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Ride West BMW » e-Newsletter
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October 2012
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» October Events At Ride West BMW
TRW Ride
Saturday, October 6, 2012
Meet @ RW 9am
Seminar: Women On Motorcycles - Street, Tour, Dirt, & Track.
Thursday, October 11, 2012
Ride West Showroom #4 » REGISTER NOW!
PARTS & APPAREL SWAP MEET!
Saturday, October 13, 2012
Starts at 9am! **Please [READ] for information regarding the swap meet!
TRW Dinner
Tuesday, October 16, 2012
6:15pm @ Cafe Veloce in Totem Lake
New Buyers Event!
Thursday, October 18, 2012
6pm down in the RW Service Department
PSS Maintenance Class #2
Saturday, October 20, 2012
9am @ RW Classroom
Seminar: Laura Seaver & Tom Grennon
Thursday, October 25, 2012
Mastering The Ride Seminar
Saturday, October 27, 2012
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» Team Ride West Moto-Picture Fun » LET'S HAVE A CONTEST!
We need pictures for varied promotional purposes at Ride West. We can use promo materials from BMW of North America of course, or purchase suitable art, but why not feature our own customers? We've noticed that many of you are very talented with a camera, so let's work together and have some fun.
What we intend is a picture contest - every month. You may submit one digital picture per contest. You understand that we may use that picture on our web page, or on a flier, or - who knows where! We intend to set up a video screen or 2 or 6 in the dealership with a rotating slide show of customer pictures that promote the BMW brand and the varied activities that we're all about.
** The judge will be the talented Allison Joy, and each monthly winner will receive a Team Ride West t-shirt in either short or long sleeve design the next time they come by the store.
** Pictures should feature a BMW motorcycle or two (duh!) and show BMW motorcycles at work or play on the street, dirt, track, tour - you name it!
** Entries are now open for the first contest, which will call October, because that is how creative we are!
** Please look through your digital pic files and select one picture you like and send it to team@ridewest.com with an explanation of who, what, and where.
Don't have any great pictures? Consider this an invitation - we'll start a new contest next month!
Thank you in advance for your efforts.
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MotoQuest » You want an adventure? We have got one for you! Come out and JOIN MotoQuest on their 15-day journey to Mexico from December 8th to the 21st!

Ride south of the border during MotoQuest's inaugural Mexican Scout Trip! Ride with the guides on this extraordinary extraordinary 15-day adventure encompassing Baja California and Copper Canyon.
This ride is not for the weak of heart: MotoQuest is going in without a support rig, and you will be part of group of riders who will be carrying their gear, riding long days, and taking notes as we ride dirt and paved surfaces through mountainous Mexico. If you have the grit it takes to complete this ride, by all means, join this rag-tag group!
Cost of admission: All expenses + $800 Guide Fee. MotoQuest Guides will accompany this ride, and make sure all hotels are arranged ahead of time and no one gets left behind without being properly taken care of! MotoQuest Guides speak Spanish and carry Satellite phones and tools.
The group is leaving MotoQuest of Long Beach, CA on Dec 8th, due to be back on the 21st.
Scouting: Mexico - Baja & Copper Canyon
Dates: December 7th - 21st
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» Tech Tip Of The Month » Brake System Maintenance!
We all know the importance of swapping out our brake fluid regularly, but
our brake system maintenance should not end there. Regular inspection of our brake master cylinders for signs of leakage, and brake hoses for any
irregularities is very important as well. If there is a leak then there can
be a possibility of pressure loss and failure. Most of the time the master
cylinders can be rebuilt with new seals if the interior bores are smooth and
free of any pitting. It is a common occurrence on the pre-2000 brake
systems. It seems the newer master cylinders hold up better but some even
have rebuilding intervals that should not be overlooked. The most common
failures I'm seeing these days are the rubber brake lines failing, causing
the brake to fail and in some cases stick on. I've found one source that
reports rubber brake lines have a six year life span, and my own experience
is seeing them fail at the ten year mark. The steel braided lines that are
common on newer bikes seem to last longer, but still should be inspected on a regular basis. So make a point to inspect your brake system and get an action plan together if you're riding a motorcycle that has a few years
under it's belt (or tires as it may be). Be safe and keep those brake
systems in shape.
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OH YES, It's FREE!...
Free Coffee!
Free Doughnuts - Every Saturday!
Free Earplugs!
Free Wireless!
Free Insurance Quotes - For your motorcycle, auto, RV, ATV, & home!
Free Demo Rides - Extended
Free Used Bike Inspection
Free Service Loaners!
Free 30 Point Inspection
Free Seminars & Clinics
Free "Club Room" for your events!
Free Shower facilities for travelers!
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» Parts & Apparel Department
END OF SUMMER SALE // Speaking of great deals, our end of summer sale is going on now with lots of new mark downs and end of season deals on clothing, tires, accessories, electronics and more. Check out the sale section in the back corner of our main showroom as we'll be adding new sale items daily. Sale items are limited to supply on hand.
» FEATURED PRODUCTS
BMW RIDER'S APPAREL // If you're still looking for that perfect riding suit that "does it all", you haven't seen the TourShell Riding Suit by BMW. Its strong exterior shell, energy absorbing armor, bonded in waterproof membrane and thermal liner will keep you comfortable in the worst of conditions. Yet by removing the thermal layer and taking advantage of the direct ventilation, you'll stay comfortable even on our warmest of days. This true 4-season suit of armor is heads and tails above the rest when it comes to functionality, protection, fit and style. The new, modern styling of the TourShell comes in both men's and women's sizing, including men's tall and women's petite!
Another great new addition is BMW's new SportDry Boots. Similar in protection to the over-the-top Double R race boots, complete with toe sliders and ankle support, but is now fully waterproof via the GORETEX insert. All this adds up to a seriously aggressive, 4-season sport rider boot suitable for the street or track.
SCHUBERTH S2 FULL FACE HELMET // The next big thing in full face helmets is the S2 full face helmet, complete with some of the same big features as the C3, including the drop down sun visor, buckle type strap, Pinlock anti-fog face shield insert, and an optional Bluetooth neck roll (coming soon). This helmet has all the build quality you would expect from Germany, in a full featured, super quiet, sport touring, road racing, daily commuter lid. If your current helmet is over 5 years old, too loose of a fit, or simply smells rotten, it's time to upgrade!
HELMET REPLACEMENT // Why do we say "replace your helmet after 5 years"? Well, I can tell you it's not just a marketing scheme or for helmet manufacturers to get more money out of you. Helmets simply wear out, and even helmets that look like brand new on the outside may have a different story underneath the surface. As most of you know, every helmet has one thing in common: EPS foam (expanded polystyrene). This thick, dense foam is at the core of head protection. It acts as a "crumple zone" (in harmony with the shell) to absorb shock in the event of a crash. When helmets are new, the foam is at its thickest and has the most "loft". However as helmets age, this foam becomes compact. With each ride your helmet bounces along on top of your head, all the while the EPS becomes more compact. As this happens, this foam becomes harder and harder and consequently, the helmet becomes looser and looser, reducing it's ability to absorb impact.
Another factor is sweat. It also takes its toll on the EPS foam but instead of compressing it, it simply eats it! Old helmets, or a helmet that sees 20k miles a year for 5 years, usually show signs of this deterioration. When this occurs, particles or even chunks of foam will regularly fall out of the helmet.
"If you drop your helmet you need to replace it". We've all heard this and in many cases it's a great idea. Why? Since the shell works in conjunction with the EPS, even the smallest cracks or chips in the shell of a helmet can weaken the helmet's ability to protect you and ultimately affect the outcome of a crash. Point is, inspect your helmet regularly for signs of damage to the shell. The thought of replacing a helmet you just bought because it fell off your seat is painful, we know, but consider the alternative.
"How tight should a new helmet be?" Think of a helmet's fit like a new pair of shoes. First and foremost new shoes should fit the shape of your foot. Secondly, they should not be too loose. Like helmets, shoes only get bigger over time so you wouldn't want to buy them too big. Thirdly, you should be able to wear your new shoes all day without much discomfort. There's nothing worse than a new pair of shoes that dig into your ankle. It becomes all you can think about the entire day. Similarly, a helmet that is too tight or the wrong shape for your head will have you cursing all the way down the road, which is not safe. So when choosing a helmet, or shoes, make sure you get measured, and try a few styles on before you decide.
BLUETOOTH HEADSETS // Speaking of helmets, you've probably thought about wiring up your own lid for our modern day world of mobile communication. Stop by and check out the latest Bluetooth headsets by Sena and Scala and enjoy true wireless freedom! Whether you want to stream stereo music from your new iPhone, hear turn by turn directions from your Bluetooth enabled GPS, receive that important business phone call on the go, or communicate wirelessly to your passenger or other rider, it's all possible with the latest wave of modern motorcycle headset technology. With extended battery life, simplicity of setup and installation, and multiple simultaneous Bluetooth connections, today's headsets are simple to use, highly versatile and more affordable than ever!
// CONTACT INFORMATION
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» Ask MotoAdventureGal » By Alissa Clickenger
Dear MotoAdventureGal:
What do I do if I am riding alone and I drop my motorcycle?
MotoAdventureGal Says:
Well, first on my list is a well-vented motorcycle riding suit (I am currently riding in the Klim Latitude pants and jacket--even though they are designed for men, the suit has some features that make it quite comfy on my female frame) . There are also some mesh jackets on the market that have good protection, too. Under either of those I'd definitely wear a moisture wicking layer and wet it frequently (I'm using Klims Solstice base layer). This of course works best in the dryer climates. I also wet down my head/hair--cooling down my core and my head goes a long ways towards cooling my whole hot self off. Don't be tempted to ride without gear; you actually get hotter with the sun and wind directly on your skin. Well, first thing, turn the ignition off. Second, don't panic. While it's unnerving to see your motorcycle laying on its side, chances are that it's only suffered minor scratches and damage if you weren't moving. Hopefully you have some crash guards or engine guards installed on your bike, and they should be doing their job to protect the more sensitive components.The next thing to do is to ask for help. I know it's mortifying, but it beats hurting yourself if you haven't learned any of the good techniques to pick up a motorcycle (which all include lifting with your legs and not with your back!)
If there's absolutely no one around to help, after taking a deep breath I start by removing the luggage. This isn't an option on all motorcycles, but it certainly is helpful if you can do it because it reduced the weight (top-heavy weight!) that you have to pick up. Next, I use one of the techniques I've practiced to pick up the bike. (Ideally you would already have a strategy in place in case this happens--ask your dealer for a practice session or do a Google search--there are some excellent YouTube videos out there.)
Here are a few tips:
1. If you cannot pick the bike up all the way, try picking it up a little bit and then wedging something underneath it so you don't have to start from zero on the next heave.
2. Carry a couple of tie-down soft straps with you at all times. You can attach these where you would normally grab onto the bike to pick it up, and they give you about eight inches of additional height (so you don't have to bend down quite as far). This is a terrific technique for slippery surfaces or places where you need additional leverage.
3. Use a winch (or a come-along). I don't personally have one, but I know that WARN makes one specifically to mount on a motorcycle. And I've seen the demonstrations...they are remarkable devices.
Many folks forget this in the moment of stress, but if your bike is up-side down on a downhill, you can pivot/drag the bike around so the wheels are the downhill side. This will help immeasurably.
I hope that gives you some confidence riding alone. I think the deep breath is the most important, because it saves you from just jumping in and hurting yourself. If all else fails, use your cell phone to hail some friends or a towing service. when the bike is safely back in the garage, buy them a beer and have a good laugh about what a gnarly adventurer you are.
Alisa Clickenger is MotoAdventureGal. On a motorcycle, she's crossed the USA multiple times, ridden up to Alaska, all over Europe, and traveled solo to Argentina in 2009. She rides and writes for a living, and leads a women's motorcycle tour that teaches and empowers women to tour in groups or alone.
» WomensEmpowermentMotorcycleTour.com
» Alisa@WomensEmpowermentMotorcycleTour.com
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» A Message From Our Owners » Phoenix Heat!

It is mid-September and we are in the Phoenix area. It is 6:30 PM. The temperature is 97 degrees, and today has been a little below normal for this date. Now, ok, we understand that those who live here say that the heat is tolerable until it gets above 105, which it was this afternoon, but damn, it is still hot. We happen to be in an air conditioned car this trip and occasionally, but not often, we see a motorcycle fly down the road. We think that some of these riders feel the faster they go the cooler it gets. Seems to us the hotter it gets; it is like driving through a blast furnace. And we have been watching the temperature here for the past month or so, anticipating our journey here. Seems like it was 115 degrees for about three weeks. We have tolerated these temperatures before on a motorcycle and it just plain is not fun when it gets above about 95 degrees---and that is just tolerable. We remember getting stuck on the Hoover Dam a few years ago (before the new bridge was put into service). The traffic was just crawling along and it was 111 in the shade, and of course we were stuck under the blazing sun, naturally with all of our riding gear on. And then there was five weeks through the Australian Outback with temperatures reaching 114 which seemed to remain for the entire day. But you know what? As long as were were on two wheels we would rather be there and just about anywhere else. But none-the-less, these types of temperatures are physically taxing.
So we try to avoid these extreme temperatures, both hot and cold (anything below freezing). We try to do most of our long range traveling in this country during the months of May and Mid-September to mid-October. The kids are in school, roads are relatively free of vacationers and the temperatures throughout the Western United States are delightful. And as we have said many times before in these articles, our favorite traveling anywhere is within about a 1000 mile radius of Seattle. Western Canada, Washington, Oregon, Northern California, and East to the Sawtooth Mountains have enough great roads that we will probably never get them all under our belt. But we are trying. With half a million miles on two wheels (Ann has 300,000 as a passenger) we figure we are going to run out of years before we run out of destinations and our allotment of miles (not sure who makes the allotments but with any luck, he/she/it will spare us for another decade or two). And so we motor on, always in the quest of that next perfect road. Hope you enjoy your journey, where ever it may take you.
» Keith & Ann Thye, Owners of Ride West BMW
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