|
|
| September 2009 |
E-Newsletter |
|
|
|
| Greetings!
WebEPC is here!
For years we've wanted to offer our customers online parts lookup....well it's here! BMW of North America has launched a new website which features BMW's electronic parts catalog, called WebEPC. (Web Electronic Parts Catalog)
- Easy to navigate
- Graphic or part number search
- Better yet, just type in the last 7 of your serial number and like magic, a complete parts list for your specific bike is loaded!
For complete instructions on how to use this amazing syetem, simply click on the link below.
David Swezey
General Manager - Ride West BMW
|
|
Real World Cornering Skills
Puget Sound Safety's - Advanced Street Skills
Important Reminder
There are still a few of spots left for the final Advanced Street Skills clinic of '09.
When you take this class, you will learn more about cornering in 8 hours than you learned in years of riding!
| |
|
|
Useful Quick Links
|
|
MSF Training:
|
|
8100 Lake City Wy NE
Seattle, Washington 98115
206.527.5511
888.527.7433
Hours:
Tue - Fri 9am to 6pm
Sat 9am to 5pm
Service opens at 8am
|
Did you know that we've always got a FREE cup of coffee with your name on it?
 Did you know that every Saturday you can grab a FREE doughnut...nothing like a quick sugar high to start your ride!
Did you know that we've got FREE wireless internet? Now you can check your email while you're getting your bike serviced.
| |
|
 |
|
What's new in the Parts Department
Featured Products
Gerbing's Microwire Heated Jacket Liners - Last month we announced the introduction of the new Gerbing's Microwire heated jacket liners and gloves. Thanks for all the positive feedback! Once again Gerbing's has delivered on their promise with this new technology and taken heated clothing into the next century. As we await the arrival of the new gloves and our remaining jacket liners, we encourage you to stop by and see why riding year-round is more comfortable than ever. No longer should the threat of cold rainy days deter you from having an exceptional ride. Go heated! Go Gerbing's!
Scorpion Sports Transformer Helmet - From Scorpion Helmets: The EXO-900 Transformer is here! It's a full featured, DOT and ECE approved full face helmet with a retractable sun visor and anti-fog shield. But wait, there's more! It's also a flip face helmet! But wait, there's more! The chin bar can be removed which converts the helmet to a 3/4 open face helmet! We have a limited supply of this "all in one" lid and we're sure you'll find it the perfect helmet for any riding condition.
Navigator 4 is here! - This stunning new GPS is simply a cut above anything else when it comes to motorcycle navigation systems. With a new wider screen, stereo Bluetooth, 3-D buildings, lane assist and micro SD card capability, this new GPS is feature packed and includes a special cradle specifically designed for motorcycle use. As usual, it's loaded with the latest map software and the most recent edition of the BMW dealer database.
Autocomm is back! - As many of you know, Autocomm had lost their previous distribution in the U.S. and was out of stock for some time. Now they're back and with a brand new product line that sounds great, is easier to configure and is more versatile than ever. Older parts are slowly becoming available as well, and can be special ordered as needed. We're thrilled to be one of the first dealers for the new line and we think it's one of the best, most reliable and highest fidelity systems available, at any volume! At any speed!
September Specials
Revit - Offtrack Jacket and Dakar Pant ON SALE!!! - We have a limited supply of these highly versatile, dual-sport (GS guys!) 4-season jacket and pants available at rock-bottom, blow-out pricing. Really! Both items have reached the end of their model year which means you save big! Stop by or call for pricing and hurry for best selection.
20% off all books, maps and DVD's! - Plan your next trip or stay in for a classic biker flick and save a few bucks in the process!
Select BMW Apparel on sale! - We're not sure how long the summer will last, so in the mean time we've just put an exclusive selection of gear on sale. Stop by to see what's in store. You'll be surprised!
Bill Niwa
Apparel and Accessories Manager
apparel@ridewest.com
|
|
|
Tech Tip of the Month
When its time to saddle up, is your bike ready?
So far this summer I've talked about trip planning, tune ups, appointments, tires, and so on...  This month, no more lecturing; all I ask is that you take the information I've already offered and get out there and soak up the sun and summer.
Windy Ridge is open again, Highway 20, the peninsula... I know there is still plenty of summer left; let's all make the  most of it! We've got great vented gear available that's perfect for our remaining hot weather (I'm not even going to discuss the fantastic cold and rainy gear that's around also; seems like asking for trouble). So lets get out there and fill those roads and trails with our fabulous cycles and live in the now. The fantastic, warm, dry, now. Vrrrooommm! Mark Eddy
Service Manager
|
|
|
Current Events - Quick list
For all the details, check out our Event Calendar - Click Here
We're frequently asked about our upcoming events, so here's a brief list for the next couple of months:
September - Note: There are still a few spots left
October
November
- Bike Swap- Two days, Friday & Saturday November 13th & 14th
|
|
|
A message from our owners:
Working with BMW Motorrad
The make-up of BMW Motorrad (the motorcycle division of BMW of North America) is an  interesting entity. They share space with the car division in one of the buildings that comprise the BMW campus in Woodcliff Lake, New Jersey, and yet they are very much removed from the car division's operations. Motorrad has its own staff (which is quite sparce) and gets very little help from the auto division, whether in terms of personnel or finance. As you can imagine, the motorcycle division is utterly dwarfed by the automotive side in just about every sense; people, money, marketing and advertising budget, etc. It can get a bit frustrating at times for the dealers, like Ride West, because we do not understand why we can not get some help from the auto side. For instance, we would like to see a BMW motorcycle in every BMW automotive advertisement that is produced, even if it just sits next to the car in the garage. But, alas, it ain't even going to happen. They put up with us, though, because we were here first (motorcycles 1923, cars 1927).
Another interesting thing about the organization is that they rotate many of their personnel every few years. We have been at this for fourteen years and are currently working with our fifth vice president (the head of Motorrad USA holds a vice president title). A couple of things happen. Even though it is a small division, it is an important position and it can be used as a stepping stone to move up the ladder. Or it may require a particular management strength, such as strong financial or operational credentials. Each time this happens (about every three years) the new guy brings in his own management team and we start all over again on a new sales and marketing approach. Often the new head of the division is a foreigner and they are here on a three year work permit,although those usually get extended. This makes it particularly interesting because it takes a substantial period of time for the new person to get up to speed with the business customs and marketing in this country. The physical size of this country can be a daunting challenge for someone used to working in a much smaller country, particularly when they realize that there are multiple marketing zones within the 50 state area.
Thankfully, many of the staff that support management have been with the division for many years and we have had an opportunity to develop strong relationships with them over the years. What continues to amaze us at the dealership level is that, although we have our challenges with "the office", they manage to get the job done pretty darn well for the size of the staff they have.
Ann and Keith Thye
|
|
| $200.00
Referral
Coupon! |
Need a quick $200 bucks? Print out this coupon and bring it in with a friend, neighbor, co-worker, heck...even a total stranger, on their first visit, and if they purchase a new BMW, from Ride West BMW, then will give you a $200 Gift Card or $100 cash, which you can use in any department. You can use this coupon as many times as possible but you can only get one gift card per sale. So let all your friends know that BMW makes a motorcycle that meets everyones needs, style, and adventure, we even have a bike that gets 70 MPG, has heated grips and ABS standard, and that is only $8165* Did I mention.....we have a zero down option and you can get 90 days to first payment on approval of credit with BMWFS! (Lets see....ride all summer without payments...where do I sign!)
|
| Offer Expires: September 30, 2009
*Includes freight but excludes dealer handling, tax, title, and licensing | |
|
|
|
|
|
|
