharing, and telecommuting among other policies -- are encouraged to apply for the national award online at
www.whenworkworks.org The award is open to any company with 10 or more employees.
The Greater Providence Chamber of Commerce and the Providence Foundation — together with a consortium of the state's leading businesses, hospitals, colleges and universities — are leading a first-of-its kind effort to transform the city and region as a hotbed of entrepreneurial activity, investment and job growth. The end-goal of this effort is to create a “Knowledge Economy Roadmap” for the region.
