Dear Friend:

 

I hope your summer is off to a great start. As you've likely heard, these are the 100 deadliest days of the year, and alcohol plays a role in many summer fatalities. The latest dangerous fad is "eyeballing," where young people pour vodka directly into their eyes using a shot glass or the bottle itself, in hopes of getting drunk in the "blink of an eye." They, of course, don't get drunk any faster and optometrists say the high alcohol content in vodka can damage their corneas leading to blindness. There are hundreds of YouTube videos online depicting intoxicated young people who are vodka eyeballing as part of a dare and several of the videos have 50,000+ views.

 

This and other unhealthy behaviors are impacting our kids in a big way and the web has given them an international audience, allowing bad ideas to spread like wildfire. We know, however, that good ideas can spread just as quickly, which is why we are boosting LICADD's online presence each and every day. Thanks for your support and your efforts to keep our kids safer.