November 11, 2008
Issue: 44

Retail Alliance Newsletter
 
Greetings!

Free Seminar on Holiday Loss Prevention!

Retail Training Institute at MacArthur Center

Loss Prevention Tune-Up for the Holidays

TOMORROW!!
 
Wednesday, November 12 · 8:00 am - 10:00 am
MacArthur Center, 2nd floor by Nordstrom

Retailers will learn the latest on loss prevention topics including methods of internal and extern
al theft, what to look for, hiring the right employees, and what you can do to deter shoplifters and vendor errors during the holiday season.

Designed for all retail managers and employees.

To RSVP, please complete the TCC Non-Credit application and then either fax it to Johnna Coleman-Yates at (757) 822-1160 or drop off the completed form at the MacArthur Center Management Office.

You Could Win Up to $1500 Just for Decorating Your Store Front Window!

Last year, Retail Alliance initiated the Holiday 
Window Works (HWW) contest in an effort to encourage neighborhood merchants to decorate their windows for the holidays, drive traffic and benefit Children's Hospital of the King's Daughters (CHKD).

One hundred and thirty one area merchants decorated their business windows in 2007 adhering to the theme "The Spirit of Giving." This year's theme is "Holiday Magic." The contest is judged in two different categories, "Retail Alliance® Holiday Window Works Award" and the "People's Choice Award."

The contest is open to independent retail businesses in the Retail Alliance service area within a business district. Click here for the official rules!

Windows should be decorated by Black Friday,
November 28. Judges will be randomly visiting participating locations without forewarning within one week of the contest start date, so be prepared!

Winners will be contacted on December 15, 2008 in both categories and invited to attend  the Holiday Window Works Awards Breakfast on December 19, 2008 at 8:00 a.m. to accept their award. The breakfast is open to all Retail Alliance members for $20.

For more information  on the HWW contest contact Tanya Profancik at 757.455.9309 or tprofancik@retail-alliance.com.

Brand Loyalty on the Wane as Budgets Tighten

Consumers are adjusting their shopping habits to cope with the economic downturn,
according to a survey from market research firm Mintel International. In addition to a migration to less-expensive private-label goods, wary consumers are stretching their shopping dollars by making the products they buy last longer, indulging in less variety and contributing more of their own labor -- whether that means cooking more meals or finding do-it-yourself beauty treatments.

The Wall Street Journal (free content)  has the full story.


In This Issue
Win up to $1500!
Brand Loyalty on the Wane
Upcoming Retail 2 Retail Suffolk Block Party
October Sales Reports Reveal Serious Slump
Tell Us About the Holidays
Legislative Scoreboard
Co-Op Advertising with Retail Alliance
Holiday Window Works Contest

Retail 2 Retail

Suffolk Block Party!

6-8 p.m.

Tuesday,

November 18

D.B Bowles, Denison's,
LuAnn's for Kids, & Ray's Florist

1409 N. Main St.,
Suffolk, 23434


Join fellow retailers for an entertaining evening of networking and fun, complete with refreshments.


Retail 2 Retail takes place the first and third Tuesday of each month and is free to RETAIL ALLIANCE members.

To RSVP call Jen Webber at 757.455.9323
 
For directions to this R2R and to view upcoming R2Rs click here.
October Sales Reports Reveal Serious Slump

Most retailers ranging from luxury chains to lower-priced stores reported sales declines in October as consumers grappled with job losses, a continuing economic downturn and the credit crunch. Deep discounters including BJ's Wholesale Club and Wal-Mart reported gains, but overall concerns about the holiday season persist.

Houston Chronicle/The Associated Press has the full story.


Tell Us About the Holidays
 Again this year Retail Alliance will coordinate its popular Holiday Sales Watch identifying consumer activity and trends.  Participants need only agree to complete a weekly e-mail survey to be included in the program.  Local media rely on the Holiday Sales Watch as a business story staple and routinely ask to get connected with participating merchants.  It is great free visibility.

LEGISLATIVE SCOREBOARD

Negotiations on WIC Issues Uncover Further Questions
Retail industry representatives and grocery members participated in the November WIC Retail Advisory Committee meeting.  The agenda featured a presentation on the new food packages to be offered in 2009, application deadlines for manufacturers and an update on settlement meetings for stores that have recently lost WIC authorization.

The Virginia Retail Federation (VRF) negotiated a number of issues including training for small grocery stores in rural areas that do not have internet access as well as eliminating an arbitrary cap of 99 cents on food instrument overages for fruits and vegetables.  Small and large retailers protested that the cap would cause embarrassment for participants and that no other states require this type of ceiling on food instrument overages. Consequently, WIC director Donna Seward agreed to drop the cap.

Arbitrary changes in the level of participants required for stores to offer WIC were also questioned.  The participant level set in the 2007 WIC manual for individual stores was "fewer than 10 participants."  That level has now been raised to 60 participants. The VRF will continue to argue that the WIC requirement for  volume of participants needs to be eliminated or returned to fairer levels for large and small stores.

At a subsequent meeting called by Secretary of Health Marilyn Tavvener, Ms. Seward presented a draft proposal to increase the number of retail slots open for WIC authorization and return authorizations to previous levels.  When questioned why a large box store was allowed to replace a small rural store for the single slot available in Mathews County, Ms. Seward responded that the information was confidential.  When asked if she could provide a list of localities where single slots were given to large stores, eliminating a small grocer's authorization, Ms. Seward again cited confidentiality.  The VRF alerted her that the Freedom of Information Act (FOIA) will be invoked for the fourth time in this process if the agency is not forthcoming with the requested information.

The retail industry will continue meeting with the secretary's staff and WIC representatives.  If the issues are not resolved at the agency level, legislation will go forward in 2009.

Norfolk BPOL Inconsistencies Invite Statewide Attention
At a recent meeting of the Norfolk BPOL coalition, retailers revealed that the Norfolk commissioner's audits of approximately 20 businesses are continuing with excessive inconsistency. Rather than formal letters from the commissioner's office, most of these businesses are now receiving phone calls about their tax status.  Without a letter, the businesses have no opportunity to appeal the commissioner's ruling.

The VRF will continue to push for a definition of retail in the tax code so that commissioners of the revenue will have binding guidance on BPOL retail tax.  A meeting is scheduled with Commissioner Janie Bowen, Virginia Department of Taxation, to request a policy decision on this issue.  The VRF has retained legal counsel and a brief has been filed with the state outlining the rationale for a retail BPOL definition.  In the event legislation is necessary, the VRF and its coalition members are meeting with Hampton Roads delegates and senators to gain support at the 2009 session.

Labor Unions Gain Traction for "Card Check" Tool
A proposal that would allow labor unions to organize employees without a formal election will go before Congress, most likely next year.  The Card Check procedure causes employers to agree to recognize a union once evidence is produced that a majority of employees have signed authorization cards.  The cards can be signed in the workplace, at employees' homes or online.  Once a majority is signed, no election is required.

The VRF is working with a number of national and state organizations to contact Senator Warner, Senator Webb and the Virginia House delegation in opposition to the proposal.


Co-Op Advertising with Retail Alliance

Retail Alliance is offering numerous co-op advertising options for members in coming weeks.

WVEC TV-13 Holiday Co-op  $565
 
Discover Magazine (several city editions still available; one-year shelf-life) $615 1/6 page ad
 

Virginian Pilot  City Tabloids  Ads available for two insertions each for the weeks of November 30 and December  7 for as little as $125.

Please contact your Director of Membership Development for complete details. On the Southside Carlene Bowers at (757) 455- 9311 or Janet Balestino at (757) 455-9324. On the Peninsula contact Jodi Weygand or Viktor Mays at (757) 926-5306.

Smith Mountain Lake Co-op
$285 for 60+ donut commercials on 3 networks (WSLS-10 NBC, FOX 21/27 &
Comcast which includes HGTV, ESPN, Food Network, etc.), INCLUDING
production costs.  This was developed to be used in conjunction with the
Holiday Window Works campaign & will run from right before Thanksgiving
through Christmas Eve.  DEADLINE - COB Friday, November 14th.

$75 for 2 donut commercials per day on WSLK Lake Radio 880.  This was
also developed to be used in conjunction with the Holiday Window Works
campaign & will run from before Thanksgiving to Christmas Eve.  DEADLINE
on November 21th.

$100 for 2 1/2 x 2 3/4 size ad on the SML pages of CITY magazine.  Can
be used as a Holiday Gift Giving suggestion or a generic ad.  Must be in
pdf format. DEADLINE - November 14th.

Please contact Juanita Thomas for more information on any of the above
opportunities.  These were all developed to assist you in the exposure
of your particular business in hopes of increasing your revenue. 
Holiday Window Works

It's not too late to sign up for your chance to win up to $1500!


Click here to learn more and download your sign-up sheet

SML members click here!