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Greetings!
Learn valuable tips for writing the next press release for your company in an informative article by Wesley Upchurch.
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 The Steps to Writing an Effective Media Release
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Wesley Upchurch
articlesnatch.com
Want to get the most media attention and spotlight for your business? Then the first place to start is with a GREAT press release.
Now I can almost see half of you leaving now, dreading the thought of
having to write one of these. But wait!! Im going to show you easy
methods to make your press release work for you and get the attention
it deserves. Ready? Lets go.
We'll briefly go over the basics because of their importance. Editors
want to see things done the RIGHT way. I would bet that a lot of good
releases simply get tossed out just because they arent set up properly.
To a busy editor, that all too familiar 10 second glance says a lot for
you and your business; it lets them know if you've done your research
enough to warrant that release to be placed in their newspaper or
magazine.
Here are your essentials:
"FOR IMMEDIATE RELEASE" on the top left of the page.
Your contact name, phone number, e-mail address, and website follows.
Headline is next, normally in bold and centered on the page. Summarize
what the release is about and capture their attention. Spend almost as
much time on your headline as you do writing the release. It's that
important.
The press release body starts with the location of the release and the date (Margate, Florida, May 5, 2005.)
Most press releases are between 200-500 words, and no more than a page.
The first paragraph has the most important information. Dont save the
best for last, it won't get read. In this paragraph answer the
questions, who, what, when, where and why?
It is recommended that you write press releases in the 3rd person and
use short sentences and paragraphs. Do not go over board, trying to
dazzle the editor, it won't work.
Target your release. You will be sending your release to a specific
audience so make sure that in your release you keep to what would
appeal to that audience. What dont they know that you can add? Nothing
works better than getting an AAH HAA when an editor is reviewing your
release.
Provide statistics. Do some research and find some relevant information
that applies. You can easily do this through Google. Once you find your
quote, do a Google search or Yahoo quote on that particular topic.
However, dont stop on the first Google link and take that for gospel.
Research it a bit further. Have it come from a respectable company or
magazine.
Include relevant quotes from experts in your field that will reinforce
what you are saying. Approach authors, leaders in your Industry, and
other experts that back up the facts you are stating in your release.
They will normally appreciate the added publicity and you get the quote
you're looking for. For example, as an author I'll often get asked to
provide a quote for an article on home-based businesses or the virtual assistant industry. I welcome the opportunity as it provides me more publicity.
Also, if you have a satisfied client that you feel will add credibility
to your Release, add a quote from them as well. The first time you
mention the expert, write out their full name. Then list them by last
name or Mr. and Mrs. Smith only. I normally prefer the last name.
The last paragraph should be your call to action. You've talked the whole release about your business or product, now tell them what to do with the knowledge they just acquired.
At the bottom of the release include ### to indicate you are done,
followed by a short bio. Make sure if you include your website that you
include http:// in front of it for search engine recognition.
Your bio should include your information, any books authored, etc.
Double check this for accuracy. At this point, you're tired and done
with the Release. But if it goes out to the world with the wrong web
address, the valuable time spent even writing the Release has been
wasted.
That's it! The basics for writing a press release. Now one other thing
I'd like to add in, they work! They truly work. Now you just need to
find a place to distribute your press release. For online exposure
there's PRWeb, for real world exposure there's BusinessWire. Other
companies such as PressDr, do both. It's a matter of distributing the
right release the right way.
Article Source: Articlesnatch.com
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Thank you for reading our newsletter this week!
Sincerely,
Brian S. Pauls
PerAspera Consulting, LLC |
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