With consumers examining every expenditure, many retailers are experiencing a slowdown in sales volume.  Actions to compensate by reducing inventory or cutting expenses may preserve profitability, but you can only do so much.
    Increasing sales volume is the primary goal of the Retail
Alliance buy local campaign that will launch in conjunction with
National Independents Week July 1-7.  The campaign, dubbed "Go Where the Locals Shop," is designed to encourage consumers to spend their dollars with small, local, independent businesses.  The compelling argument for doing so is clear: 68% of every dollar spent with a local business stays in the community, compared with just 45% spent with national chains.
    The campaign will be supported with window clings, cash register displays, supporting news media coverage, ad co-ops and electronic public service announcements.
    Expect to receive additional campaign information soon, or visit the Retail Alliance website and click on the "Go Where the Locals Shop" icon.