November 18, 2008
Issue: 45

Retail Alliance Newsletter
 
Greetings!

It's not too late to participate!

You Could Win Up to $1500 Just for Decorating Your CottageGateLogoStore Front Window!

Last year, Retail Alliance initiated the Holiday  Window Works (HWW) contest in an effort to encourage neighborhood merchants to decorate their windows for the holidays, drive traffic and benefit Children's Hospital of the King's Daughters (CHKD).

One hundred and thirty one area merchants decorated their business windows in 2007 adhering to the theme "The Spirit of Giving." This year's theme is "Holiday Magic." The contest is judged in two different categories, "Retail Alliance® Holiday Window Works Award" and the "People's Choice Award."

The contest is open to independent retail businesses in the Retail Alliance service area within a business district. Click here for the official rules!

Windows should be decorated by Black Friday,
November 28. Judges will be randomly visiting participating locations without forewarning within one week of the contest start date, so be prepared!

Winners will be contacted on December 15, 2008 in both categories and invited to attend  the Holiday Window Works Awards Breakfast on December 19, 2008 at 8:00 a.m. to accept their award. The breakfast is open to all Retail Alliance members for $20.

For more information  on the HWW contest contact Tanya Profancik at 757.455.9309 or tprofancik@retail-alliance.com.
Grocers Expecting a Strong Holiday Season

U.S. consumers who are putting off purchases such as cars, clothing and furniture are expected to deliver a strong holiday season to grocers as they eat out less and turn increasingly to store brands. "There is a great re-emphasis on meals and entertaining," said one observer, and many grocery sellers are optimistic.

Reuters has the full story. 

Expert: Retail Will Be Back, With Changes

A drop in retail sales usually lags behind slumps in .
other economic sectors, and many people have expressed surprise at the recent crisis, according to one writer. Factors contributing to the trend have been building and include advertisers' inability to boost demand, a saturation of products in the U.S. and the onset of peer-to-peer commerce.

HBR Editors' Blog has the full story.

Co-Op Advertising with Retail Alliance

Retail Alliance is offering numerous co-op advertising options for members in coming weeks.

WVEC TV-13 Holiday Co-op  $565
 
Discover Magazine (several city editions still available; one-year shelf-life) $615 1/6 page ad
 

Virginian Pilot  City Tabloids  Ads available for two insertions each for the weeks of November 30 and December  7 for as little as $125.

Please contact your Director of Membership Development for complete details. On the Southside Carlene Bowers at (757) 455- 9311 or Janet Balestino at (757) 455-9324. On the Peninsula contact Jodi Weygand or Viktor Mays at (757) 926-5306.

Smith Mountain Lake Co-op

$75 for 2 donut commercials per day on WSLK Lake Radio 880.  This was also developed to be used in conjunction with the Holiday Window Works campaign & will run from before Thanksgiving to Christmas Eve. 
DEADLINE on November 21th.

Please contact Juanita Thomas at (540)597-3932 for more information. 
In This Issue
Grocers Expecting a Strong Holiday Season
Expert: Retail Will Be Back, With Changes
Co-Op Advertising with Retail Alliance
Upcoming Retail 2 Retail Suffolk Block Party
Tell Us About the Holidays
Cell Phones Emerge as Hot Marketing Tool for Retailers
Holiday Window Works Contest
Legislative Scoreboard

Retail 2 Retail

Suffolk Block Party!

6-8 p.m.

Tonight!

Tuesday,

November 18

D.B Bowles, Denison's,
LuAnn's for Kids, & Ray's Florist

1409 N. Main St.,
Suffolk, 23434


Join fellow retailers for an entertaining evening of networking and fun, complete with refreshments.


Retail 2 Retail takes place the first and third Tuesday of each month and is free to RETAIL ALLIANCE members.

To RSVP call Jen Webber at 757.455.9323
 
For directions to this R2R and to view upcoming R2Rs click here.
Tell Us About the Holidays

Again this year Retail Alliance will coordinate its popular Holiday Sales Watch identifying consumer activity and trends.  Participants need only agree to complete a weekly e-mail survey to be included in the program.  Local media rely on the Holiday Sales Watch as a business story staple and routinely ask to get connected with participating merchants.  It is great free visibility.

Cell Phones Emerge as Hot Marketing Tool for Retailers

Mobile phones could serve a critical role in boosting retail sales over the holiday season. "It's really developed into a wonderful marketing tool that not only gives you text messages about products, but since mobile Web browsing is now available, you can find out when it goes on sale and where it's available," NRF spokesman Scott Krugman said.
 
The Blade has the full story.
 
(Contact your Retail Alliance Membership Director to take advantage of the special membership rate of text message advertising.)
Holiday Window Works

It's not too late to sign up for your chance to win up to $1500!


Click here to learn more and download your sign-up sheet

SML members click here!


LEGISLATIVE SCOREBOARD

Negotiations on WIC Issues Uncover Further Questions
Retail industry representatives and grocery members participated in the November WIC Retail Advisory Committee meeting.  The agenda featured a presentation on the new food packages to be offered in 2009, application deadlines for manufacturers and an update on settlement meetings for stores that have recently lost WIC authorization.

The Virginia Retail Federation (VRF) negotiated a number of issues including training for small grocery stores in rural areas that do not have internet access as well as eliminating an arbitrary cap of 99 cents on food instrument overages for fruits and vegetables.  Small and large retailers protested that the cap would cause embarrassment for participants and that no other states require this type of ceiling on food instrument overages. Consequently, WIC director Donna Seward agreed to drop the cap.

Arbitrary changes in the level of participants required for stores to offer WIC were also questioned.  The participant level set in the 2007 WIC manual for individual stores set the staore cutoff at  "fewer than 10 participants."  That level has now been raised in Virginia to 60 participants. The VRF will continue to argue that the WIC requirement for  volume of participants needs to be eliminated or returned to fairer levels for large and small stores.

At a subsequent meeting called by Secretary of Health Marilyn Tavvener, Ms. Seward presented a draft proposal to increase the number of retail slots open for WIC authorization and return authorizations to previous levels.  When questioned why a large box store was allowed to replace a small rural store for the single slot available in Mathews County, Ms. Seward responded that the information was confidential.  When asked if she could provide a list of localities where single slots were given to large stores, eliminating a small grocer's authorization, Ms. Seward again cited confidentiality.  The VRF alerted her that the Freedom of Information Act (FOIA) will be invoked for the fourth time in this process if the agency is not forthcoming with the requested information.

The retail industry will continue meeting with the secretary's staff and WIC representatives.  If the issues are not resolved at the agency level, legislation will go forward in 2009.

Norfolk BPOL Inconsistencies Invite Statewide Attention
At a recent meeting of the Norfolk BPOL coalition, retailers revealed that the Norfolk commissioner's audits of approximately 20 businesses are continuing with excessive inconsistency. Rather than formal letters from the commissioner's office, most of these businesses are now receiving phone calls about their tax status.  Without a letter, the businesses have no opportunity to appeal the commissioner's ruling.

The VRF will continue to push for a definition of retail in the tax code so that commissioners of the revenue will have binding guidance on BPOL retail tax.  A meeting is scheduled with Commissioner Janie Bowen, Virginia Department of Taxation, to request a policy decision on this issue.  The VRF has retained legal counsel and a brief has been filed with the state outlining the rationale for a retail BPOL definition.  In the event legislation is necessary, the VRF and its coalition members are meeting with Hampton Roads delegates and senators to gain support at the 2009 session.

Labor Unions Gain Traction for "Card Check" Tool
A proposal that would allow labor unions to organize employees without a formal election will go before Congress, most likely early next year.  The Card Check procedure causes employers to agree to recognize a union once evidence is produced that a majority of employees have signed authorization cards.  The cards can be signed in the workplace, at employees' homes or online.  Once a majority is signed, no election is required.

The VRF is working with a number of national and state organizations to contact Senator Warner, Senator Webb and the Virginia House delegation in opposition to the proposal.