Retail Alliance Newsletter
Greetings!
Advertising is investing in your business, and vital to the  success of a consumer-oriented company. With the right exposure to the ideal market, your business should grow and succeed. As a retailer, you might wonder what media outlet is most effective for your target audience, or what type of advertising best suits your products or services. Do you want to find out how to reach the most people within your defined market for your advertising dollar? If you want to find the perfect marketing mix and new innovative ways to promote your business during a down economy, mark your calendars for the second annual MediaFest.
MediaFest is a program created by Retail Alliance® to provide tools to  make retail businesses more effective. The tradeshow will feature an extensive variety of advertising opportunities ranging from traditional media to unique marketing approaches, numerous advertising and networking opportunities, entertainment, an educational component, media exposure, delicious food provided by local restaurants, and more!
The media trade show will take place from 4:00 p.m. - 8:00 p.m. on February 26 at the Waterside Marriott in downtown Norfolk. MediaFest is free for Retail Alliance® members, so be sure to take advantage of this opportunity. Whether you want your advertising to resonate with potential customers, or you want to find creative ways to help your business grow, MediaFest is an event you don't want to miss!
Remember, advertising is about consistency and always being in the consumer's mind. Customers may not want to buy at the moment, but if you're the first business that comes to mind, ultimately you are likely to earn the sale.
If you or someone you know is interested in becoming an exhibitor at Media Fest 2009 contact Jen Webber at 757.455.9323 or jwebber@retail-alliance.com. All Retail Alliance® members will be sent complimentary tickets or simply show your Member-to-Member card at the registration desk.
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Retailer of the Year
2009 Nominations
Retail Alliance is currently accepting
nominations for the 2009 Retailer of the Year. Nominees should be
nominated for their creativity, business acumen, retail success, and
ability to thrive in a tough economy. Judges will be making selections
based on business growth, financial strength and stability, community
involvement and other criteria.
Click here to download the nomination form
Simply fill out the nomination form and send it back to Retail
Alliance, Attn: ROTY Nomination, 500 East Plume Street, Suite 500,
Norfolk, VA 23320.
For questions please contact jwebber@retail-alliance.com.
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Good Growth Strategy Will Keep Retailers Alive
A number of store closings are projected this year,  but a good strategy for growth should keep a single bad season from killing retailers, an NRF executive says. Most chains use models that take into account where competitors and complementary stores are when choosing new locations.
Montgomery Advertiser has the full story.
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Digital Coupons Get Popular
Coupons delivered over social-networking sites,  aggregation sites and mobile phones were popular this holiday season. For example, a Coupons.com application lets Facebook users get a list of printable coupons each week.
DMNews has the full story. | |
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Retail 2 Retail
Tonight!
Tuesday,
January 6
6-8 p.m.
Style By Design
888 J. Clyde Morris Blvd.
Newport News, VA
23601
Join fellow retailers for an entertaining evening of networking and fun, complete with refreshments.
Retail 2 Retail takes place the first and third Tuesday of each month and is free to RETAIL ALLIANCE members.
To RSVP call Jen Webber at 757.455.9323
For directions to this R2R and to view upcoming R2Rs click here. |
What to Consider
When Choosing Domain Names
When acquiring domain names, think beyond just the company name, and get some that take into account geography and what you sell, an expert advises. Another tip: Buy some misspellings, too, because shoppers might mistype your Web address.
STORES magazine has the full story.
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Home-Video Sales Expected to Fall in 2008
While sales of Blu-ray discs cheered the market to some extent, total 2008 sales of home videos are expected to fall 3% to 4% from the $15.38 billion spent during the previous year, according to this report. Total spending on home videos, which includes rentals, also is expected to be below 2007's total of $22.9 billion.
Variety has the full story.
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