"El Camino"
The Way to Personal Leadership
December 2010
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In This Issue
Provide an Example of the "Servant" Leader who has had impact on your life!
Magnify Change Leadership Workshop
El Camino: The Way to Magnify Personal Leadership Workshop
Magnify Change Leadership Book
Greetings!

Happy Holidays!

I believe the holiday season and the end of the year is an excellent time to step back from our day-to-day routines and reflect upon what I like to call our personal self leadership "pilgrimage." 

A key personal leadership lesson I address in the "Camino" workshop is about becoming a Servant Leader.  This time of year is an excellent time for us to strive to become a more effective "servant" to those we serve and/or lead.  

A perfect example of such a leader is Aaron Feuerstein, the 3rd generation owner and CEO of Malden Mills, the New England manufacture of "climate control" materials like Polertec and Polarfleece. 

Feuerstein was a business leader who had built his business based on Talmudic teachings and values that extended far beyond the minimum legal responsibilities he had toward the shareholders of the company.  He also built a business that focused on assisting his workers and the community where they lived. 

However, when a fire destroyed the company's New England factories in 1995, Feuerstein faced an ethical dilemma.  Prior to this time, he had maintained his factories in Maine even though most other fabric manufacturers were closing plants in the US and moving their facilities overseas in order to improve profitability.  Now that his factories were destroyed, he had to decide whether to take the opportunity to follow the trend and move overseas where manufacturing costs would have been less, or rebuild in New England. 

When asked about his decision, Feuerstein explained that his religious beliefs and heritage guided him in his decision.  In other words, he made the decision he made not only for economic reasons, but because he was firmly anchored to core values and guided by a strong moral compass.  He stated in an interview with Parade Magazine in 1996 that "I have a responsibility to the worker; both blue-collar and white-collar...I have an equal responsibility to the community."  Even though it would have been easier to move overseas, he re-built the plants in the same communities and kept all the employees on the payroll through the period of reconstruction! 

What a striking difference this story provides in comparison to the all too common headlines where only the bottom-line, self aggrandizement and greed seem to be the focus of our leaders!

While they may be on a smaller scale, we all face similar dilemmas at one point or another in our careers.  What makes Mr. Feuerstein's story memorable is that not only did he give lip service to core values; he acted on them by creating a corporate culture that was securely anchored to core values and was personally guided by a clear moral compass.  

We should not be surprised by unethical behaviors of those around us if our only focus is the bottom line, personal aggrandizement or selfish pursuits.  If that is our main focus, then we should not be surprised if our actions and the actions of those we influence only focus on ways to improve profitability or increase sales or power at the risk of everything else!  

We could all benefit from having the same moral courage shown by Mr. Feuerstein.  Let us take the time this season to anchor ourselves  more firmly in core values and become more aligned to a clear moral compass so that when we are faced with ethical dilemmas our actions are just as admirable and memorable as Mr. Feuerstein's!  

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I would be happy to facilitate "El Camino" The Way to Personal Leadership and/or other Magnify L&D workshops for you and your organization or as a public workshop in your area.  Don't hesitate to contact us for more information.

Happy Holiday Season!

James Gehrke

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5442 South 900 East Suite 203
Murray, Utah 84117
801-266-0849

Europe:  (34) 91 829 5109

james.gehrke@magnifyleadership.com

www.magnifyleadership.com

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Aaron Feuerstein, CEO Malden Mills

Aaron Feuerstein's decision to rebuild Malden Mills after a fire destroyed the factory in 1995 is an excellent case study of "servant leadership".  Watch this clip made from the 60 Minuts interview with Mr. Feuerstein by clicking:  http://www.youtube.com/watch?v=9YcWLXBXaD8

The Camino de Santiago is a UNESCO World Heritage site honoring the pilgrimage to the Cathedral of Santiago de Compostela in northwest Spain, where medieval pilgrims believed they would find the remains of St. James the Apostle of Jesus.  They also believed that because of the journey they would receive freedom from penance due to sins committed in this life.  While the motivations for making the pilgrimage have changed, to this day, thousands continue the journey.
To achieve our full potential, each of us must embark on a "pilgrimage" of personal development and mastery.  Discovering our own unique role and purpose is akin to a personal pilgrimage in self leadership. 
8 crucial lessons of personal leadership that I learned on the Camino de Santiago:
  1. Focus on what is important.
  2. Anchor to Core Values.
  3. Create a personal Moral "Compass".
  4. Chart an effective course through Effective Planning.  
  5. Communicate to motivate and inspire others.
  6. Become a Servant Leader.
  7. Adapt and Persevere in the face of obstacles.
  8. Celebrate both small and large victories.
James Gehrke on the Camino
Win a Copy of Magnify Change Leadership!
Share your examples of Servant Leaders!

Too often it is the bad examples of leadership that gets our attention.  I am interested in gathering from examples of leaders who were anchored to core values, guided by a moral compass and could be considered "servant" leaders.  By submitting your example, you will be entered into a drawing for a copy of my book:  Magnify Change Leadership:  A Practical Guide for Leading Teams in Times of Change!  I will announce the winner and share some of the examples in January's newsletter. 
Magnify Change Leadership
 
Workshop
 
Based on our book  this is an activity based workshop ideal for all levels of managers looking to improve skills and behaviors that research has shown to increase leadership and team effectiveness during times of change. 

Click here to learn more about the Magnify Change Leadership workshop!

"El Camino:"  (The Way) to Magnify Personal Leadership 
 
Workshop

Just like pilgrims of the past, each of us are on our own pilgrimage of personal development and mastery.  During this workshop, the author and facilitator, James Gehrke, helps participants magnify their personal leadership skills by sharing 10 crucial lessons of personal leadership he learned on the Camino de Santiago.  

Click here to learn more about "El Camino:" (The Way) to Magnify Personal Leadership
 

Magnify Change Leadership
 
Magnify Change LeadershipA Practical Guide for Leading Teams in Times of Change
  
This book is a valuable tool for anyone leading a team during times of change.  The book provides practical advice and over 30 concrete tools, forms and activities which can be used to improve both leadership and team effectiveness in times of change!

 
Magnify Leadership and Development