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Hi everyone!
This month's (late) newsletter was prompted by a portion of a recent Sunday sermon at my church. It relates specifically to the constant dishonesty that is rampant in just about every facet of our culture from politics to product advertising - including health supplements.
Please allow me to briefly mention of few things about misrepresentation - particularly product misrepresentation. |
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My wife and I rarely watch television programs anymore, however, we did watch most of the prime time 2010 Winter Olympic games and found them quite entertaining. One of the reasons we don't watch much television (besides the amount of inappropriate material which seems to grow unabated) is the constant deluge of commercial advertising.
When we remembered, we hit the mute switch and tried not to even look at the screen during commercials. But when we did happen to catch some, we were amazed at how much of the advertising claims are being stretched, exaggerated or are outright lies.
If you did happen to catch the recent Olympic games, one of the commercials that struck us as downright comical (without naming names) was by a leading soft drink company that was doing its best to convince us how much they care about our heart health (I'm sure you know the one, it was on at least every other commercial break - must have cost them a small fortune). What makes this commercial so ridiculous is that the majority of their products contain so much refined sugar, they are actually a major contributor to numerous health problems, including diabetes, and yes, heart disease! |
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Advertising is geared to do one thing: SELL! Obviously, no one is going to know about your products on a large scale without it, but the tradegy is how far companies will push the truth to make money.
This same advertising hyperbole is rampant even in the nutritional supplement industry. Exaggerated claims are everywhere and it gets very difficult to discern truth from fiction. The general rule? If it sounds too good to be true, it usually is - most of the time.
So, with all the deception out there, how does one tell what's true and what's not? The most important thing is not to believe what an ad tells you. A little bit of due diligence is required. I've written a few guidelines below to help you.
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The best way is to do a product-by-product
comparison. Look at who is selling the product: are they a multi-level
marketing company? What is their motivation? Look at how the ingredients are processed:
are they hot or cold processed, are they true organic (bound in carbon)?
How many ingredients are in each?
Several other
important factors to consider when looking for nutritional supplements are:
1) The reputation of the
manufacturer; the company should have a good track record and been in business
for a number of years. They should have plenty of available data regarding the
science behind their supplements. In addition to an information-rich website, a
generic internet search of the company and or products should reveal a majority
of feedback by third parties that is very favorable. With the amount of
internet traffic available today, it's hard for a bad company to hide.
2) The company's products should be available only through licensed health care
providers and the company should have resources to support a health care
provider's practice in answering questions you might have about the products.
3) Another factor would obviously be the quality of the supplements themselves.
Do they contain a wide range of ingredients in order to cover a large number of
potential solutions in a broad-spectrum consideration; such as a multi-vitamin
or multi-nutrient supplement to help with symptoms? Additionally, the
supplement ingredients should be: GMP certified, food-based from live plant
sources in the proper balance and combinations, in a liquid-form, bio-available,
completely free of synthetics, chemical preservatives, and other toxic
substances and most importantly, they should be true organic (carbon bonded).
4) Lastly, how effective are the products? If the products don't deliver,
they're not worth buying or consuming. They should have a
lengthy history of helping people and carry a lot of positive feedback, not
just from a few people, but the majority of those who use them. Documented
testimonials should be available from customers who have experienced positive
results and given permission to discuss them. You should also be able to speak
with other customers and health care professionals who use the products and can
share experiences with you.
The Drucker Labs product line, not only fits all of the above requirements, I know first-hand how effective these products are and I've spoken with literally thousands of people who have been helped by them as well.
As a Christian, I'm committed to truth and would never be involved with a company that misrepresented their products.
Thanks for joining me in this month's newsletter.
Until next month, I remain yours in good health!
Sincerely,
Dr. Mike |
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