If you still think Twitter, Facebook, and other social media are just nice-if-you-have-the-time tools, take a look at how Founders Insurance Group used them to grow sales a whopping 20 percent in one year.
When Cindy Donaldson, director of marketing and personal lines sales, joined Founders about a year ago, she launched a multipronged, social-media campaign to raise the profile of this Torrington, Connecticut-based insurance organization. She started a blog post, launched an e-newsletter, created a Facebook page, and gave the company an active presence on Twitter. And while it's often difficult to trace the exact results of specific marketing efforts, you simply can't argue with what has followed. Read more...