Ride West BMW Newsletter
We Ride, We Race, and We Are Your Touring Center!
May 2009 E-Newsletter
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One Day Only - Parts & Apparel Swap - Saturday May 23rd from 9-5
 
This is our 14th year for this great event. Join us for breakfast with Otis, then find that special part or great set of riding gear you need. We always have a huge  turnout so bring in your gear that has been lying around and we'll sell it for you, or stop by and find just what you've been looking for. 
 
We'll also have a ton of unadvertised, in-store specials on last year's, closeouts and discontinued items.   It's always "first come first serve" so grab a breakfast from Otis and be ready to shop for some amazing deals.

 

Part Swap!  Apparel Swap!  Accessories Swap!
Sell it or Buy it - Great Deals!
Greetings!

Did you know? 
 
May 23rd is our 14th annual Parts & Apparel Swap!!

Incredible deals on apparel, gear, and accessories!
 

Come visit us at Ride West's semi-annual Parts and Apparel Swap  for all your dualsport, street, track or tour needs! 
 
David Swezey
General Manager - Ride West BMW
 
 
 
What's new at Ride West Insurance

Check Your Coverages

 
Riding season is finally here and you are running down the checklist of all the things you need to do to get your bike in shape for those long awaited rides in the sunshine.  Was one of those steps checking to make sure your motorcycle insurance was current and providing appropriate coverage?
 
Some riders allow their policies to lapse because the bike will be in the garage all winter and they have every intention of starting anew in the spring.  Aside from ignoring the potential for an uncovered loss due to fire or theft, there are some other pitfalls to non-continuous coverage.  Things like lien holder requirements, loss of renewal discounts or simply forgetting to secure a new policy.
 
Moreover, some companies are starting to change the way the do business for motorcycle insurance in the state of Washington.  This includes some new restrictions on acceptable models for new applications.  As current policy holders with no lapse in coverage, you may be grandfathered in to be eligible for a much broader list of eligible bikes.
 
In other words, keep that policy up-to-date and in force.  You never know when that urge to pick up a new K1300S may hit you. 
 
David Lenton
Ride West Insurance Manager
"We Insure Your Fun Stuff!"
 
206-527-5511 x 30   
 
For a free qoute on your motorcycle, auto, atv, watercraft or home, Click Here       

 

 


In This Issue
Insurance Tips
Good, Better, Best!
Event - Adventure Camp
In The Parts Department
Tech Tip of the Month
Quick List of Events
A Message from Ann & Keith
 
Did You Know?
 
Useful Quick Links
 
 
8100 Lake City Wy NE
Seattle, Washington 98115
206.527.5511
888.527.7433 
 
Hours:
Tue - Fri  9am to 6pm
Sat  9am to 5pm
 
Service opens at 8am 
 
 
Everybody needs riding gear

Complete "Head to Toe" packages starting at around $750!

We've got apparel packages to fit everyone's needs and budget.  Stop by and talk with our knowledgeable parts and apparel staff to get exactly the right gear for you, at a price that will still leave you some $$$ for your next motorcycling adventure!

Good, Better, Best!

 
 
 
Two Day Dualsport Adventure Camp -  Sat & Sun - May 16th-17th

Only a few spots left!

 
Get that 2x4 away from my GS!Ok, for all you riders out there that have been timid about riding your dualsports off-road, here's a weekend designed especially for you!
 
Ride West BMW has teamed up with Puget Sound Safety and is presenting a 2 Day Adventure Camp which includes lots of training, campout, BBQ, clinics, seminars, and a movie night, all guaranteed to keep you smiling for days as you plan out your first, or next dual sport ride. We will even have the some of our BMW bikes available for limited demo rides during this event. 
Puget Sound Safety has designed this special 2 Day Adventure Camp for anyone interested in learning the basics of riding off road.  You say you don't own a dualsport bike yet.... no problem, Puget Sound Safety has a limited number of bikes available for your use. Be sure to request a bike, if needed, during your registration. Spots are very limited for this event so please contact Puget Sound Safety to reserve your spot!
 
Get that 2x4 away from my GS!There are only a few spots left for this event so grab the phone and call Puget Sound Safety to register.  You'll learn a ton, gain a lot of confidence, have a blast, make new friends and hopefully start planning that trip to the Arctic Circle!
 
Check out their website, Click Here, for more details and call 253-770-8888 to register
 
Can't make it to this camp, additonal dates available Click Here
 
 
What's new in the Parts Department

Featured Products

 
Adaptiv Radar Detector - We now carry radar detectors specifically designed for motorcycles!  Adaptiv technologiesLatest Radar Technology has developed a water, shock and vibration resistant detector with audio out, optional LED visual alert, large and easy to use backlit buttons and angled display.  We're not suggesting you speed when you're riding your new K1300S, but it might not be a bad idea to have some help identifying the friendly folks in charge.
 
SPOT Personal Satellite Messenger - GS'ers listen up!  SPOT is the world's first satellite messenger and has the capability of sending your exact GPS coordinates (and selected messages) to tell others or your location and status!  It works around the world, nearly everywhere and is Live to tell about it!  Personal Satellite Messenger.independent of cellular networks.  It can send "9-1-1" alerts via satellite (if your really in trouble), "Help" alerts if you need a friend to come dig you out of the mud, "OK" alerts to let your family know you're doing well (via email, web or text services), and with SPOT-Casting, you can upload sequential waypoints, saving your trip progress using Google Maps for real time trip progress!  Water and shock resistant.  Requires subscription (no contract and can be activated and deactivated per trip!).  There are even optional services that will include emergency extraction in countries without emergency services.  So go remote on bike, water craft or snow machine.  This is the must-have, quintessential adventure gadget!
 
VholdR Video Camera - Simply the best, lightest, and easist to use video camera on the market!Experience the next generation on-bike video camera!  Simple one-button operation and built-in microphone takes all the guesswork out of capturing all the action.  It's sleek and modern design mounts easily to the handlebars or helmet, records on a flash SD card and boasts TV quality video.  Rechargeable / removable battery gives approximately 2 hours of recording time.  Includes direct portal software to upload your videos directly to You Tube!  Small enough to travel with and includes USB charging cable / adapter.  We will also have extra batteries / wall chargers available within a week or so.  Memory card included!
     
Ride West Vintage - As a reminder, Ride West BMW is your one stop shop for vintage Airhead parts. We stock a huge selection of OEM maintenance parts, as well as extremely high quality, remarkably low cost aftermarket upgrades for '70 through '95 twins such as: high output voltage regulators,Vintage BMW parts & service solid state diode boards, Omega high output alternators, new Bosch coils, rotors, starters, braided fuel line, Russell fuel filters, EBC brake rotors and pads, Progressive suspension, Dyna Ignition upgrades, K&N filters and more.  With over two thousand years of collective Airhead experience (ok, it's more like 40, but who's really counting?), we love talking two-valve, so please feel free to call and chat with one of our vintage specialists any time!
 
Shop now for great deals!May Specials - Attention do-it-yourselfers!  Save 10% on cases of oil (12 bottles) and 15% on all oil filter kits and spark plugs.  Spring is here and it's time to knock the cobwebs off that machine of yours and ride!  And, as always, there are lots of screaming deals on select apparel and accessories.  Get some top notch kit for rock bottom prices!  Call today or stop by for details.
 

 
Tech Tip of the Month

Where the rubber meets the road 

Tire ChangerIt's here, finally!  Spring, that is; we're well on our way to warm weather, dry pavement and many enjoyable rides.  Do YOU have some great summer travel plans?  Will your tires make it the whole way?  
 
Rather than taking a chance on having to change them mid-trip, or ending up stranded somewhere with a tank full of gas and a journey unrealized, come and have your tires changed at Ride West, before you head down the road.  
 
Uneven or angled tread can adversely effect your handling, and is a sure sign that your tires are on their way out.  And, who doesn't like the feeling of a brand-new round tire on a ride through the mountains?  If you have any questions, or would like an estimate of how much ride you have left in your tires, come on by.  If we don't have the tires you want in stock, we can order any brand or style, so let us help you have piece of mind and happy trails!
 
See you soon, 
 
Mark Eddy
Service Manager
 
 
Current Events - Quick list

For all the details, check out our Event Calendar - Click Here

We're frequently asked about our upcoming events, so here's a brief list for the next couple of months:  

May

  •  2 Day Adventure Camp - Saturday & Sunday May 16th - 17th
  • Parts and Apparel Swap - Saturday May 23rd
  • New Buyers Event - Thursday May 28th

June

July

 

 
A message from our owners:

About the "biz" in this economy 

 
Ann & Keith Thye
Saw a friend of ours the other day whom we had not seen for a year or so, and he said "Wow, with the industry you are in you must be taking one heck of a hit".  The comment is understandable, particularly with the news of the multi-billion dollar bail out of General Motors and Chrysler; and apparently more to come.  Auto dealers are closing across the country (estimated 2000 in '08/'09) and crazy promotions, like buy one get one free are still not reviving the market place.  So, yes, the industry is a mess.
 
The motorcycle industry is also suffering, but not nearly as much as the auto industry (and BMW is the bright spot among the major motorcycle manufacturers).  The reason for this is because there is a big difference between the auto and motorcycle segments of the market.  Automobiles are primarily "use" vehicles, used for commuting and chores.  Motorcycles (to most users) are recreational vehicles. Many BMW riders are gravitating to all purpose uses, and this is a concept that we need to promote.  Motorcycles certainly have their advantages over auto's, such as great miles per gallon, use of HOV lanes, parking availability, first on-first off the ferries, etc.  (ok, so we get wet once in a while).  These differences give us an advantage.
 
Auto dealerships require huge up front costs to establish and need large parcels of property to house a very expensive inventory.  Motorcycle dealerships need a building with modest land to stock a much less expensive inventory.  And, of course, most motorcycle dealerships survive on much lower operating costs than our four wheel brethren.  Additionally, motorcycle dealers sell a much larger proportion of accessories and apparel to total sales than the car dealers.  These categories help pay the bills. 
 
So getting back to our friend, the moral of this story is;  not necessarily "as the auto industry goes, so goes the motorcycle industry".  We have our problems in this economy and it has already removed a few dealers from our region, but thankfully we are not up against the kind of problems that most of the car dealerships are facing. 
 

Ann and Keith Thye
 
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