Boomerbizbuilder formerly called Smallbizbuilder - Trudy Van Buskirk
Inspired Marketing 

Marrketing Tips, Tools, and Resources to Build your Business

February,   2012
In This Issue
Featured Article- 14 Ways That Offline and Online Marketing Are The Same.
Born To Read Book Review
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Trudy Van Buskirk, owner of BoomerBizBuilder (formerly called Smallbizbuilder) works with boomer women business owners in their startup phase as a coach who helps with business, marketing and technology and resources for each (she knows people, books, etc).  

 

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Did you know that offline marketing and online marketing are similar? Of course you know this but do you know how they're similar?

 

Read on to learn how. 

14 Ways That Offline and Online Marketing Are The Same 

The same! I thought they were VERY different and you should use one or the other for your business. Well .... 

 

In the early 1980s I was working on my doctorate in Special Education. A friend of mine was working on her Masters in Adult Education. We ha
d discussions regarding how children and adults learned. She (who had no experience teaching kids) held the accepted (at the time) opinion that adults and children learned differently. I said they learned the same way except adults have more experience and therefore have to "unlearn" some things.

 

At the time I co-owned an Apple computer dealership (one of the first in Toronto, Canada) and trained our customers in how to use computers. I had taught kids from 1972 to 1980 and those in special education from 1976 to 1980 so I had lots of "real life" experience.

 

Forward 25 years. It's 2012 and the belief NOW in Adult Education is that "adults and children learn the same way except adults have more experience and therefore have to "unlearn" some things." Hmmmm.

 

What if online marketing which many believe to be different than offline marketing ends up being the same? Interesting.

 

Here are fourteen ways offline and online marketing are the same.

  1. they both use advertisements
  2. they both use networking to get clients
  3. they both  use articles
  4. they both use newsletters
  5. they both use books or booklets that you sell or give away
  6. they both use strategic partnerships
  7. they both use "free reports"
  8. they both use follow-ups with prospects and clients
  9. they both use direct response
  10. they both use promotional videos and audio products to promote
  11. they both use radio
  12. they both use free seminars and demos
  13. they both use publicity
  14. they both are about building relationships 

Way back (ha! ha!) in 1983, Jay Conrad Levinson wrote about guerilla marketing and in 1985 a book that has become a bible for small business owners. It was called Guerrilla Marketing, 3rd Edition: Secrets for Making Big Profits from Your Small Business. It's on its third edition now, is only available used and the term "Guerilla Marketing" has spawned a whole series of books that are still rolling out. Everything in that book still holds true today! The only difference is that with the invention of the internet and the widespread ownership and use of computers it's now easier and cheaper AND you can promote your business both locally and internationally.

 

So what's changed? Not the marketing activities themselves. What's different is just the method. Do you agree or disagree? Tell me.

 

Next time I'll write about how offline and online marketing are different. Watch this newsletter for that!

 

Keep learning, and until next time. 

Trudy
Born To Read Book Review 

Have you ever listened to the radio show about marketing  with host Terry O'Reilly on CBC Radio 1? It plays on Saturdays at 11:30 a.m and has been on for more than 4 years. You can find it online as well at Under The Influence ? I regret to say that I haven't but I will now.

 

The creators of this show finally wrote a book. 

 

THE AGE OF PERSUASION. How Marketing Ate Our Culture by Terry O'Reilly and Mike Tennant.  

 

It starts with a history of advertising and then cleverly weaves this into today's marketing.

  

From the back cover "Witty, smart, and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining - and eye-opening - insider's look ...."  

 

That describes the style they write in to a "T". This book takes you behind the scenes where experienced industry pros tell you stories that you wouldn't know if you haven't worked there.

 
This book helps us understand advertising and how it shapes our world.  

 

Buy this book, read it and use what you learn.uy 

A Quote For You ....
"Giving is so often thought of in terms of the things we give, but our greatest giving is of our time, and kindness, and even comfort for those who need it. We look on these gifts as unimportant - until we need them."

- Joyce Sequichie Hifler

Trudy
Phone 416-778-9976 or email me at [email protected]  
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