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Quarterly News - Spring 2012

In This Issue
An Appetite for Double Dipping
Keeping in Touch Without Breaking the Law
New! Gavel & Gown Announces Amicus "in the Cloud"!
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An Appetite for Double-Dipping (and I Don't Mean Ice Cream) 
We never think it will happen to us. Becoming a victim of fraud is a horrible experience. It can wreak financial damage, sometimes significant enough to put us out of business. It's a time-consuming business disruption which often involves accountants, lawyers, credit bureaus, bank executives, and IRS and state tax agents (our favorite people, right?). Worst of all, it's a betrayal by one or more fellow human beings, sometimes relatives; an intimate violation that can leave us emotionally scarred for years.

The purpose of today's article is to get you thinking about this business threat, relay some common ways your accounting system can be used to hurt you, and to urge you to make a plan to protect yourself against fraud so you don't become a victim. To read more, click here for Story Time and our latest blog post.  

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Keeping in Touch without Breaking the Law
How do you keep in touch with your clients, prospects and contacts? Do you use e-mail? While regular e-mail is a good tool there are several areas for concern.

The biggest issue with using e-mail is compliance with the "Can Spam Act". At its most basic this law requires that you have some form of permission for communicating with the person and you provide an opt-out mechanism. While you can offer contacts the option to opt-out with basic e-mail the burden of tracking this is on you. If someone opts out and you forget to remove them you are breaking the law.

So what should you do? Newsletters and other communications can be a value to your clients and a good marketing tool. The answer is to use a service like Constant Contact. While there are other tools that do the same things, I will focus on Constant Contact as it is the service with which I am most familiar.

Constant Contact allows you to keep lists of those with whom you have permission to keep in touch. The lists can have fields for selecting and you can have multiple lists. When you send communication out via Constant Contact there is an opt-out link included. When someone opts-out, it is tracked and they are automatically marked in all lists. Even if you add the person back in by accident they will not get communications, you have to pro-actively go in an indicate that they have chosen to opt-in again.

Constant Contact has other tools to help you format your newsletter or other communications.

To read more on e-mail compliance and the features of Constant Contact, please click here.

 

Gavel & Gown Announces Amicus "in the Cloud"
If you have been thinking about Cloud-based practice management, there's a new entry on the horizon.

On Thursday, March 28th at the ABA TechShow, Gavel & Gown announced Amicus in the Cloud. Expected to be released this summer, this new offering will bring the power of Amicus Attorney practice management software to those users who wish to work from the cloud. Read Gavel & Gown's Press Release.
 
At the recent Gavel & Gown conference, we were treated to a demo of this exciting new offering. The power and comprehensiveness of this new product is amazing. If you are currently using Amicus Small Firm Edition, a conversion path is expected for those who wish to be cloud-based.
 
If you are thinking about moving to the cloud, it is important to consider the features you want and need, such as:
  • the reliability and security of the platform
  • the ease of working with your data
Keep an eye out for more information on this over the next few months. If you are interested in cloud-based options please call us at 203-265-7736 to discuss the options best suited for your needs. 

 

Call Us

You can call us at
203-254-7736
to discuss any of your time, billing or practice management needs and to see if any of these products are the right solution for your firm.
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