Know your target audience. Who are your most important customers, clients or prospects, and why? Know what is important to them and address their needs in your newsletter each month. Include a photo to make your newsletter even more appealing. Inserting a link in your article lets you track which topics attract the most interest.

 

Try using case studies, success stories, testimonials or examples of how others used your product or service successfully. Or, offer to answer reader questions, and publish the questions and the answers in your next issue. Add a "Find out more..." link to additional information on your website.

 

Include articles on topics of interest to your readers, relevant news and events. If you find an interesting article on the Web, you can easily ask the author's permission to summarize the article and link to it from your newsletter. Drive traffic to your website by entering teaser text for the article with a link to your website for readers to view the full text.

 

Know the audience you are writing to. What are they hoping to hear from you? What would they find useful or informative? Find out what is important to them and address their needs in your newsletter each month. Include a photo or photos to make your newsletter even more appealing. Add a "Find out more..." link to additional information on your website.

 

If you are using a special coupon or promo code, include it here. Or, indicate if the coupon must be printed and presented in person. Is the coupon transferable? If so, encourage recipients to share the offer with friends and family to maximize the viral effect of the coupon. Add a link to your website with more information to drive traffic and to gauge what offers your customers find most appealing.