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Ride West BMW - E-Newsletter
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May, 2011
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| Greetings!
Motorcycle Awareness Month!
Welcome to May, and welcome to Motorcycle Awareness Month! We'll be celebrating motorcycles this month in a number of ways including club rides with WSBMWR and our own Team Ride West, a Sunday demo ride on the 15th, displays at events, and a social evening we're putting together today for later announcement! We're excited about motorcycling in the northwest, and excited by what you, our customers, are doing with us and for the sport of motorcycling. And just so you are aware, we finished April as the #1 ranked BMW dealership in the United States! Let's Ride!
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Safety Corner
Spring Cleaning by David Preston
 It might seem odd to have an article on "Spring Cleaning" in the May issue of this newsletter, as it is a little late. But, as we all must agree, Spring itself is a little late! As the prime riding season approaches (finally), it's time to clean out the garage, clean the bike, the gear, and the mind. (What?) Hang on for a few sentences.
BMW had a classic ad that ran in several media that was very effective. The gist of it was "I bought this bike to ride it, not to wash it." The point it made, effectively, was that BMW motorcycles are made to be ridden, not just 'posed.' However, there's no reason to get carried away with the literal meaning behind a figurative ad line. It's true that you can operate your BMW for several years without every washing it, but there are good reasons to invest some quality time in cleaning, and that investment can enhance safety. [Read More]
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BMW reaches out to our troops!
BMW is promoting safe riding by providing a $1480 "Safety Pack" to all active duty military personnel who purchase a new 2011 BMW S 1000RR sport bike. The poster proclaims that "The fastest superbike is also the safest," and essentially they are picking up the tab for the race ABS and Dynamic Traction Control options. Cool deal! Click Here for more details!
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Spring Giveaway Prize!
The Motorcycle Industry Council is promoting motorcycling with a spring giveaway prize drawing with almost $40,000 worth of prizes to be awarded in July. There is no cost to enter. Drop by Dave Preston's desk at Ride West to pick up the entry form. (Secret insider tip - we're told that few people entered this contest last year, so your odds of winning might be excellent!)
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Tech Tip Of The Month
Low-octane Gas & Fuel Systems
Throughout the winter Ride West's Service Department, along with our customers, has been questioning the North American fuel supply and it's additives. The type of fuel we put in our machines can have a real effect on our motorcycles' performance. It seems that low-octane fuel, as well as additives like ethenol are causing adverse affects.
Our BMW motorcycles are designed and tuned using high octane fuel that doesn't contain U.S. additives like ethenol. We can't do anything about the additives that are in our fuel, but we can and need to make sure we use top tier fuel suppliers and high octane fuels to keep the fuel injection systems working as well as they can. I know it's not always possible but, keep it in mind when you fill up and the first thing to come to mind if your fuel injection system throws a hiccup your way.
BMW recommends having your fuel system cleaned every year - they provided Ride West with a dynamic fuel injector cleaning system. We also have available a fuel injector cleaning solution that you add to your fuel as added prevention of problems. So next time your fuel is running low, choose to fill up wisely. Everytime we call BMW about any runnability issue, the first culprit they look to is the fuel that has been supplied to the tank. Have fun this month; think warm, dry pavement and clean fuel systems.
Mark Eddy
Service Manager
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BMW Promotions
3asy Ride
Click here for more details!
Our website is now linked to the latest BMW Promotions, so be sure to check back. For more great ways to save on your next BMW CLICK HERE
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8100 Lake City Way NESeattle, Washington 98115
206.527.5511 888.527.RIDE (7433)
Sat 9am to 5pm
Service Hours:
Tuesday - Friday 8am to 6pm
Saturday 8am to 5pm
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Find Us On Facebook!
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New "Social Network" links
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Ride West BMW has...  Free Coffee! - Free Doughnuts - every Saturday!
- Free Earplugs!
- Free Wireless!
- Free Insurance Quotes - For your motorcycle, auto, RV, ATV, & home!
- Free Demo Rides - ask us about an extended demo ride!
- Free Used Bike Inspection - with every trade or consignment!
- Free Service Loaners!
- Free 30 Point Inspection - with every service!
- Free Seminars & Clinics
- Free "Club Room" for your events!
- Free Shower facilities for travelers!
- Free membership in Team Ride West!
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Team Ride West
Join TRW Today!
Team Ride West features dozens or rides, social dinners, special deals on classes and other opportunities that come along, and (perhaps best of all) no meetings and no dues! E-mail Team Ride West Manager Dave Preston at team@ridewest.com
Coupons available to Team Ride West members who attend Team Ride West rides Worth $50. And, they may be cashed at up to 5 per purchase!
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This Month At Ride West BMW
Click To Register
WSBMWR
Sunday, May 1, 2011
9:30 a.m. in Mount Vernon
 Women Only Adventure Camp!
Fri - Sun, May 13-15, 2011 PSSOR Roy, Wa Parts & Apparel Swap Meet Sat/Sun April 9/10, 2011
Odessa, Wa
PSS Maintenance 1 Class Saturday May 14, 2011 9 a.m. to 5 p.m. Team Ride West Demo Day #3 Sunday May 15, 2011
9 a.m. @ Ride West BMW
Team Ride West Dinner Tuesday, May 17, 2011 6:30 p.m. Cafe Veloce Adventure Camp! Fri - Sun May 20-22, 2011 PSSOR Roy, Wa Team Ride West Ride Rick Wallace Saturday, April 23, 2011 9 a.m. in our Club Room Click Here to see our Events Calendar. For more info: e-mail Dave Preston at team@ridewest.com |
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What's New In The Parts Department?
New & Noteworthy Products
BMW DoubleR Apparel - Looking for the absolute best protection for the street or track? Check out the latest and greatest in safety equipment with the DoubleR Apparel Collection from BMW. Each piece is hand crafted to give you the ultimate in performance and function. Whether it's the advanced features such as the MCS Metatorsal Control System on the DoubleR Boots, or the exotic high-performing materials that go into every pair of DoubleR Gloves, BMW has spared no expense when crafting the ultimate gear for the Ultimate Sportbike. If you ride an S1000RR, or just want the highest level of protection available, stop by and check this stuff out!
New BMW Clothing on the way! - As many of you know, we've been waiting anxiously for the new shipment of BMW Riders' Apparel to arrive. The time is getting close and within a few weeks we should see the new items start to trickle in. And by  the way, if you've been after a Rallye 3 Suit, it might be a great time to get your name on the list! We'll see a host of new lifestyle items like casual wear GS jackets, Alien Wear (hmmm...), and Vintage Boxer goodies. We'll also see several new protective items like the all new Boulder 2 Jacket, the all new Pro Touring 2 Boots, as well as updates in the favorite, and now Atlantis 3 Glove. And remember, all BMW protective gear comes with an industry leading 2 year warranty. When it comes to riding gear you really do get what you pay for, and the BMW line of Riders' Apparel is no exception.
Butler Motorcycle Maps - Did you know we carry maps specifically for motorcycling? Once in a while a product comes along that is simply spot-on. Butler Maps are maps for motorcyclist, by motorcyclists, and highlight some of the most amazing rides through Washington, Idaho, Colorado, Montana, Utah, Wyoming, The Rocky Mountains and Southern California. And of course many of you know, the Washington map highlights the Washington Back Country Discovery Route, a must have for any  Dual Sport Rider. While you're here, pickup the official companion DVD as well and plan your next adventure, right in our own backyard. Check out the site here: http://www.wabdr.com/
Rev'it! Tornado Summer Mesh Suit - Now In Stock! - Are you ready for summer?Check out this versatile summer mesh riding suit, new for the 2011 Rev'it Line. For $560.00 (plus tax) you can own the complete suit, which even includes waterproof liners! Rev'it! brings quality, safety and value to this summer riding suit which includes large mesh panels in both the jacket and pants, plus Knox CE armor, in either cool light grey or traditional black. Either way, you'll be much cooler when the heat hits...and it will!
A Message from the Parts Department
What are Base Layers - Many people ask what "base layers" are and why they need them. Are they long underwear? Heated clothing? Climbing gear? Ski underwear? Not exactly, base layers are specially designed garments that you wear under your riding gear, proving comfort in any riding condition. Is there a difference in brands? Definitely! Good quality base layers tend to be much more advanced in what they can do for your overall comfort, compared to say basic long johns or simple fleece. For starters, base layers help manage moisture, more specifically perspiration and body temperature. Many base layer systems achieve this by utilizing Hi-tech fabrics like Cool Max (a moisture wicking nylon), PCM (phase change material, that stores heat), Silver Function (a wicking nylon that uses silver thread to minimize odor and microbial junk) and GORETEX which has many useful functions (Wind Stopper, waterproof, breathable). So why are they essential to motorcycling? They greatly enhance comfort. More than anything, riding a motorcycle should be fun, and when you're comfortably warm and dry you can forget about the elements allowing you to focus on the important things, like grinning ear to ear! Poor quality base layers don't breathe well, meaning you will undoubtedly sweat and either overheat, or worse, freeze over that next mountain pass. And may not work with your existing riding gear, meaning you might have the wrong base layer combined with your jacket's built-in thermal layer. You may want a base layer that blocks wind but is still highly water repellent and breathable, for under a mesh riding jacket as an example. With the correct performance layers combined in harmony with your protective riding gear, you can virtually eliminate ever being too hot or cold and keep enjoying the good stuff! We have a wide variety of base layers to suit any riding season. Stop by and have one of our clothing specialists show you the latest in comfortable base layers from BMW and Rev'it! Jeff Conlin - Parts Manager Bill Niwa - Apparel & Accessories Manager (206) 527-5511 parts@ridewest.com apparel@ridewest.com
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A Message From Our Owners
It's not your father's Oldsmobile (make that BMW motorcycle) anymore. In the case of Olds, however, they ended up going out of business. We certainly hope that is not the case with BMW motorcycles, and we don't think so because Motorrad seems to be getting their act together.
BMW historically has been a niche player in the motorcycle industry. You've heard the comments: stodgy, uninspiring but dependable, underpowered, classic (a little too much so), an old guy's bike, etc. And for a lot of years they were content with about 2% of the motorcycle market in this country, although they did considerably better worldwide. But about fifteen years ago things began to change. BMW realized that the demographics of the industry were leaving them behind and in order to grow (and they had to, or get out of it) they needed to totally reconfigure the company. They began thinking 10 to 15 years ahead in product design, spent 50 million dollars rebuilding the factory, and made a "bet all of the cards" on the branding. These things do not happen overnight and for the past several years we have been experiencing the results of this long term planning. And we like what we see.
We now have four different engine configurations available in numerous models. Many of these models are oriented towards new segment buyers (at least new for BMW). For fifty years BMW was focused on touring motorcycles, and they did just fine with that. Then in the early 1980's they created a new segment with the dual sport R80GS. They liked the results of this and moved into four cylinder water cooled engines followed by singles, parallel twins, and now a six cylinder power plant.
If you have been following the industry over the three years then you know that the motorcycle business has been in free-fall. Some brands have been off as much as 80% in new unit sales. Over the 2008 and 2009 period BMW in this country was off 21%, and yet had the best performance of all the major brands. The relevant market collapsed 20% in 2010 (models that BMW actively competes in), back to the volume of 12 years ago. But things are moderating, particularly for BMW. The introduction of the S1000RR in early 2010 helped BMW to achieve a worldwide increase of 12%, to 98,000 units and substantially increase it's market share. And now this month the new K1600's, GT and GTL, will hit the showrooms. The magazines have been calling these new bikes "game changers", in that just about every aspect of these new motorcycles sets a new standard for touring machines. So it certainly is not your father's BMW motorcycle, and we think the future is very bright for this brand. Count on BMW continuing to set the standard for much more to come in the future.
Ann and Keith Thye |
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| $200.00
Referral
Coupon!
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Need a quick $200 bucks? Print out this coupon and bring it in with a friend, neighbor, co-worker, heck...even a total stranger, on their first visit, and if they purchase a new BMW, from Ride West BMW, then will give you a $200 Gift Card or $100 cash, which you can use in any department. You can use this coupon as many times as possible but you can only get one gift card per sale. So let all your friends know that BMW makes a motorcycle that meets everyones needs, style, and adventure, we even have a bike that gets 70 MPG, has heated grips and ABS standard, and that is only $8165* Did I mention.....we have a zero down option and you can get 90 days to first payment on approval of credit with BMWFS! (Lets see....ride all summer without payments...where do I sign!)
| | Offer Expires:June 31, 2011
*Includes freight but excludes dealer handling, tax, title, and licensing
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