Welcome to another edition of my newsletter,
"Success Tips!" Can you imagine setting up a booth at a convention where everyone gives you their business without having to make a single sales pitch? That's the potential
power of social media. It removes the mystery, hesitancy, and coldness of marketing and creates relationships where none existed before.
Many of you know how much of a Twitter-holic I am, but do you really understand why? It's not because "it's what's hot right now" and I certainly don't use it just to let people know "what I'm doing." It's a conversation starter and engagement platform. By interacting on Twitter I generate targeted traffic to my website, quality business leads, and build relationships for life. Below you'll find some ways you can do the same for your business.
5 Tips for Growing Your Business on Twitter- Share High-Quality Links - the key to attracting targeted followers is to share information, news, and articles consistently. People are always searching for things on Twitter. If you can point them to a reliable source of information then you'll become valuable in their eyes. The higher your value the greater chance you have at being retweeted and shared with their followers.
- Offer Advice to Newcomers - Whenever someone tweets, "Please welcome so-and-so to twitter" I immediately jump, introduce myself, and offer an article from my site that can help them get started with Twitter. Doing so positions you as "the go to" person that they'll refer to when they need help. It'll also start the basis of a solid follower relationship that will transform into site traffic.
- Share quotes and Retweet often - If you don't know what to tweet find something good someone else has said and share that. Find quotes that enhance your brand's theme or image. You can't go wrong quoting the wisdom of others and you're 10 times more likely to get retweeted as well.
- Start a Hashtag - "#Hashtags" allow people on Twitter to find and track conversations. Some examples are, #FollowFriday, #MusicMonday, etc. Create one unique to your brand and get people involved on your website and Twitter. Mine is #Successtip, where I share inspirational quotes. This keeps your message and brand consistent and easy to follow.
- Ask After Serving - remember to share more than you plug your website, product, or service. The last thing people want to do is engage with a salesman or woman. However, once you've shared over 50% of your tweets, feel free to throw out a link or promotional message about your business or website. This is the essence of social networking for business.
Follow these tips and you'll grow your following in no time. The best part of all, they'll want to know what else you have to offer or how you can help them in someway. It's a win-win for all and you didn't even have to make a sales pitch. If you're new to Twitter or want some more power-tips, read my article,
"Are you a Twitter Newbie or Power User?"
Rod Kirby is an Author, Success Coach, Editor-in-Chief of
The Success Center, and the Producer of
Inside the Success.
The Success Center is the #1 Christian entrepreneur's blog-a-zine for inspiration, empowerment, and equipment on the road to success.
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