The third Social Media in Recruitment Conference took place in London on the 7th April 2011.
Organised by Mike Taylor (pictured left) from Online Recruitment Marketing Specialists, Web Based Recruitment, the Conference featured the use of Social Media across both Private and Pubic Sector organisations.
The presentations covered how the British Army introduced Social Media Recruiting as part of their recruitment strategy, how Nokia used LinkedIn on a global basis to build a talent pipeline and how the European Personnel Selection Office in Brussels (who have careers web sites in twenty three different languages) use multilingual Social Media sites to attract new hires.
Other subject areas included how Facebook could be used by Recruiters to build a brand and generate hires, a case study on how LinkedIn was used by a major employer and how Recruiters could gain a competitive advantage through Internet Sourcing.
There was also a "Social Media Success Story" where a delegate from the 2009 Social Media in Recruitment Conference came back and shared the success they had achieved since implementing what they had learnt in 2009.
 
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How the British Army uses social media in recruitment
by Colin Cook - British Army Marketing Director
Colin Cook, the British Army's Marketing Director, provided great insights on how the Army uses Facebook to build engagement.
The Army has the challenge of overcoming:
1) engaging with younger people
2) getting past the gatekeepers (parents)
The Army also has to teach people what it does and the careers it offers - apparently there is a lot of ignorance around this. So, social media is very focussed on training, preparedness and advertising what it does. It has an advertising-led approach.
The approach looks like this:Read More.
Listen to an interview with Colin Cook
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