Inspired Marketing
Marketing Tips, Tools, and Resources to Build your Business
  January, 2010
In This Issue
Featured Article- How To Take An Idea And Complete It
Born To Read Book Review
Who is Smallbizbuilder?
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Trudy Van Buskirk, owner of Smallbizbuilder is a small business marketing coach, trainer, author, writer, and resource (she knows people, books, etc). Trudy has "do-it-yourself" products or can do the marketing she suggests for you.
Think About This Question .....

What project do you have that you'd like to finish?

COMPLETE IT NOW!


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It comes  once a month from Trudy Van Buskirk..

Greetings!

This isn't exactly a marketing tip but it'll help you to get your marketing done.

We all have projects not only for the new year but all the time. After all as entrepreneurs we have lots of ideas ... but we don't  implement them.

Here's an easy way to get one of these going  push off make a start with) AND to finish it!

Read on to learn how ....
How To Take An Idea And Complete It 

STEP 1. DECIDE WHAT YOU'LL WORK ON.
Consider a current project you want to work on. Is it to write an article? start a blog? use facebook more often? write a book?

Some are short and quick. Some you need to do more regularly. Some are long like the book.

So let's get started.
 
STEP 2. WHEN DO YOU WANT IT DONE ?
What is the deadline? Is it real like the one for Heart & Stroke month (by the way it's February in Ontario) or is it one you've set for yourself?

How much time (in total) do you need to "be ready"? It doesn't matter whether the date is "carved in stone" or flexible, how many weeks do you have between now and then.

If it's the deadline date you established and you just want to get this done by the date you pick then don't be easy on yourself. Pick an ending date and know that you can change it if you need to.

STEP 3. WHAT ARE THE KEY STEPS.
Make a list of the key steps that must be done. List these in order but know that you can always insert a step you forgot.

You can start your list by writing it but type it on your computer later. Use a spreadsheet like Excel. Doing it on your computer allows you to change things or reorder or add steps and to print it out when you're done. (But don't print it yet!)

STEP 4. LIST THE TIME NEEDED FOR EACH STEP.
You're on the computer in the file you created for this.

Call the column of steps something like "Step Detail".
Beside the column name above add these column names:
  • Time Needed
  • Deadline
You should have three columns now:  Step Detail, Time Needed and Deadline. Fill in the Time Needed and the Deadline for each step.

Does the deadline for the final step match the Project Deadline?
If not, review each step and how long you can or will spend on each. Make the appropriate changes.

NOW print this list and hang it nearby so you can see it every day.

STEP 5. PUT THE COMPLETION DATE ON A CALENDAR .
What calendar do you see most often. Is it your day timer, a wall calendar or the electronic one on your computer. It's said that people use the time management system that works for them. What calendar do YOU use? Write or type it there.


Get your skates on. Set a deadline for saying yes and act on it. If your time frame is more than six months or a year, think of a smaller
chunk that you can say yes to in the next 1-3 months. That's the
time frame most people can keep track of and plan for. Write down
your "yes," put it in a safe place, and see what happens.


Keep learning, and until next time. 

Trudy Van Buskirk
Born To Read Book Review

This is the book for this issue. It's called Guerrilla Marketing on the Internet by Jay Conrad Levinson, Mitch Meyerson and Mary Eule Scarborough. I read lots of Jay's books because he always writes about "Guerrilla Marketing" which is for small biz owners like us. As usual I own the book AND and have read it.

 

Guerrilla Marketing on the Internet. The Definitive Guide from the Father of Guerrilla Marketing.


Practical. Useful. Easy to understand. Organized the way one thinks. These are all terms I'd use to describe this book. In it you'll learn how to use the internet "Guerrilla style" - that means on a shoestring budget.


There are chapters on the biggest internet marketing mistakes, how to build a website (or have someone else do it), how to turn visitors into clients, communication such as emails, podcasts and feeds, search engine optimization (SEO), using audio and video and several real live examples. There is even more but it's too much to mention here.


On the back cover it says (and I STRONGLY agree) "Level the playing field ". The internet will do this for you.

Do you know that you should do internet marketing but don't because you aren't "technical"? Start now. The internet is here to stay.


Buy this book and read it.

A Quote For You ....
"If I accept you as you are, I will make you worse; however, if I treat you as though you are what you are capable of becoming, I help you become that."

Johann Wolfgang von Goethe
1749-1832, Author and Philosopher
 
Trudy
Phone 416-778-7879 or email me at trudy@smallbizbuilder.com
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