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November 23, 2009
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Issue #25
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Greetings!
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Welcome to another edition of my newsletter,
"Success Tips!" Thanksgiving is this week which marks the official begining of the holiday season and signals the coming end of the year. "Develop an attitude of gratitude, and give thanks for everything that
happens to you, knowing that every step forward is a step toward
achieving something bigger and better than your current situation." -Brian Tracy 6 Ways to Add Value to your Clients for the HolidaysAs an entrepreneur or small business owner, take stock of the many blessings your clients have given you. Now is the time to reach out and ensure their continued loyalty into the next year. Here are a couple of ideas to help you do it; - Send holiday thank you cards and write a short note. Taking the time to write and send the card [NO EMAIL!] signifies your gratitude and the client's worth to your business.
- Mail out client only discounts with the thank you card. Be generous and give more than 10% off - what is it to lose 20% on a sale but gain 100% customer loyalty?
- Add a bonus to a current client project or job. Adding value will only strengthen your relationship with the client, increase loyalty, and give them something to brag to others about.
- Feature your clients on your website - be creative, start a resource page or a featured projects page of your site with the goal to increase traffic to your client's.
- Send your clients a gift. It doesn't have to be anything expensive, a simple Amazon gift card with $20 bucks on it would be nice.
- Create a referral booklet - collect the information of all your clients and organize it in a booklet and mail it out to everyone. Trust me, they'll appreciate you taking the time to try and connect them with each other.
Whatever you do, put your client first and make an effort to personalize your actions. It's this personal touch that will keep them coming back to you and not going to "the big boys" in business.
Rod Kirby is an Author, Success Coach, Editor-in-Chief of The Success Center, and the Producer of Inside the Success. The Success Center is the #1 Christian entrepreneur's blog-a-zine for inspiration, empowerment, and equipment on the road to success. Catch up on what you missed last week at The Success Center, below!
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The Coach John Calipari Guide to Effective Leadership [with Pictures!]
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If you haven't heard by now, Coach John Calipari of the Memphis Tigers
basketball team is headed to Kentucky to take over head coaching
duties. Sad news for Tigers fans everywhere. However, instead of
gripping about his decision to move on with his career, how much more
can we learn from Coach Cal as it pertains to being an effective leader? This is a brilliant display of Coach Cal's intensity and leadership abilities! Read More . . .
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PodCast: Inside the Success - Interview with DeLores Pressley
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Gather around ladies and gentlemen, boys and girls, I've got another
exciting episode of Inside the Success! Today's show features DeLores
Pressley, Personal Power Expert and Keynote Speaker. She has been
speaking for 21 years, giving acclaimed keynote speeches and
presentations for companies such as Procter & Gamble, Nordstrom,
Saks Fifth Avenue, and Kentucky Farm Bureau Insurance. Her keynote
motivational speeches have given her such acclaim that she's been
featured on every major network, including Oprah and Entertainment
Tonight. Listen in as I chat with her about life, business, how she
brands and markets herself, as well as how she defines success. Listen to the Interview. . .
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How [not] to Make Money like a Used Car Salesman
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There's something odd about a used car salesman isn't it? Maybe it's
the fact that they have a lot of inventory that they have to get rid of
by the end of the year at any means necessary? Maybe it's their fast
talking, aggressive sales tactics. Or could it be that they're masters
at selling dreams into a half ton box on wheels?
Read More . . .
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 , thanks for checking out the newsletter. If you found it useful, please help spread the word by sending this to your friends and colleagues. Have a happy Thanksgiving this week. Enjoy this time with your family and friends. Don't forget to Head over to The Success Center and catch up on anything you've missed. Till next time, stay blessed and much success! Sincerely,
Your, "Success Coach,"
Rod Kirby
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