Barnes & Noble Scales Back New Store Plans
Barnes & Noble is cutting back on its expansion although it still plans to continue opening new stores this year. The retailer currently has plans for 15 new stores, and will continue to phase out its 51 B. Dalton stores.
The Wall Street Journal has the full story.
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Staples Seeks to Drive School-Supply Donations
Staples is teaming up with DoSomething.org to promote its school-supplies drive. The retailer is using social-media marketing to get teens to spend some time this summer gathering donations for needy children
MediaPost has more.
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Sources: 3 PR Shops to Represent Walmart
Interpublic Group's Golin Harris, WPP Group's Cohn & Wolfe and Omnicom Group's Porter Novelli reportedly have been added to Wal-Mart's PR roster after a review. The shops will vie for work from the discount giant in five segments: food/grocery and health/nutrition; apparel and home; hard lines, entertainment and seasonal events; financial services; and online. None of the parties commented for this article.
Advertising Age has more.
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Kmart, Burger King Participate in "Transformers" Marketing Effort
Kmart is working closely with Burger King,
 Mars and Hasbro on a promotional program tied to the June 24 release of Paramount Pictures' "Transformers: Revenge of the Fallen." Under the program, Burger King kids meals will include Kmart coupons for "Transformers" toys and footwear, and the quickservice chain will promote the discounter in a print and online newsletter. Hasbro will deploy in-store "boutiques" for "Transformers" toys, and Mars will supply candy and decorate store windows for events at two
Kmart stores in New York.
Advertising Age has the full story.
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