STARTING A SCHOOL

Starting a school can be challenging & you never have a 2nd chance to make a 1st impression. Our team is experienced in starting schools in the USA, Canada, &  Internationally. Click here for more info.

STRATEGIC PLANNING

We're experienced with developing Strategic Plans for private schools globally. We deliver a plan that focuses your school's future & builds consensus, donor confidence, & defines priorities for your Board & Staff. Your school shouldn't be without one. Click here for more info.

BOARD GOVERNANCE WORKSHOPS

Great schools have great boards. Can you afford not to have one? Our full-day governance workshop & unique online self-assessment survey fine-tunes your board's performance & focuses your priorities. Click here for more info.

SCHOOL EVALUATION

As a Trustee are you sure your school is doing the best it can? Our school review is critical to knowing if you're heading in the right direction. Get the whole picture with our In-Depth School Performance Review. Click here for more info.

BUYING AND SELLING SCHOOLS

HEG & our licensed brokers assist buyers/sellers with the merger, purchase, or sale of K-12 Schools, Post Secondary Institutions, & Career Colleges in Canada, US, and Internationally. Click here for more info.

1. Open Campus: Regularly staged events provide a "touch and feel" experience for parents and prospective students at your new campus. If you don't have one, then set up a mock-up of your ideal classroom.
2. Coffee Sessions & Informal Meetings: Regular sessions provide prospective students and parents an opportunity to learn more about the school, curriculum and facilities;events with your Director of Admissions and Head of School.
3. Website: A website has to be informative, structured, interactive,and foremost credible. A website is typically the first point of contactfor prospects; search engine optimization is critical; curriculum, fees, and aschool brochure should be downloadable. Ensure that you create an opt-in tool to capture visitors to your site and then follow up with an auto-responder system and email-based weekly newsletter to keep your prospective parents engaged and aware.
4. Social Media Sites: Web sites, such as Facebook and Twitter, have become powerfulmarketing tools and need to be incorporated into holistic campaigns.
5. Brochures: Similar to the website, a brochure has to be informative, structured,transparent, and appealing, and provide all relevant contact details. This in turn needs to available on your website.
6. Press Releases & Newsletters: Cost sensitive tool ensures constant exposure of school in the media andkeeps public informed about news and / or changes. This is also online so there are links back to the school's website to support SEO efforts and viral marketing.
7. Direct Mail & Flyers: Direct mailing promotes the school and is known to have a reasonablesuccess rate. In particular, in the pre-opening phase direct mails can beutilized to increase the awareness of the local community and your open hours.
8. Radio Advertising: Effective image tool to increase the general awareness of the school,which might however not necessarily address the envisioned target group.
9. Billboards: Effective image tool within the defined catchment area of the school.
10. Newspaper Advertising: Useful tool for opening phase and special events held at the school.