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Happy Thanksgiving to all! We wish you and your family a very blessed Thanksgiving!
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Get Clients: Turning Rejection into Sales
by Annette Pedersen | |
I recently read that Harry Potter's author-J. K. Rowling, a once unemployed single mother whose books and movies have made her a billionaire had her 1st manuscript rejected by 12 publishers!!
In the business world, facing rejection is normal. It means that we are out in the world connecting with people, beginning conversations, and offering our services. Even as a Virtual Assistant, you will get your share of rejection. You may have potential clients that choose not to work with you. People make decisions based on their own reasons that may not have anything to do with you at all. Wrong timing and finances may be a few those reasons.
Whatever may be their reason----Here is the important realization: **Remember NOT to take business rejection personally!
You may decide that working with a prospect is not a good match for you. Maybe the client is asking you to be available hours that are outside of your regular working hours. It may be tempting for the income at the moment, but this can create future resentment in you later.
You need to be true to you. The client that fits perfectly in your business is just right around the corner. Trust in that.
How do you know when they are a good match for you?
1. Make a list of your top talents; you know the ones that people always brag to others about you. Are you the "go to" person in your circle of friends when it comes to polishing a resume, editing their article, fixing that issue on their website or computer? Do you simply love to create designs? Don't sell yourself short. Make your list as long as you can.
2. Make another list of what you are looking for in a client. One that treats you as the business owner you are. Respects your time, talents, and understands the value you will bring to their business. Make this list as long as you can also.
3. When you look at the two lists side by side, you should be able to very clearly can see where you excel, as well as what you desire in a client. Now find where those clients hang out. Linked In groups, network groups, Google+. Share something of value to them, interact with them.
Turn their rejections into sales:
* Find out what your prospects need and give it to them. Solve a problem for them. If they are behind on customer follow-up, offer to do that for them. After all, you are the best at customer care right? Ask them what they struggle with right now. Be their solution!
I bet your potential clients will wonder what they ever did before they found you!
Annette Pedersen is an accomplished Virtual Administrative Consultant (VA) specializing in Customer Engagement via Social Media and Nurture Marketing. You can visit her website at: http://annettescustomerlove.com/ |
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