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Issue: # 28September 2010
Greetings!

 
 The July 2010 comScore, Inc. statistics for social media usage show that there are 33.158 million users in India who use social media. A staggering 43% growth was recorded since last July, making India the seventh most social media conscious country in the world. These statistics state very simply that the social media arena is vibrant and growing and that it cannot be ignored.
 
 
An article recently published on a popular Indian social media website asks the question: is social media replacing traditional media or is it a mere extension of it? This is a question many have been asking and while there are mixed views on that, the fact remains that social media has considerably changed communication. Media is the means through which information is communicated from one party to another. For businesses, groups and organisations, it would mean the tool by which they promote their activities, products and services. Social media is not inert, it is a dynamic platform that calls users to participate and get involved in ways that traditional media cannot. However, I think that social media isn't necessarily replacing traditional media but the two work together to build a comprehensive communications system that keeps supporters engaged more effectively. This could mean that while traditional media initiates a story, social media discusses and extends it keeping users engaged for a longer period of time.
 
 
Keeping up with the changing media scenarios, NGOs too are increasingly using social media to showcase their work. This is gaining popularity with networking sites like Facebook linking up with various applications that allow connections to online donation websites. This trend holds tremendous potential and opportunity for NGOs to participate as reliable providers of credible information and eventually develop the next generation of major donors through the social web.
 
 
Charity: water, a charity based in New York used social media tools to raise $10,000 from over 50,000 individual donors thereby providing clean water to nearly one million people in Africa and Asia.
 
 
STOP THE TRAFFIK, a global coalition of organisations working against human trafficking, was recognised for its innovative use of social media at the New Stateman's New Media Awards 2007. They won the Advocacy Award category and was recognised as the organisation that "that has most effectively influenced opinions and behaviour through the use of new media technology." Oasis India is currently embarking on a similar project to raise support and educate people on social issues and needs prevalent in India.
 
 
As the world gets digitally smaller, people want more up-to-date, real time, dynamic information in smaller portions more often. People want to be involved, to feel the pulse of the work on the ground and to identify themselves with the information they're receiving. Social media makes that a reality in so many ways. Just as television heralded the electronic age and brought sound and images right into people's living rooms, the internet and social media has forever changed the way people communicate and has brought with it a dynamic world of information right at people's finger tips. Social media is here to stay - individuals and businesses have to get on board and use it to its full potential to compliment traditional media - or be left behind. 
 
 
 
Whoever, Whenever, Whatever
Slum Community - Dave Parr, Learning & Livelihoods Team
 
An extremely exciting aspect of Oasis' vision and mission statement is the role of the community in bringing about real, long-lasting change in people's lives. It leads me to believe that transformation really is possible and sustainable. Developing thriving community isn't always easy, but in almost every aspect of Oasis' work around the world, there are poignant reminders that fostering and supporting functioning community is an essential element in transformation. NGOs are constantly being encouraged to be more sustainable and devise new methods of working that tackle root causes of problems. Oasis sees thriving communities as clear and definable vehicles for tackling these causes.
We have to be clear about what we mean by community. There are many definitions used and there are also many communities that don't function positively. It's important to understand what a fully functioning community looks like in order that we know where we are heading. There are communities that are bound by location, communities that are bound by common purpose and communities that are bound by common work - to  name but a few.

For instance, Oasis India works with women in the red-light districts of Mumbai. These women are part of a community but it's certainly not a healthy one. Community should be a place of safety, encouragement and opportunity. A place where the sum total is greater than the individual elements. A healthy community should offer relationships, educational care, health care, spiritual care, a sense of direction, leadership and wider responsibility. This, obviously is not an exhaustive list but it strikes me that a clear articulation of functioning community would help to target resources.

There is an African proverb that says it takes a whole village to raise a child. Unless a whole community is vibrant and alive, it will be difficult for individuals within that community to live full, flourishing lives. It's certainly not impossible but a healthy community helps fosters an atmosphere where it's more likely.
Oasis India runs several community projects based on this concept. We work in a slum community in a suburb of Mumbai called Bandra. Here we are working towards empowering the people of Dyaneshwar Nagar to be a community that embodies some of the values outlined above. We have worked there for many years and have seen considerable change as members of the community now take responsibility for changing the world around them. We also work with many women and children across the city who are currently part of dysfunctional communities, whether it is the community of street children or of women in the red-light district. Often, we have to work with these people individually but our long term aspiration is that they might be re-integrated into healthy, empowering communities.

We talk about being holistic in the delivery of services, and I agree that this is extremely important, but we need to ensure that we are offering these services in the context of the community. For instance Oasis offers services including educational, health and psychosocial support. We could offer this holistic care solely to individuals but without the support and nourishment of a functioning community, this input could be less effective than we might hope.
Working in a community is also a powerful demonstration of the Oasis ethos. The Bible records the way in which Jesus interacted with members of the community around him. He didn't focus his time wholly on the people that we might call underprivileged. He spent time with a wide spectrum of people, from middle class tax collectors to lepers. Jesus was clear that transformation is for everyone and he was passionate that community functioned in the way that it had been devised.
At Oasis, we have a challenge to ensure that wherever we work, we are constantly striving for transformed communities and not just transformed lives. It is only in this way that we can ensure that our efforts are sustainable. We need to make clear that wherever we work, we work for the whole community and not just a section of it. Oasis should be a refreshing statement, to a world that is sometimes exclusive and divisive, that we want to be utterly inclusive and are for everyone - whoever, whenever, whatever.
 
 
News from around the projects 
- Rohan Koshy, Communications Team
PB arm wrestling
 
Mumbai
August has been a time of fun, farewell and future-looking for the team at Purnata Bhavan (PB).
 
A team from California kept the children busy with songs, laughter and games. PB also bid farewell to three of their girls who have moved to Mumbai - one to work at a children's home and the other two to begin college.
 
Get involved: Pray for the children at Purnata Bhavan and especially for those who have moved out. You can also give to support the project.  
 
  
Chennai 
Two men and women are working towards starting a catering An Eco Kitchen Strategic meetingbusiness through the Eco Kitchen Project. They have been busy laying the groundwork for their business this month and identifying the right target areas to focus on. Oasis India is funding them for an initial period after which they hope to be self sufficient.
 
The Oasis football team in has had a good start to their season. The team stood runners up in the Open Cooperation Tournament that saw 8 of the best teams from the district participate (including Super Division and 1st Division players), losing 8-7 in a penalty shoot out. Manikandan (aged 17) - the Oasis goalkeeper - was declared the best Goalkeeper in the district.
 
The Under 17 boys also participated in the Zonal level matches, playing for their respective schools. And their teams finished in the first two.
 
Get involved: Pray for the new Eco Kitchen project and also for the boys in the football team as they continue to participate in various tournaments. You can also give to support the project. 
 

Bangalore
Several awareness sessions were conducted by the Anti Human Trafficking team at schools and colleges over the last year. this month, one session took place at Radiant High Anti Human Trafficking Awareness SessionSchool where many children are from the neighbouring Doddigunta slum community.
 
Oasis also works in this community. Many children drop out of school owing to various domestic problems especially abuse. Oasis intervenes in these situations and ensures encouraging school drop-outs to go back to school.
 
The team also conducted awareness sessions at Institutes like the Bishop Cotton Women's Law College which was attended by over 130 final year law students. Watch a video of the event
 
 
Get involved: Pray for the Anti Human Trafficking team as they continue with awareness sessions as well as rescuing victims of trafficking. You can also give to support the project. 
Thank you for reading. We hope this newsletter than been  both informative and inspiring. None of our work would be possible without you. Do continue to support our projects as we strive to include the excluded.
 
We'd love to hear you comments and suggests. Do write to us at news@oasisindia.org and visit us at www.oasisindia.org for more ways to be involved with our work.
 
Best wishes,
Divya Kottadiel Jacob
Editor