Boomerbizbuilder formerly called Smallbizbuilder - Trudy Van Buskirk
Inspired Marketing
Marketing Tips, Tools, and Resources to Build your Business
March , 2012
In This Issue
Featured Article- Do You Need A Database Or Do You Aready Have One?
Born To Read Book Review
Who is BoomerBizBuilder?
My photo

Trudy Van Buskirk, owner of BoomerBizBuilder (formerly called Smallbizbuilder) is a woman's business and marketing coach, trainer, author, writer, and resource (she knows people, books, etc).

As a former schoolteacher and someone who has been around computers most of her life (see the About Me page on her website), Trudy can help with your startup business and suggest what marketing to do, do it for you then train you on how to  "do-it-yourself".
Think About This Question .....

Do you have a database? What do you use and why do you use it?



Follow-up Links


Do you have lots of "organizing ideas" but never get around to designing the forms you'll need to implement them?
 
I've already done some for you. You can start using them right away! 
 
They only cost $9.95 each. Each comes with instructions.  And the best part is that they're either done as spreadsheets iso you can use them repeatedly.  
 
 Check them out at the

BoomerBizBuilder website under the button called "Products"




































You are receiving this newsletter because you have in some way subscribed to my community.



DO YOU LIKE THIS NEWSLETTER?
Please pass it along to your friends, associates and clients who you think would appreciate  it.  Click on the link after the newsletter.

It comes  once a month from Trudy Van Buskirk. of BoomerBizBulder.
 
Join Our Mailing List!
Greetings!

Databases. I've been thinking about them a lot lately especially since I've designed one for a client. There's lots to think about before you begin and in designing what you want.

Do you know exactly what it is? Do you use one? Have you developed one? What do you use for your newsletter list? That's a type of database.

You use one even if you don't think you do. Whether you have a Mac or a PC and use Yahoo or gmail or Outlook or Safari or Firefox to send out emails, every time you reuse an email address, you're using a type of database.Your list of email addresses are a database.

Read on to learn what questions to ask of a database ...
Do you Need A Database Or Do You Already Have One?
 
What IS a database? It's more than just making an Excel spreadsheet with a column for each topic. It's a
"systematically arranged collection of data, structured so that it can be automatically retrieved or manipulated." from the Encarta® World English Dictionary ©.

Flat versus Relational Databases.

The relational database was invented in 1970. Originally, databases were flat. This means that the information was stored in one long text file called a tab delimited file. Each entry in the tab delimited file is separated by a special character. Each entry contains multiple pieces of information (fields) about a particular object or person grouped together as a record. The text file makes it difficult to search for specific information or to create reports that include only certain fields from each record.  

Here's an example of the file created by a flat database:

Lname, FName, Age, Salary|Smith, John, 35, $280|Doe, Jane, 28, $325|Brown, Scott, 41, $265|Howard, Shemp, 48, $359|Taylor, Tom, 22, $250

A good example is the folder with forms inside that a doctor keeps on each patient. The drawer in the filing cabinet where they're kept is the datafile; individual folders and the forms inside are records; on each form are many things about the patient that the doctor has to fill in and these are the fields - datafile then record then field.  (Most doctors and hospitals have now gone digital.)

A relational database allows you to easily find specific information. It also allows you to sort based on any field and generate reports that contain only certain fields from each record.  It would be much easier to find "Mary Brown" using the example above.

Why Use A Relational Database?

I have two kinds of databases - one paper (business cards) and one electronic.

I still have a rolodex to keep business cards for two reasons: to write where and when I met someone on the back and to have a visual cue to remind me of the person and their business.

But I enter the information from the business card in my computer database, too. That way not only do I have two records of the same data but if I can't remember the person's name or business and therefore can't use the computer database, my memory may be jogged by their business card. It takes longer to look at each one but that's what people did before computers, didn't they?

Which One Should I Choose?

There are many to choose from.

 

The top two are Microsoft Access and FileMakerPro. How do you decide? Ask yourself this question - if I'm a PC user will there be any time I want a Mac user to look at/ change my data?   

 

I work with a client putting her newsletter into Constant Contact and manipulating the content she's written so it's "marketing-like". She has a PC and I have a Mac. She inputs information into her database from business cards and courses she teaches. She then emails me the database file so I can upload any changes into CC.

 

We chose to use FileMakerPro because it's the only one (I know of) where the file can be used on both a Mac and a PC. The others are PC only or Mac only.

Hope this helps you to understand databases. If you don't understand something, please call or email me :-)

Keep learning, and until next time. 

Trudy Van Buskirk
Born To Read Book Review 

The Shallows. What the Internet Is Doing To Our Brains  by Nicholas Carr   

 

I was browsing in a bookstore (a physical one - not online) as I often do and I was drawn to pick up and then buy this book. I'd not heard of it but what a provocative title!   

 

Completed in 2009, published in 2010 and the republished with a new afterword in 2011, it really led me to wanting to learn more about the author and his writings.

 

He doesn't take sides (he went off to college in 1977 the year that Star Wars came out and the Apple Computer company was incorporated) but presents us with information that really makes us think long and hard and often question why.

 

From the back cover of the paperback version "... heralded as the flashpoint for the ongoing debate over thee power and peril of technology. ... Part intellectual history, part popular science, and part cultural criticism ..."

 

He writes about the brain's plasticity and how it's a good and a bad thing. He writes technology - reading and writing, printing, books, clocks, maps,  and how "... the intellectual ethic of a technology is rarely recognized by its inventors." Each one shapes our brain. Did you ever think about that?

Then he gets to the web/ internet and what it's doing to our brains. I grew up (I was born in 1950) with books and not technology while my nephew who was born in 1990 grew up with technology. How does it affect his brain? Or those of today's 5 year olds who know right away how to use smart phones? Hmmmm. Makes you think, doesn't it?

 

Buy this book, read it and think about what it says.  

Buy this book and read  

Buy this book and read i.Bu 

A Quote For You ....
"Life is not what you see, but what you've projected. It's not what you've felt, but what you've decided. It's not what you've experienced, but how you've remembered it. It's not what you've forged, but what you've allowed. And it's not who's appeared, but who you've summoned.

And this should serve you well until you find what you already have."

- Mike Dooley, Notes from the Universe

Trudy
Phone 416-778-9976 or email me at trudy@smallbizbuilder.com  
PRIVACY STATEMENT: I will not distribute your e-mail address to anyone - ever. I respect your privacy and *do not* give out or sell my subscribers' names and/or e-mail addresses.

PERMISSION TO REPRINT: You can reprint material from the Inspired Marketing ezine in your own newsletter. Just ask permission by sending an email to  trudy@smallbizbuilder.com . If you do, please notify me when it will appear AND please include this paragraph:
Reprinted from Inspired Marketing by Trudy Van Buskirk of BoomerBizBuilder, a f*r*e*e ezine published to educate and communicate Tips, Tools, and Resources to build your business or your professional practice.

TO SUBSCRIBE FR*E*E: go to http://www.boomerbizbuilder.com  and receive a report *70 Ways to Grow Your Business for Under $100* at no charge.

Some of you don't receive my monthly newsletter regularly because your email provider deletes it. Put trudy@smallbizbuilder.com on your white list or good guys list so you can get all my tips.