May at the Cybernet Place 
May Day Issue May 2011
Happy Spring

Greetings!

Another month has flown by and Spring is in the air.  Here at the Cybernetplace we've been busy creating and launching new "ready-sites" and new custom websites for clients old and new. We've also been optimizing client websites for search engine marketing and grabbing their local listings, which is amping up our clients website traffic...and bringing them new business. 

So far we've lauched our own new website last month so we hope you've had a chance to check it out. If you haven't had the chance, yet, please do and let us know what you think.

 

We've also launched quite a few new client sites this year, some of them are basicready sites, while others are full custom designs.  Please check them out at the links below under the heading "New Sites Hot Onto The Net!"  - perhaps they will give you some ideas for your own new or redesigned website.


But enough about us, what about you?  What should you be doing over the next year to get more bang for your website buck?
Check out the sections below for some ideas on what you should be focusing on this Spring and well into 2011:
Social Media, Search Engine Optimization & Mobile Optimization.

 

  
Sincerely,

 

Ian and Mike
The Cybernet Place LLC
516-897-8419

 
Search Engine Optimization (SEO)

SEOThe Cybernet Place Search Engine Optimization (SEO)
We recently read a great comment from Moderator Tester in a help thread on the popular Webmaster World forums, who stated the following:
    "Make sure Google sees that you are running a true business, not just a website. This means that signs of audience engagement are essential in some form - and the more the better."
It's very common to concentrate on the big issues (traffic and site rankings) and overlook the more important, smaller areas (content and user experience) that actually result in the type of continuing and long-term success that is so hard to come by for most online.
So the important question to ask yourself is: Is your site the BEST it can be for the benefit of your customer and NOT just for Google's?
For instance, have you been updating your content? Do you provide clear value to your site audience that encourages them to become long-term customers and recommend your services and/or products to their particular social circles? And more importantly, have you updated your site with the social buttons that will encourage the sharing of these social signals that Google is now using to rank your site algorithmically?
These are the questions we recommend all you start asking this Spring of 2011. 
Communication
We want to know how you are doing and if there are any services that we can  improve upon. So, to that end, Debbie from our office will be giving you a call in the coming weeks to introduce herself and to see if there is anything that you need help with.
  
The Cybernet Place LLC
511 Franklin Blvd
Long Beach, New York 11561
516-897-8419

 
In this Issue
New Sites
Social Media
Mobile Web Sites
Social Media

The Cybernet Place Social Media

Are you still on the fence about Social Media?  The fact is that Facebook and other online marketing tools, such as Twitter and YouTube have become so powerful that they're being used to change the world, they're so powerful that they're even being used to bring down governments - like the government in Egypt - and look what is happening in Libya. Social Media is a revolutionary new way to get your voice heard, or in the case of business...get your business talked about and your website visited.  Not only that, but in the last year, Google has put a lot of work into social networking, and has even included it as a small ranking factor.

Pleas 'Like' us on Facebook and follow us on Twitter

Mobile Optimization
Mobile Websites  

The Cybernet Place Mobile Optimization

We've heard that "Mobile is The Keyword for 2011"....

and with Smart phones getting smarter and users multiplying, the question is:

Is your business taking advantage of the mobile market? Well we think you should, if you haven't already. Here's what you should do this Spring of 2011:

     Check out Click to Call with Google - The number of advertisers using this service in Google has grown by 28% per month. With an increased click through rate of 6-8% and having YOUR customers be able to just click for instant contact this is definitely something to test out with your market.

      Google's best practices guide will show you whether driving business to the phone is for you. A word to the wise - before you make use of this tool be sure you are ready for the call volume. You don't want to lose all those new customers while they wait on hold!

 The Google Keyword Tool

- will make choosing your best mobile search keywords a lot easier.  This is a great tool to help your business harness the mobile market which grew by 130% in one quarter alone!

Yes, both of the items on your to do list involve Google. Google is still outsmarting all the competition in search and they are quickly making headway with their Chrome browser and Android powered smart phones. When optimizing your mobile plan, it makes sense to go where the most mobile users are.

For more info on Mobilization visit us at on your mobile phone or go to our mobile site

 
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