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You Want the Truth?...You Need Us!
 "You need me on that wall!"... not protecting your freedom as Jack Nicholson's character Colonel Jessup angrily proclaims from the witness stand in the film A Few Good Men, but to protect you from your own worst enemy when it comes to your finances.
New research based on 17 years of tracking client behavior at a boutique investment firm, underscores what we have been telling you for years. The #1 reason investors need to work with qualified, trusted advisors is to protect themselves from themselves and from instinctive, "behavioral investing." This investment "style," based on emotional reactions is the one most often followed when investors are left to their own devices. The research showed that making emotional buy/sell decisions rather than following a logical , more rational approach can lower returns by about 4% points a years! Ouch!
Read more about this study and why you should not rely upon your instincts when it comes to investing.
"When To Buy or Sell?"
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Austin Frye featured on Channel 10
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Sony Ericsson Tennis Tournament
Frye clients enjoying this year's Sony Ericsson Tournament.

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Celebrity/Client Corner

He's a celebrity and he's a long-time client. Congrats to actor/comedian Art Metrano, on the huge success his new self-serve, premium, low fat yogurt bar is enjoying.
The first location of a planned chain, Yogurt Ur Way on Las Olas Boulevard in Fort Lauderdale is already bustling with crowds flocking to exotic flavors such as Red Velvet, Blueberry Acai, or Dulce de Leche. There are 18 all-natural flavors of frozen yogurt, ice cream, sorbet, and custard as well as fresh, delectable toppings galore!
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