August 13, 2010


SACRAMENTO,CA-  Run for a Reason RUN EXPO is a free event hosted by Equal Start at California Family Fitness, Laguna on August 14 from 10AM-4PM.  Their goal is to create better health, therefore better academics for inner-city children.  Be Change, our fitness initiative for inner-city children, secures health and dental care as well as after school mentoring programming.   


Their mission is proactive and preventative.  They recruit one MARATHONER, 1/2 MARATHONER, OR RELAY team for every child in the inner city and under performing school called select Oak Ridge Elementary.  Recruited runners and joggers participate in the California International Marathon, and in doing so, raise awareness for Be Change and the needed sponsorship funding for the child they are running on behalf.


They need a platform to find 500 runners.  In five years, they have doubled runners ever year, with more than 200 in 2009.  To reach their goal of 500 runners running for a reason to impact an inner-city child's health and wellness, they are offering a FREE RUN EXPO Saturday at California Family Fitness to give area joggers and runners the opportunity to get equipped for the recently launched 18 weeks of training leading into the California International Marathon.


The Run Expo brings exposure to Equal Start's Fall Campaign called Run for a Reason.  On a national level, of those who run a marathon, less than 20% run for any altruistic value or personal cause.  Their mission is to empower people to believe that, "if you are going to run, run for a reason."  It makes the 18 weeks of early morning jogs more feasible and motivational. 


All Run Expo attenders will have access to register online for the CIM and for Be Change's Run for a Reason Initiative.

Run for a Reason RUN EXPO

'if you are gonna run, run for a reason'


WHO |  All walkers, joggers, runners, and fitness enthusiast who seek more information on tips, tools, shoes, running gear, nutrition GU, etc. that is needed to have a successful training season for any and all Fall (Sept-Dec) races.  Special attention is given to those training for the California International Marathon.


WHAT |  The Run for a Reason RUN EXPO is free to all attenders and  open to the public


WHEN |  August 14, 10AM-4PM


WHERE |   California Family Fitness, Laguna

                3443 Laguna Blvd.
                 Elk Grove , CA 95758
                (916) 233-1300

WHY | To offer a venue with gathered vendors and valued expert speakers sharing how to secure successful marathon training regardless of level of health or fitness level. 


HOW |  More than 20 vendors host tables surrounding a speaker forum where industry experts give 15 talks at ten minutes to the hour, every hour of the EXPO.  Walkers, joggers, and runners of all levels simply attend and glean.  Its FREE!






The Run for a Reason RUN EXPO has a phenomenal line up of running expert speakers that include:


10:50 AM | If You are Going To Run, Run for a Reason

Jason Harper & Ray Sanchez | As the founder of Be Change, Harper an Ultrarunner and Sanchez share their insights on why they are driven to extraordinary distances.  Sanchez' feat of the Badwater World Cup has bolstered the Ultra community to believe their are greater distances to cover.  They launch the climate of the RUN EXPO to be a place to consider others first.  FOCUS: Endurance.


11:50 AM | Identifying, Treating and Preventing Injuries that Could Put You on a Bicycle | Gordon Ainsleigh |

Known as the father of long distance ultra trail running, the Western States 100 was founded after his inaugural running of the Tevis Cup (Horse and Rider) without his horse.  A legend in the running community, an avid outdoorsman, Gordy will speak of his experiences and his keys to staying healthy with increased distances.  His truths transcend distance.  Whether, its for a 5K race or a marathon or longer, his insights and personal story of longevity exemplify, "what can be."  FOCUS: Example


12:50 PM | Greatness is a Cause in the Mind | Kevin Bracy |

 A highly sought after corporate coach and keynote speaker, Kevin also is one of the most sought after spin class coaches.  He barks with enthusiasm and leads by example of what it means to give yourself to a cause greater than you.  His commitment to seeking greatness, is only reached by empowering others to believe it is within them.  FOCUS: Enthusiasm


1:50 PM | Successful Steps to a Great Finish | Jimmy Dean Freeman |

Freeman is a running coach in Los Angeles with an A-list of clients who seek his expertise and motivating style to move them beyond the glass ceiling that many runners plateau beneath.  His humor, experience, and practical insights move people to embrace the impossible by being faithful and empowered by the possible.  FOCUS: Empowerment



2:15 | Distance 101: The Average Person | Mimi Vega |

Mimi and her husband own The Running Zone in Elk Grove.  Mimi, a self-described "non-runner", leads running groups for people who have never been involved with any level of running.  Focused and determined to help and assist others, Mimi communicates that the practical ingredient for personal success is a goal that is pursued with passion. Regardless of experience, knowledge, or 'know-how', there is no one who is excluded from success. FOCUS: Everyone 


2:50 | The Essential Balance of Fuel and Hydration | Steve Born |

As an avid expert in nutrition and hydration, Born is the fueling expert for Hammer Nutrition, the leading source of proper nutrition and staple for every serious athlete.  Steve has 15 years of independent research in nutritional fueling and supplementation, that has given him unmatched familiarity with the myriad product choices available to athletes. He provides individual consultations to athletes of every level - beginner to professional - and in every discipline of endurance sports, helping them to achieve optimal performance in their training and racing.  FOCUS: Experience


All guests receive free 30 day membership to California Family Fitness*, Goodie Bag**, All Access to Be Change Training Schedule Online Vault, Raffles, Running Zone On-sight Proper Shoe Sizing, and special appearances by the Sacramento Kings Cheerleaders.


*Restrictions apply, see club for details

** First 1000 Run Expo guest


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